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Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM
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Key Tips To Prepare For An AIPMM CPM or CPMM Credential - H. Del Castillo, AIPMM

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Thanks everyone who attended this AIPMM webcast. …

Thanks everyone who attended this AIPMM webcast.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

The Association of International Product Management and Marketing is creating a culture of mentoring within the product management professions
— to assist current product professionals in successfully confronting obstacles in their day to day efforts
— to facilitate rising product professionals in gaining experience and becoming successful product management leaders in their organizations
— to forward the profession, individual practitioners and product teams in successfully bringing products through the entire product lifecycle process
You can join the program in 3 easy steps. This presentation provides you all the information you need to apply.

AIPMM Premium Membership provides the foundation for building your own product professional mentor network with access to member-only mentor matching, mentor/protégé facilitation, leadership trainings and opportunities for continuing education, as well as the potential to join the distinguished AIPMM Product Management Ambassadors Council.

AIPMM also offers training courses that prepare product management and marketing teams to take the CPM® and/or the CPMM® certification exam(s).

AIPMM's Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®) programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Contact Hector Del Castillo at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help aligning your business and product strategy.

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  • 1. AIPMM www.aipmm.com© AIPMM 2012
  • 2. Tweet About Us! AIPMM: @AIPMM Hector: @hmdelcastillo ProdMgmtTalk: #ProdMgmtTalk© AIPMM 2012
  • 3. Hector Del Castillo • Senior consultant with over 10 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE© AIPMM 2012 3
  • 4. © AIPMM 2012 4
  • 5. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
  • 6. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
  • 7. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
  • 8. The Hub Of All Things Product Management Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
  • 9. AIPMM Overview • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals. • The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. • Membership benefits include eligibility for the Certification Programs, discounts to AIPMM conferences, and access to the Career Center, peer Forums, tools, templates and publications.© AIPMM 2012
  • 10. Why Our Members Join • Network with experts and thought leaders • Learn best practices, proven strategies and methodologies • Expand their knowledge and soft skills. • Sharpen their leadership and influential skills • Validate their expertise with internationally recognized certifications. • Obtain tools to enhance their productivity© AIPMM 2012
  • 11. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)© AIPMM 2012 11
  • 12. Certified Product Manager (CPM®) • Understands the process and deliverables for championing great products • Able to manage products throughout the product life cycle, from inception through to launch. • Effectively orchestrates internal activities to ensure the best possible product outcome.© AIPMM 2012
  • 13. Certified Product Marketing Manager (CPMM®) • Understands the product marketing process and activities which are responsible for ensuring the success of the product in the marketplace. • Understands pricing actions, product- focused marketing activities and how a product marketing professional represents the product to sales people, channel partners and customers.© AIPMM 2012
  • 14. FEATURED PRESENTATION© AIPMM 2012
  • 15. Eligibility In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member© AIPMM 2012 15
  • 16. Certification Exams Types • In-person proctored paper exam • Online proctored exam • Online exam without proctorOnline exams are subject to additional identity verificationguidelines and in some instances a proctor may be required.© AIPMM 2012 16
  • 17. Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves your earning potential • Validates your expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession Source: Why Get An AIPMM CPM® or CPMM® Certification© AIPMM 2012
  • 18. Why Certify Your Staff • Increases your company’s value by enhancing your products’ value proposition • Enhances your staff’s effectiveness to align work within your company • Validates your staff’s competence regarding best practices and methodologies • Connects your staff with experts and thought leaders across industries • Grants mark of distinction that sets your staff apart Source: Why Get An AIPMM CPM® or CPMM® Certification© AIPMM 2012 18
  • 19. Recommended Training & Certification by Role Product CPM®, CPMM® & Certified Director Innovation Leader (CIL®) Senior Product Manager CPM® & Certified Product Marketing Manager (CPMM®) Product Manager Certified Product Manager (CPM®) AIPMM ProdBOK® Associate Product Manager Training© AIPMM 2012
  • 20. AIPMM Product Lifecycle Framework Phase Gate Source: © 1998-2012, AIPMM, All Rights Reserved.© AIPMM 2012 20
  • 21. What is ProdBOK®? 1. A widely accepted set of strategies, methodologies, concepts, terms and activities that make up the product management and marketing domains, as defined by AIPMM 2. Applies to any product or portfolio across industries throughout each phase of the product life cycle© AIPMM 2012
  • 22. Certification Exam Guidelines An online certification exam consists of: – Four (4) modules – Thirty (30) questions per module – Thirty (30) minutes per module time limit – Mixture of multiple choice, true/false and essay questions – Passing score is 74% – Total time allowed for exam: 2 hours© AIPMM 2012
  • 23. CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: — Tools & Measurements [5%] — Strategy [10%] — New Product Development methodology [10%] — Teams, People & Organizational Issues [15%] — Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] For more information about the certification exam, go to CPM® Certification Exam or contact certification [at] aipmm.com.© AIPMM 2012
  • 24. CPMM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: – Launch Process and Methods [35%] – Marketing Strategy [10%] – Market Research [10%] – Teams, People & Organizational Issues [15%] – Budgeting Process [5%] – Writing Business Plans [5%] – Distribution Channels [10%] – Pricing Strategy [10%] For more information about the certification exam, go to CPMM® Certification Exam or contact certification [at] aipmm.com.© AIPMM 2012
  • 25. Preparation Options • Individual Preparation • Self-Study Course • Prep Course Source: Study Aids© AIPMM 2012
  • 26. Course Types • Public Courses • Private Training • Online Training • Customized Training© AIPMM 2012 26
  • 27. Recommended Reading AIPMM website provides a list of suggested study references and readings to support your preparation.© AIPMM 2012
  • 28. COURSE PREVIEW© AIPMM 2012
  • 29. Typical Deployment Product Management Product Management Product Marketing Product Management + Product Marketing + Product Marketing© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 29
  • 30. Traditional Development Project Traditional Development Project© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 30
  • 31. Knowledge Areas© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 31
  • 32. Core Product Team Product Manager CROSSFUNCTIONAL CORE Product Mktg Manager Project Manager Business Analyst Inputs TEAM Processes/Activities Dev Manager Outputs/Deliverables/Milestones QA Manager Cust Support Manager Sales Manager Source: AIPMM, © 1998-2012, All Rights Reserved.© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 32
  • 33. Key Deliverables Strategic Plan Competitive Analysis DELIVERABLES Market Trends Mkt Req Document (MRD) Business Case Prod Req Document (PRD) Product Roadmaps© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 33
  • 34. Key Deliverables Functional Specifications Test Plans DELIVERABLES Product Positioning Marketing Plan Beta Program Plan Launch Plan End of Life Plan© AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved. 34
  • 35. 280 Group: CPM® Exam Intensive Prep Date: Sep & Oct 2012 Time: 8:30 AM – 5:00 PM EDT Place: Austin & Dallas, TX, McLean, VA Price: $795* per person (regularly $1,295) This review course is offered on the morning of the same day of the Certification Exam. It provides an intensive review of the Association of International Product Marketing & Management (AIPMM) body of knowledge (ProdBOK®) to help participants prepare to take the exam to earn the prestigious Certified Product Manager (CPM®) credential. Participants review the key concepts and terminology used in the exam as well as strategies for answering exam questions and a Q&A for anything else they want to review. Price includes certification exam fee ($395 savings). Register for this optional fourth day CPM® Intensive Prep & Exam and receive a $500 discount when you order with Optimal Product Management & Product Marketing. This will help you review strategies and concepts to increase your chance of passing the exam. For more information: www.280group.com or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012
  • 36. CPM® Exam Intensive Prep Course Morning Afternoon Introduction What is Product Management? Marketing Mix Product Life Cycle Product Positioning Understanding Goods and Services Value Creation Product Decisions Exam Review Strategic Planning Guidelines Q&A CPM® Certification Exam© AIPMM 2012
  • 37. 280 Group: Optimal Product Management & Marketing (OPM) Date: Sep & Oct 2012 Time: 8:30 AM – 5:30 PM EDT Place: Austin & Dallas, TX, McLean, VA Price: $1,995* per person (regularly $2,995) This three day training course from the 280 Group allows participants to master the core knowledge and skills that are necessary to be highly effective. It also provides students with the foundation to prepare for the worldwide-standard AIPMM Certified Product Manager (CPM®) exam. The course price includes printed course materials and slides, a reference handbook, certificate of completion, single user license for nine templates that cover strategy and execution and option to register to take the Certified Product Manager (CPM®) exam. Register for the optional fourth day CPM® Intensive Prep & Exam and receive a $500 discount when you order with Optimal Product Management & Product Marketing. This will help you review strategies and concepts to increase your chance of passing the exam. PCA participants pay only $1,895 (Save $100). To take advantage of this offer, please register online by September, 7 2012 and use the coupon code: 100PCAMPTX or 100VA12DC. For more information: www.280group.com or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012
  • 38. Optimal Product Management Day One: Foundation Day Two: Product Management Overview Process and Product Life Day Three: Product Marketing Conceive Cycle Business Cases Market Research Strategy Requirements Competitive Analysis Forecasting Roadmaps Pricing Beta Program Launches Marketing End of life© AIPMM 2012
  • 39. 280 Group Templates Document Purpose Description Market Needs Describe market trends and Describes the business or consumer challenges to be solved, customer needs through an analysis of market needs, user personal and usage scenarios Product Description Describe the product and its Describes the whole solution based on its benefits, value bundle of benefits proposition, expected usage, features and requirements. Includes initial estimate of cost and revenue. Market Strategy Determine how to take the Captures long term goals, positioning and messages to be conveyed product to market to target customers and segments Business Case Evaluate opportunity Captures the reasoning for initiating a product idea and determines whether the effort should proceed based on profitability or strategic fit Roadmap Determine long term goals and Describes long term vision and objectives for a product or product objectives portfolio Beta Plan Ensure product is ready Describes the plan to verify that the product is ready for market launch by obtaining feedback from prospective target customers Launch Plan Create initial awareness and leads Describes the plan for raising awareness of a product and achieving agreed upon goals Marketing Plan Create demand and meet revenue Includes tactics, budget, timeline, and activities that will support the goals creation of leads and reaching new customers End of Life Plan Minimize customer and Describes the best approach to discontinue a product with a smooth profitability disruptions transition to avoid negative consequences© AIPMM 2012
  • 40. Course Benefits • Gain a thorough understanding of the AIPMM Body of Knowledge (ProdBOK®) and how to apply it in your workplace • Achieve credibility with your team and stakeholders by having a complete understanding of the product marketing process and the entire product life cycle • Obtain the knowledge, skills, and tools to boost your productivity and effectiveness • Thoroughly prepare to take the exam to earn the prestigious CPM® and/or CPMM® credentials • Increase your career opportunities and ability to advance your career© AIPMM 2012 40
  • 41. Training Methodology • Highly interactive practical training led by an expert • Provides thorough understanding of the AIPMM Body of Knowledge (ProdBOK®) • Includes the AIPMM ProdBOK® Productivity Tools™ • Easily adopted and customized for any organization – Supports Waterfall and Agile development methodologies© AIPMM 2012 41
  • 42. AIPMM Product Life Cycle Process• Course combines the AIPMM Body of Knowledge and ProdBOK® Productivity Tools™• Provides a comprehensive learning experience of the AIPMM ProdBOK® process to ensure attendees can immediately apply it once they return to the workplace• Each phase of the product lifecycle is explained thoroughly so participants can identify the core product team and assign roles and responsibilities to increase effectiveness© AIPMM 2012 42
  • 43. Useful Links • Website: http://www.aipmm.com • LinkedIn: http://www.linkedin.com/company/2614343 • Ambassador’s Council: http://www.aipmmambassadors.com/ • Newsletter: http://bit.ly/News081712 • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf© AIPMM 2012
  • 44. Join AIPMM AIPMM Premium Membership Price: $175 per year With members in 65 countries, AIPMM is the world’s largest association focused on connecting product team professionals with each other and providing educational opportunities, reference materials, and tools to make you more effective and boost your productivity. Here are some key benefits you get by joining: • Eligible for AIPMM Certification Exams • Personalized membership certificate • Eligibility for AIPMM education scholarship • Access to private AIPMM LinkedIn® group • Access to AIPMM Career Pathfinder • Access to 350+ templates and videos from Demand Metric. (valued at $497 USD) • Choice of 1 product management toolkit valued at $99 USD from AIPMM partner, 280 Group™ • $100 USD discount on Product Management Office™ Professional (valued at $399 USD) from AIPMM partner, 280 Group™ • An electronic copy of The Phenomenal Product Manager book from AIPMM partner, 280 Group™ • An electronic copy of The Optimal Product Process book from AIPMM partner, 280 Group™ • Eligible for Mentor Matching program Join today and save $25! Must use promo code: 25PCA9 and join by Sep 7th. No exceptions. For information: http://bit.ly/JoinAIPMM or Hector Del Castillo at hmdelcastillo [at] aipmm.com© AIPMM 2012
  • 45. ProdBOK® Productivity ToolsTM• Access over 370 templates incorporating advanced methodologies based on years of practical hands-on experience and research• Every critical aspect is thought through strategically and tactically• Describe plans and decisions with as much or as little detail as the situation requires• Provides a guide for each template so users are very productive• Organization gains ongoing learning and continuous improvement to ensure they become closer to excellence• Brief training presentation explaining the AIPMM ProdBOK®• Single user license only – not to be distributed, shared on a server, etc.© AIPMM 2012 45
  • 46. Demand Metric Templates Here’s a partial list of templates: Document Purpose Description Balanced Scorecard Communicate strategic objectives, Communicates strategic objectives, metrics, targets, and initiatives Strategy Map metrics, targets, and initiatives for four key perspectives: Financial, Customer, Learning & Growth, and Business Processes. Business Strategy Plan Document your business strategy Captures your business strategy so it is clearly communicated to key stakeholders. Competitive Analysis Determines your market position Captures the positioning map to identify and analyze your product’s Tool with regard to value, price and position in the market. market share Positioning Statement Capture a positioning statement Defines a positioning statement that describes your product, defines to differentiate your product its differentiation and its value proposition for target customers. Product Development Describe the proposed product Captures the proposed product development plan and helps build a Charter development plan business case that senior management can approve. Product Features Determine the value of each Prioritizes features for the next product release based on feedback Prioritization Tool feature from three key from three key stakeholders. stakeholder perspectives© AIPMM 2012
  • 47. Demand Metric Templates Here’s a partial list of templates: Document Purpose Description Product Launch Checklist Organize and standardize your Captures your product launch process, which includes: Stage, product launch process Department, Task, Description, Owner, Start Date, Duration, End Date and Status. Communicates work effort and identifies key resources needed for a successful product launch. Product Launch Plan Define a Product Launch Plan that Describes a Product Launch Plan to create alignment and assign roles successfully gets your product to among members of the launch team. market Product Lifecycle Matrix Rank products or product Rank products on the basis of their relative market shares and growth (BCG Matrix) portfolio with respect to rates for competitive analysis. competitors Responsibility Assign roles and responsibilities in Defines core product team, identifies key resources and assigns roles Assignment Matrix cross-functional/departmental and responsibilities in cross-functional/departmental projects and projects and processes processes. STEP Industry Analysis Analyze industry trends and Captures industry trends and social, technological, economic and Tool social, technological, economic political conditions identified during market analysis. and political conditions SWOT Analysis Tool Evaluate strengths and Captures evaluation of a company’s strengths and weaknesses and weaknesses and associated identifies opportunities and threats associated with market trends. opportunities and threats© AIPMM 2012
  • 48. AIPMM Mentor Matching Program 1. Become an AIPMM Premium member: Membership Info. 2. Mentors must apply for Ambassador Council: Submit Request. 3. Apply for Mentor Matching program by Sep 14, 2012, 3PM EDT. Apply here. Selected applicants will be notified via email by Sep 24, 2012.© AIPMM 2012
  • 49. References • Why Get CPM® or CPMM® Certification, http://slidesha.re/QyagYG • Why AIPMM Membership Boosts Your Productivity, http://slidesha.re/LVPotE • Why Exceptional Product Managers Have Many Mentors and How to Create Your Own Mentor Network, http://slidesha.re/OWWuSx • Professional Growth Plan Template, http://slidesha.re/IvnYI3© AIPMM 2012
  • 50. Q&A© AIPMM 2012
  • 51. UPCOMING EVENTS© AIPMM 2012
  • 52. Upcoming Global Product Management Talks Bringing Product Talks to you via Twitter Chat & Podcast! Mondays Follow: @ProdMgmtTalk Use #ProdMgmtTalk Register: http://www.prodmgmttalk.com Listen: http://www.blogtalkradio.com/prodmgmttalk Aug 27 How Product Management Can Make or Break Your Company w/ David Fradin @davidfradin 4:00 PM Pacific Time, 6 PM CST Chicago, and 7 PM ET Boston Sept 10 Building products with the Gestalt Mind w/ Prabhakar Gopalan @pgopalan© AIPMM 2012
  • 53. Upcoming Webcast How To Prepare For The AIPMM Certified Product Manager (CPM) Certification Exam Date: Wednesday, August 29, 2012 Time: 9:00 p.m. SGT/ 9:00 a.m. EDT Register/Archive: [Register here] This webcast will review all you need to know about the CPM® preparation course and the certification exam. The course provides a thorough review of key strategies, concepts and terminology to help participants prepare to take the exam to earn the prestigious AIPMM Certified Product Manager (CPM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review and fully prepares participants to take the Certified Product Marketing Manager (CPM®) certification exam.© AIPMM 2012
  • 54. Upcoming Webcast European Product Management Certification Date: Wednesday, September 5, 2012 Time: 11 noon EDT/ 8:00 a.m. PDT [Register Here] As product management certification becomes ever-more relevant and critical for success in the field, it is also now gaining increased awareness and importance throughout the world. This webinar will discuss becoming a Certified Product Manager(CPM) in Europe, including the details of the certifications, benefits of becoming certified, course and exam options, the worldwide standard ProdBOK(R) Seven Phase Product Lifecycle and any other questions you may have about how to use certification to move your career forward. Also discussed will be some of the key differences between product management in Europe versus the rest of the world, and how this applies to certification.© AIPMM 2012
  • 55. Upcoming Courses Dates and Upcoming Courses Location Optimal Product Management & CPM® Certification Exam Sep 17-20, 2012 from the 280 Group Teqcorner Course Information: [Information] McLean, VA Save $100. Must use promo code: 100VA12DC and register by Sep 7th. Product Innovation Leadership (16 PDUs) Sep 24-25, 2012 Course Information: [Information] Teqcorner Save $200. Must use promo code: 200PCA9 and register by Sep 7th. McLean, VA Creating Value Through Collaboration (16 PDUs) Sep 26-27, 2012 High Performance Project Management Teqcorner Course Information: [Information] McLean, VA Save $100. Must use promo code: 100PCA9 and register by Sep 7th. For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.© AIPMM 2012
  • 56. Upcoming Courses Dates and Upcoming Courses Location Private Live Online Certified Product Manager (CPM®) Prep Sep 10-14 Course & Exam Five 2-hour Course Information: [Information] sessions Private Live Online Certified Product Marketing Manager Sep 10-14 (CPMM®) Prep Course & Exam Five 2-hour Course Information: [Information] sessions These courses are available only outside the U.S. in regions not covered by an AIPMM Authorized Training Provider. For more information, contact Hector Del Castillo at hmdelcastillo [at] aipmm.com.© AIPMM 2012
  • 57. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategy© AIPMM 2012
  • 58. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] aipmm.com© AIPMM 2012

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