8 Things I Learned from 8 Years in Podcasting, given at #EmMeCon Seattle, June 5, 2013. This 30-minute mini-keynote was designed to inform and inspire others to make a difference around their passion through the medium of podcasting

1. 8 THINGS
I learned from 8 years of podcasting
Heidi Miller - @heidimiller - www.heidi-miller.com
Holy cow!
My listeners
are smarter
than I am!
Wednesday, June 5, 13

2. What do
you want
to walk
away with?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

3. What do
you want
to walk
away with?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

4. What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

5. What is a
podcast?
Series of digital media files
(audio or video) released
episodically delivered via
feed/RSS
You mean I don’t need an
iPod or iPhone to listen?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

6. Listener analytics
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

7. Listener analytics
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

8. 1. People trust
someone they know
::slurp::
That swish was
me drinking my
morning coffee.
Tully’s half-caf
latte with whip
and cinnamon
dusting. What
do you drink in
the AM?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

9. Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

10. Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

11. 2. Know
thyself
(and thy brand)
• Just be yourself
• Know your brand voice
• Build intimacy
• Build a niche audience
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

12. 2. Know
thyself
(and thy brand)
• Just be yourself
• Know your brand voice
• Build intimacy
• Build a niche audience
My awesome brand is:- Educational
- Lighthearted
- Listener-driven
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

13. 3. Doing
something
once is easy
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

14. 3. Doing
something
once is easy
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

15. 3. Doing
something
once is easy
Doing something 300 times
is hard!
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

16. 3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

17. 3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
• Get a cohost
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

18. 3. Doing
something
once is easy
Doing something 300 times
is hard!
• Set a schedule
• Get a cohost
• Measure success
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

19. 4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

20. 4. Yes, you really can
talk about ___ for years
Did you hear about the new
widget on the podcast?
I’ve been listening for two
years, and I’ve never heard you
talk about ....
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

21. 5. People really love to
tell you what they think
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

22. 5. People really love to
tell you what they think
You really missed
the mark on your
last show. I’m a
molecular biologist,,
and...
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

23. 6. There is
plenty of
love
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

24. 6. There is
plenty of
love
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

25. 6. There is
plenty of
love
• There is probably already a
podcast covering your topic
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

26. 6. There is
plenty of
love
• There is probably already a
podcast covering your topic
• Research existing podcasts for
content, voice and audience
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

27. 6. There is
plenty of
love
• There is probably already a
podcast covering your topic
• Research existing podcasts for
content, voice and audience
• Leverage existing podcasts
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

28. 7. There are things in life
more valuable than money
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

29. 7. There are things in life
more valuable than money
Credibility
Niche following
Loyalty
Trust
Engagement
Focus
groups
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

30. 8. You can make a
difference
Heidi Miller @heidimiller www.heidi-miller.com #EmMeCon
Wednesday, June 5, 13

31. QUESTIONS?
Heidi Miller - @heidimiller - www.heidi-miller.com
Wednesday, June 5, 13

32. QUESTIONS?
Heidi Miller - @heidimiller - www.heidi-miller.com
www.heidi-miller.com/
podcasting.html
Wednesday, June 5, 13