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HATCH! FAIR 2013 - Introduction

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Introduction to HATCH! PROGRAM, a not-for-profit organization to promote and support entrepreneurship and SMEs, until November 2013, one year after its creation. …

Introduction to HATCH! PROGRAM, a not-for-profit organization to promote and support entrepreneurship and SMEs, until November 2013, one year after its creation.

Overview of HATCH! FAIR 2013, the first social startup conference and exhibition in Vietnam.

The difference of this event, comparing to other startup events, is to connect the startup community to the larger business network and ecosystem.

Published in: Business, Education

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  • 1. FAIR Start-up Exhibition & Conference Partnership Opportunity
  • 2. About HATCH! FAIR 2013 Aims: »» Promote and support the development of small and medium businesses in Vietnam »» Connect business to customers, investors and potential partners HATCH! FAIR 2013 is an annual project of HATCH! PROGRAM, a not-for-profit initiative to promote and support entrepreneurs, startups and SMEs in Vietnam. FAIR Start-up Exhibition and Conference Indochina Plaza Hanoi 214 Xuan Thuy, Cau Giay December 21-22, 2013 http://fair.hatch.vn +844 6275 7406 fair@hatch.vn FAIR Page 1
  • 3. Our Event Credentials »»Co-produced UNICEF ZEROawards 2013 which hosted 350 VIP attendees, 70 media with coverage over US, Canada, and EU the next day »»National Geographic Exhibition’s celebration of the 125th anniversary of National Geographic for Fox International Television: over 1,200 people attended an event »»ESPN Star Sports Grandstand Event, transforming an exhibition hall into a total brand experience with 4,000 fans »»Great Eastern Life 1st Anniversary in Vietnam in two cities »»Bao Viet Brand Inauguration FAIR Page 2
  • 4. About HATCH! FAIR HATCH! FAIR Content PR Plan Sponsorship Package FAIR Page 3
  • 5. HATCH! PROGRAM One year achievements > 47 > 2,000 5 20 small and big events in both Hanoi & Ho Chi Minh city strategic advisors under the board of advisors for HATCH! PROGRAM members in HATCH! PROGRAM community > 100 directories of resources and start-ups staffs and interns across the country and outside Vietnam FAIR Page 4
  • 6. Date & Location December 21-22, 2013 Level 2, Indochina Plaza Hanoi 241 Xuan Thuy, Cau Giay, Hanoi FAIR Page 5
  • 7. Participants »» From 20-40 years old »» Start-ups and SMEs in Vietnam »» Representatives of MNCs »» Angel-, Seed-, and Early-stage Investors »» Mentors, Educators, Corporate Sponsors »» Start-up Ecosystem Supporters and Resource Providers »» Students and other business officers FAIR Page 6
  • 8. Start-up Conference A platform for knowledge and experience sharing, idea exchange among start-ups and SMEs about Vietnam start-up ecosystem. FAIR Page 7
  • 9. Conference Stage Information Area for Sponsors Tea-break Area Outdoor Signage FAIR Page 8
  • 10. Start-up Exhibition A place in which we gather the best start-ups in Vietnam in the past year, including outstanding technology start-ups, businesses that are reaching out to global market, as well as social enterprises. FAIR Page 9
  • 11. Check-in Area Start-up Booths DEMO Area Networking Area FAIR Page 10
  • 12. FAIR Page 11
  • 13. Public and Media Relations Engagement Plan Campaign Idea: FAIR Business is Open (Mở cửa doanh nghiệp của bạn) Report of Media as of 29 November 2013: »» 26 online media »» 1 TV interview schedule for Dec 10 The main issues of Vietnamese start-ups include: »» Lacking of sharing and receiving quality feedback »» Lack of testing and refining business models »» Lack of connecting and finding suitable founders This results in young entrepreneurs dreaming of untested markets, and not utilizing supporting resources. Therefore, Vietnamese start-ups need to open themselves to the emerging entrepreneurship ecosystem to succeed. The HATCH! Program is at the epicenter of this ecosystem. FAIR Page 12
  • 14. Promotion Plan Objective Nov 3rd week HATCH! PROGRAM HATCH! PROGRAM Positioning Approach Response HATCH! PROGRAM is a not-for-profit iniHATCH! PROGRAM’s role in the tiative to build and connect the start-up community community to potential resources. HATCH! FAIR HATCH! FAIR Promotion Information about HATCH! FAIR 2013 Active learning about the event and taking action (Sponsorship, booth registration) HATCH! FAIR HATCH! FAIR Promotion HATCH! FAIR 2013 and the solution for the fragmentation of the community Active learning about the event and taking action (Sponsorship, booth registration and activity participation) HATCH! FAIR HATCH! FAIR Promotion HATCH! FAIR 2013 and the solution for the fragmentation of the community Active learning about the event and taking action (Sponsorship, booth registration and activity participation) 3rd week HATCH! FAIR HATCH! FAIR Promotion HATCH! FAIR 2013 and the solution for the fragmentation of the community Active learning about the event and taking action (Sponsorship, booth registration and activity participation) 4th week Thanks to all organizations and individuals who Sharing the results of HATCH! HATCH! FAIR participated and supported FAIR 2013 the program 4th week 1st week 2nd weed Dec Jan HATCH! PROGRAM Support the connections after the event Sharing and pushing potential connections Acknowledgment of contribution to HATCH! FAIR 2013 Acknowledgment of supporting partners FAIR Page 13
  • 15. Marketing Plan Broadcast Other Events Digital Direct Marketing Social Media Word of Mouth FAIR Page 14
  • 16. Strategy Broadcast »» TV Program WOM »» Startups and Businesses network database Digital »» Articles »» Banners »» Short News »» Advertising Email Direct Marketing »» Leaflets at co-working space, shopping malls & university »» Direct registration Social Media »» HATCH! Facebook »» Group & Pages Events »» HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city »» Other events FAIR Page 15
  • 17. Key Performance Indicators (KPIs) 50 6 2 10 35 50 3 50 10,000 5,000 150,000 times HATCH! FAIR 2013 video broad-casted times HATCH! FAIR broad-casted in TV program biggest start-up channels report live about HATCH! FAIR within 2 days leaflets distributed at events, universities and co-working spaces times HATCH! FAIR broad-casted in the TV in VTC 10, Hanoi TV, InvestTV days HATCH! FAIR banners placed on 3 biggest start-up websites in Vietnam press release news posted interview programs and direct interview at InfoTV and InvestTV articles in online news and magazines fans in our social media advertising emails sent to 50.000 accounts FAIR Page 16
  • 18. Communication Channels TV »» VTC News »» Hanoi TV »» Invest TV »» VTV 6 »» InfoTV »» Vietnam News Agency »» LifeTV Locations »» Co-working spaces »» Company Offices »» Shopping Malls »» Coffee shops »» Universities Start-up Media »» Techdaily.vn »» GIK.vn »» Action.vn »» TechinAsia »» StartupDigest »» Pandora.vn »» Vietnam financial & economy channel »» Ticketbox »» Nexttopevent Business Media »» VnExpress »» CafeF »» Vietnamnews »» Vietnam Times »» 24h »» Vietnam Business Forum »» Business Times »» Business & Integrity »» Investment Bridge »» Saigon Times »» Saigon Businessman »» VTC News »» Vietnam News Agency »» Financial Times »» Business & Trade Times »» New Hanoi »» The Word Hanoi »» ASEAN Magazine FAIR Page 17
  • 19. Sponsorship Package (Our public relations programs are professionally managed by G2 (Vietnam), a WPP company; however, neither G2 nor HATCH! PROGRAM are responsbile for our media partners editorial decisions.) GOLDEN EGG SPONSOR - USD $5,000 »» Opening speech and opportunity to share at Vietnam and International startup conference »» FIRST prioritized position at the Booth area »» Advertised in the DEMO area »» Access to 2000 visitor & 50 exhibitor database »» FIRST priority recognition on HATCH! FAIR Materials »» FIVE Conference Passes »» Special Mention in Handouts, Articles and Report »» Featured in HATCH! FAIR & HATCH! website during 2014 »» FOUR dedicated mentions on HATCH! Social Media »» FOUR branded standees during two-day conference FAIR Page 18
  • 20. SILVER EGG SPONSOR - USD $3,000 »» SECOND prioritized position at the Booth area »» Access to 2000 visitor & 50 exhibitor database »» SECOND priority recognition on HATCH! FAIR Materials »» THREE Conference Passes »» Special Mention in Handouts, Articles and Report »» Featured in HATCH! FAIR & HATCH! website during 2014 »» TWO dedicated mentions on HATCH! Social Media »» TWO branded standees during two-day conference BRONZE EGG SPONSOR - USD $1,000 »» »» »» »» »» THIRD priority recognition on HATCH! FAIR Materials ONE Conference Pass Featured in HATCH! FAIR & HATCH! website during 2014 ONE Dedicated mention in HATCH! Social Media ONE branded standee on site during TWO days conference FAIR Page 19
  • 21. For more information, please contact: Ms. Nguyen Bich Diep Corporate and Public Affairs Officer Email: fair@hatch.vn Mobile Phone: +84 127 585 4898 Thank you. FAIR Page 20