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8 things learned podcasting

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8 Things I Learned from 8 Years in Podcasting, given at #EmMeCon Seattle, June 5, 2013. This 30-minute mini-keynote was designed to inform and inspire others to make a difference around their passion …

8 Things I Learned from 8 Years in Podcasting, given at #EmMeCon Seattle, June 5, 2013. This 30-minute mini-keynote was designed to inform and inspire others to make a difference around their passion through the medium of podcasting

Published in: Technology, News & Politics

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  • 1. 8 THINGSI learned from 8 years of podcastingHeidi Miller - @heidimiller - www.heidi-miller.comHoly cow!My listenersare smarterthan I am!Wednesday, June 5, 13
  • 2. What doyou wantto walkaway with?Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 3. What doyou wantto walkaway with?Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 4. What is apodcast?Series of digital media files(audio or video) releasedepisodically delivered viafeed/RSSHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 5. What is apodcast?Series of digital media files(audio or video) releasedepisodically delivered viafeed/RSSYou mean I don’t need aniPod or iPhone to listen?Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 6. Listener analyticsHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 7. Listener analyticsHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 8. 1. People trustsomeone they know::slurp::That swish wasme drinking mymorning coffee.Tully’s half-caflatte with whipand cinnamondusting. Whatdo you drink inthe AM?Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 9. Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 10. Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 11. 2. Knowthyself(and thy brand)• Just be yourself• Know your brand voice• Build intimacy• Build a niche audienceHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 12. 2. Knowthyself(and thy brand)• Just be yourself• Know your brand voice• Build intimacy• Build a niche audienceMy awesome brand is:- Educational- Lighthearted- Listener-drivenHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 13. 3. Doingsomethingonce is easyHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 14. 3. Doingsomethingonce is easyHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 15. 3. Doingsomethingonce is easyDoing something 300 timesis hard!Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 16. 3. Doingsomethingonce is easyDoing something 300 timesis hard!• Set a scheduleHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 17. 3. Doingsomethingonce is easyDoing something 300 timesis hard!• Set a schedule• Get a cohostHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 18. 3. Doingsomethingonce is easyDoing something 300 timesis hard!• Set a schedule• Get a cohost• Measure successHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 19. 4. Yes, you really cantalk about ___ for yearsDid you hear about the newwidget on the podcast?Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 20. 4. Yes, you really cantalk about ___ for yearsDid you hear about the newwidget on the podcast?I’ve been listening for twoyears, and I’ve never heard youtalk about ....Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 21. 5. People really love totell you what they thinkHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 22. 5. People really love totell you what they thinkYou really missedthe mark on yourlast show. I’m amolecular biologist,,and...Heidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 23. 6. There isplenty ofloveHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 24. 6. There isplenty ofloveHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 25. 6. There isplenty oflove• There is probably already apodcast covering your topicHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 26. 6. There isplenty oflove• There is probably already apodcast covering your topic• Research existing podcasts forcontent, voice and audienceHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 27. 6. There isplenty oflove• There is probably already apodcast covering your topic• Research existing podcasts forcontent, voice and audience• Leverage existing podcastsHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 28. 7. There are things in lifemore valuable than moneyHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 29. 7. There are things in lifemore valuable than moneyCredibilityNiche followingLoyaltyTrustEngagementFocusgroupsHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 30. 8. You can make adifferenceHeidi Miller @heidimiller www.heidi-miller.com #EmMeConWednesday, June 5, 13
  • 31. QUESTIONS?Heidi Miller - @heidimiller - www.heidi-miller.comWednesday, June 5, 13
  • 32. QUESTIONS?Heidi Miller - @heidimiller - www.heidi-miller.comwww.heidi-miller.com/podcasting.htmlWednesday, June 5, 13