How Cisco Systems Is Evolving the Website into a Storytelling Platform (Case Study)
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My presentation from Content Marketing World 2013 ...
My presentation from Content Marketing World 2013
Here is the summary from the agenda:
"In this session, you’ll learn how Cisco Systems achieved measurable impact by evolving their website from a collateral archive to a storytelling platform. The objective of this interactive session: Participants will learn how to leverage the core principles of content marketing to drive inbound marketing efforts that contribute to revenue."
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