When you see a heatmap for the first time, you are probably so busy saying “wow!” that you forget to critically evaluate what you are seeing. It’s easy to feel intimidated. The technology involved is phenomenal. But this doesn’t mean all research done on an eye tracker is infallible – far from it. This talk is intended to give you a heads-up on how to think critically about eye tracking.
Huge thanks to Bunnyfoot for providing all the eye tracking heatmaps used in this talk. This talk was given at UXLX'10 in Lisbon.