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an event apart: five big #aeasea takeaways
- 1. an event apart five big #aeasea takeaways
- 2. a conference for people who make websites. an event apart
- 21. ten sponsors...
- 26. also, lots of provocative ideas.
- 28. here are my five big takeaways:
- 29. 1.
- 30. there is no one true input.
- 31. an event apart: seattle my takeaways
- 32. but there are comfort zones.
- 33. an event apart: seattle my takeaways
- 34. consider this:
- 35. 75% of phone interactions are single-thumb
- 36. controls for iOS apps are at screen bottom
- 37. controls for Android apps are at screen top
- 38. controls for web are at page bottom
- 39. controls for tablets favor sides and corners
- 40. voice and gesture are here, brain is on the way
- 41. in other words:
- 42. web experiences should be touch-friendly
- 43. digital experiences should be input-agnostic
- 44. 2.
- 45. there is no one true output.
- 46. an event apart: seattle my takeaways
- 47. so things are getting ugly.
- 48. an event apart: seattle my takeaways
- 49. let’s bring some order to chaos.
- 51. consider this:
- 52. 90% of media consumption occurs on a screen
- 53. 90% of users move between devices to accomplish a task
- 54. 55% of Americans use their mobile devices to go online
- 55. 31% of these Americans only or mostly use the internet on their mobile devices
- 56. in other words:
- 57. web media should be mobile-friendly
- 58. digital media should be context-agnostic
- 59. 3.
- 61. an event apart: seattle my takeaways
- 62. you’ll either reach everyone...
- 63. an event apart: seattle my takeaways
- 64. ...or reach your breaking point.
- 65. an event apart: seattle my takeaways
- 66. but don’t assume it will break...
- 67. an event apart: seattle my takeaways
- 68. ...and if it does, take it in stride.
- 69. an event apart: seattle my takeaways
- 70. consider this:
- 71. technology is transformative by nature
- 72. we can’t predict the changes that are on the horizon
- 73. we can be sure that new platforms are on the way
- 74. sure, we can continue to fork content across platforms
- 75. but it’s expensive (and stupid) to do things that way
- 76. in other words:
- 77. web content should be syndication-friendly
- 78. digital content should be platform-agnostic
- 79. 4.
- 81. an event apart: seattle my takeaways
- 82. so learn about everything.
- 83. an event apart: seattle my takeaways
- 84. consider this:
- 85. our clients don’t always understand digital
- 86. it’s our job to educate them about what we do
- 87. when it comes to educating, sometimes less is more
- 88. we love what we do, and we get paid well to do it
- 89. if we show our clients why we love it, they will too
- 90. in other words:
- 91. web professionals should be client-friendly
- 92. digital professionals should be bias-agnostic
- 93. 5.
- 94. look forward to looking back.
- 96. past. future. it’s all in your hands.
- 98. consider this:
- 99. we have to be fast
- 100. we have to be smart
- 101. we have to be strong
- 102. we have to be flexible
- 103. we have to be aware
- 104. in other words:
- 105. be friendly
- 106. be agnostic
- 107. we’re building systems, not just deliverables
- 108. what we build is the foundation for the future
- 109. build cool stuff for everyone, and have fun doing it
- 111. thanks.