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25 best practices in banner advertising 25 best practices in banner advertising Presentation Transcript

  • 2 B S P AC IE 5ET R TC SI B N E A V R IIGN A N R D E TSN
  • ©2 1 b 00 yA o t a n rn c. m b u B n eS akcoBn eS ak i t g e e pe h o p r n yo rae etrn moe rf s n la n rd a n rn c a o i p o lte p ot i t c t b t a d r poe i ab n e a s ms v ut e e sote ay a.h es w yS c i l nhn 08Bn eS aknrd cd n o te svr te ah a n rrai to i et a c i20,a n rn c i o ue o e fh motes i s b n e c t n o l n su t al e o site ol a a pi t n h t n wue b moe h n 5. 0 e pe ru d h g b , c d gn h w r ,n p lai tai o sd y r ta 10 0 p o la n te l ei l i d c o s 0 o o nu nd s n r f e nescp w i ra d d eti c ai s ei es r l cr o y res n a vrs g r t e. g ,e a , t in e vT isot b o sre te a so e fn bi p o la vrs b t r r e et e a d r h h re o k evsh sme cp o e a lg e pe d ete et , e ff cvl n moe s n i e mo i ypoes n l. h p yuln yt rf i ayWe o e o e j i so l l o ! A o th a tos b u te uh r C dua g ip ro te oi me ipo t n ff r aS ako l b i o rţ Mo as at fh sc l d rmoi e ot t n cTo ,e g a a o s s n rso s lfrh cmp n o ep ni eo te o ay cmmu i t n v T ie Fcb o a d h b s n ai s i wt r ae o k n te c o a t, S ako lB gS es as n t a o t tre makt g n cntnlituh n cTo l .h ip so ae b u I en t r i a d o s t n o c so i n en a y wt a vrs g rf s n lw r wd . i d eti poe i a ol i h in so s d e D r s ub r imakt g ss n aBn eS akb i i o e ite rmoi ai T lues r i ast tt a n rn c,e gn l dn h po t n u en ia n vv o s ae yte rd cs o cpi a d e se pi zt n t tg, po ut cne t n n w bi o t ai . r h o t mi o As,t a n rn c. m,e e e h n rd o ce tc ae etrd. e re o l aBn eS ak o h h l d u de s flns r t b t a sH w i s n o c p i e e t b n e a vrs g e td o i o Bn eS ak l . a n rd eti rl e tpc n a n rn c B g in a s oT ie o ks rtc d n e te rai C mmo si neht:c ai cmmo s r/cne/y c . u/h b o ipoet u d rh Cet e o s e v n le s.t / r t eo c p/e v n. gle ss - / 0 s o i b n 3/N cmmec ls,o h n e.el e t sa ip sipi i ro yt oo rauen ca g sFef e o h r t ot ,r t o cp i i r e, t nt .T ie o ks vibeo f e t w . n esak o iteB gsco .h b o iaaa lfrr aw wb n r c. m n h “l ”et n s l e a n c o iYu a p stie o k n o r l o sa i i w o vr g t e etrm ra i iT a k o !o cn oth b o o yu bo rh r t t h ee mi b n f s g e wh h o ed gt h n y u n .
  • 2 B S P A TC S 5 E T R C IE Ee to g 21 iteya o sc l d vn h u h 00 s h er foi me i a aI B N E A V R IIGN A N R D E TSN rvl i a dti otnes rwn ite eo t n n i mp r c igo i n h uo s a g makt gs ae y fh cmp n syusl r i t tg o te o a i ,o tl en r e iT e rt a o t a n r d ita te h t h b u b n e a ssh th y e u ra n y g b r g n te otn p a n o i , oi a d h y f s e k n n e mi t ed o d ete o r ra i t n g n e t a vrs yu og n ai h i z oa iee ta g a e dff rn ln u g . o po ut te l s aw yui b n es r rd ci h c scl a,s g a n r n ai n . T ru h oi me iyu a c ae ho g sc l d o cn r t a a eWe, bgp ro te H n rd o a s lk la i at fh m. u de s f d bi , l n rl i sis n cn et i cy i yu e t nh a d o n cd et wt o r ao p r l h aha d ues o gcl st di atni , s n s t n o r o re t t n r o v e o cs mesw i wt b n e a vrs gyu ut r he i a n r d eti o o , l h inw i sme p pu sep n a lb n eshv he o (o -p,x a d be a n r ae l ) cnah v b t i rae sl a dba d a ci e oh n esd a s n rn e c ete ev t cvr h th ues rra i .h n re o oe w ate sra ed g e n a a ns w r es e .A oh rrt a o td eti itai n te t h b u a vrs gsh t u in t S e d o r u g t i la dui yu p n yu b d e ws y n ,s g o r e ng e uesh o p r n yo ed o s f ra i s srte p ot i t ra tn o get v ut c ait b i sme d ta c aemp c - r t i, ud o a sh t r t i at e vy l ecne to f e y u p rn te u lh ro tn frr b sp ot g h p bi e e i s . n tk te n s ni e ite r le. o le h o e me t n dn h s i s i o tnA d h f t – he a n rd eti i n tea i w i b n e a vrs gs cs l in T iiasot o kta cnh l yuc ae h s h rb o h t a e o r t s p eg tn moe n moe o h tae -o w l et g r a d r sp ii td sme e i sc l moee vn b n e a ss rn wt rrl a t a n rd,t t g i e ai hd n d u s n s n a s rain . e e rl a d t d r a ri e a d e sg c ai a o cp a d n i wt mesr g r t g cne tn e d g i e n n h aui n teeu s h rsl.tN e l so a tan wtee moeep c ed st syh t o h r rrset e sfrh Itre uesh n vro tenen t srta ee . E jy no ! 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 2 View slide
  • 1A s e te u so s . nw rh q et n i “ a imy o l Wh ts g a ”? Yu y ff r d cu tnrd c a e o ma o e a i o n, t ue n w s i oC p w in o y rig t po ut otemaktl p o l k o rd c t h r ,e e pe n w e t a o tyu po ut i rvd f trs b u o r rd cs mpoe e ue aT epoeso c aigget i l a s h rcs f r t e n ra ds a d py a d o nWh tvro rds b u, ee n s o . aeeyu a ia o t h r ts r b c fn a o efl sa et t y r t g p w r mesg . as ai u a t o os lrao so yu o u i r w p sbeesn fro t rnt e i :C p w i g i a esni p r o w a o y ri s n s t l at f h t tn e a t c ae rn a a n sa d o e. o r t ba d w r es n t sl e e lb n e a vrs g a s n isme ae a n rd eti men, dn o css in ai te si otn o et h mot s mp r t n . a Sl gyu po ut n po t gyu ei o r rd c a d rmoi o r ln n ba d say o a n tg te rn uu l cme l g o eh r l o ,Ag o d s ne o es h mesg a d o d ei mp w r te s e n g a h w vr o a scnhv afcso o ee sme d a ae ou nda satni , u tew rsyup tn rw t t n b t h od o u i e o mai tesl w ees tes e dt k g h a , h ra oh r tn o n etee en te s g .h rd e h mes e a fcs n rmoi te rn . ou o po t g h ba d n 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 3 View slide
  • 2Tre .ag tH v yu vr er te ai “ yu e p ai t eey o yyu e p ai t n b d ” ae o ee h a h sy gi o sek g o vrb d,o sek g o o o y? d n f r n r nSme h g i b n e a vrs gI a p n b cue h Itre,s n oh r d m, c w e a ti wt a n rd eti . h p e s ea s tenen t ay te me i i r d d n h in t a u sowt a vrs g s g sh tr t ga ues t ni .o h uesecb j t n r g s- i d eti mes e tat o rb sr at t nS te srrat yu i oi mot h in a y e o sg ni o a - fh s mesg sf tl o tee s e. n l aT e wlie t w ayu e o t sy n w e te w n t a d n i o r s g rsn ts i h y iltn o h to g to a o l h n h y a to n o l f u mes eeo ae wt ls v y y y a hte w y fei te ol S t sl g o e pe h a moei lh i a o se g h w r .o r ei t p o lw o r rle r n d y ln e kyt ltn o o , h n h y r ra yoie .oie t yuw e te a ed t ltn s e sSat yeri moe b u yu p sbe rset a o th ineeta d ed. yu po ut trb l n g r a o to r os lpop c ,b u te i rs n n e sI o r rd c a n i s rt s fcn e sd y iee t ru s f e pec ae d ee t r t g s g fr ah ru . a b ue b d rn go p o p o l r t a i rn mak i mes eo ec go p ff ,e ff en a 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 4
  • 3P t o r l n h iso s .u y us f te h e ei rYu ae ee p d sri o po uto a p c c ru o o hv d vl e a ev e r rd cfr sei go p f o ccs mest sl apo l te hv o maete l ut r o o e rbe h y ae r k h i i o , v m rf ees r h y o lpo a lb muh ro e t h aa o t ai. e w u rb by e c moe p n o erb u eT dyu po utfo sek b u iui te w rsIma b o r rd c i u p a a o tt s g h i od. y n r t yed u n to s tcn aw rsh to a d o rem ue i l o t ue eh i l od ta yu n yu ta s ffic t cw e tln a o ttB tnyu pop c ys h s tc h n a i b u i u i o r rset ee tee eh kg . sw rs g t e n cnui tr tate d n t od mi b o l o fs g emsh th y o o h y nu d r a dpo el( r, yua vrs t g es n tc n es n rp r s ei o d ete o ek a d eh t y u f isvy e peo te p oi ,o hv t ueag n .av p o l n h o p seyu ae o s j o ! , t r )S l a yu a to ec ae u ru i c,u yu oes y o w n t rah rg l a d neb to ts a ec ae a a fl fp c a dag nI g e h s f r td n d u o ses n j o . e l r ma i toee n wmo ns o r rsetn te uha a . a w u te me tyu pop c oi sc n dWh t o l h y s c d n ? o tc lg te d n t n es n ( e w u n d S me eh i o h y o o u d r a d t y o l n t h dta mit o ee) aw u te ti ? lpo a lte d t h w vrWh t o l h yh kWe,rb byh yl i . d n l li oeyu a a dmoeo . f r l iw stree ag r or d n n v n At a,t an ag td t e l tte b tto .o vn h u h o ,s n x et yu e ,h m,u ayuS ee to g yua a ep ri o r l n du d r a dyu po ut ef t a dk o eey etr i n es n o r rd c p r cy n n w vr f ue t t el ah syu a so ln su ds ta ipess o . s a i a,o r d h u o n o h tt l e yu I t d t dt a neso l“l s”o ru i c.h u pe eyu a d ne d a e 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 5
  • 4B bi .e r f eWe o a to trao g o y ssoto y e aeB b i “r fw men h to so lao d n w n t s t l cp v.h rcp d b t.y e g bi ” e a ta yu h u vi t a n n e d dw ri sa d n u n cs r i omai iyu a stiip rcl lt eo b n es od es n ay n ees yn r t nn o rd ( ss atu r r fr a n r. n a f o h i ay u )B te b rsh ee-ur dnen t sra dt a lcn k a a . l h r oe te vr re Itre ues n i r y a mae sl a h i hd eWe n wyu po ut getn i a a tee o l k o o r rd ci raa dt s lh s co s h lf trsb te mb rh t srwl rn yuvr fe ue, u rme e ta ues iga t o ey e a l wmo nsora yu a .oco s yu w rs a fl me tt ed o r d S h oe o r od cr uy e la d h p u a i la d o ee t s g . n sa e p s e n ch rn mes e mp aFrntneyumi t a tow i a u cyh a leo i a c,o g w n t re p nh “ed n ” s h t i ,o ue n nin q et nPra s ct y a t at n r s a e ti u so .eh p a ac clo co ? cg i h l i5C t y od .ac w rs hYu a ue acy od o li o k o w aict yn h ee o yu pop c .viepes no cn s ct w rs n f u n w h t ac ite ys fo r rset A o x rso s h y y s h s d i( me a te b zw rslemae n y “i toue ”10 vl ”i oai ” ea ss clh m uz od)k “ k mo e”ce fcsd “1% a e“ n vt eb cue o l i , ln , u ,n veey o y ssh m a dte hv b cme lh stee r j t f ea l ; r r,h c o t vrb d ue te n h y ae eo ccé ( s a u ae xmpe f moecek u i h e s w soSt G d nyl e io B s es lh s eh o is cc p d f ui sCi é) nE o a n c .T e a po a ln t p elgt yu a d ne nmoete i ff cv a dfrue h y o h y r rb by o a p an o o r u i c ay r,h ye n et e n o sr te w n e i e r e i tmae o r ff rtn o trm te o ei n k yu o e s d u f a o h cmp ti . to 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 6
  • 6Epita- -cin .x liclt at c lo o B i i o e i tepoes f rfn yu a , e g n l d n h rcs o c t g o r d n vv ai yuk o eat w a yu pop c hv t d . o n w xcy h t o r rset ae o o l s H w vr h y g t o n yu sbli e t e o ee te mi n t d o ru t n ni , h e c vFE ite t n et odta yucnuena R Esh s o g sw r h t o a s i r s o v u.o h b sb t t w i a epita o b i s te et ei o re n x li l o S s t cclb n e s b crfl o t mi s i Mae ue a n r o e a u n to s et k sr , e u . t at n o co . iyucnraypoi smeh gvl befro a el rv e o ti a a l o l d n uf ea deeyh gwl eo . o t t tcr n vrti ib kD n r o rk e n l ty i As l“i h r [ .” yut o h tc,u i ecc eet . ma j d te rkb t mp lk o. ] s iues i a aef e p rah -h o lti srwt f “e a po c” te n h g h k r y n yucna oep r n wt smemoesei o a l x ei t i o s me h r pc cyule a sme rz ccsh t ae o a eo g tr o c y lk tahv n vl l e a i u a po ce,i : i af e ne”ra o rre p rah sle“ r r l cr“ d u f k he e a ,e ew asee b cue srwlev i d tl h t vr ea s ues il emme i e . o la a y rp r,o o r o ts, lk opa”s ryu e ot“ i u cnet“i t l , t t o r ”jn ”cc y “a din cus n w. ri o r o ” vg eO h r od tacn e acyl td ff ris tew rsh ta b ct :mi o e t , h i e ,psc tcc t pa, o t, h, e .h kier ,lk o l h w o w yn w T i n e i y ntr o b n t n tetrsAf triaems f e e s o f ue. e ues , a atcn aap ctad sr e te rd c w ieh i lseth t ecb sh po ut he c i , lab n t a b se a tew yta f tr e e cn e en s h a h t e ue asl s po l H r n xmpef tr–o e a rbe ee a ea l e ue v m. s :ai oai tes e u me t b n t -l en vt e n s q i n, e e n v p osw i t ai. e pew n t k o h w yu e h esy Po l a t o n w o o r g lpo uta mae h ii s ai. rd ccn k te le es r rv e 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 7
  • Wh tvra t at n o g i t ued n aee clo co yu e o g o s,o l i r n tt t foues h b n e cn raer o o lsr T e a n ra c t y . eep c nys i i otn te srw n f l x et c,o t mp r th ues o e a s a tel d w a e te cc o i Iyua n tuee o n f rh y lk n t fo r o sr t t i . ew eh ro d ete o r e se s w o o a h te t a vrs yu w bi a a h l r i t ep rcl po ut h oe h l t n a d e t atu r rd c co s tea o e n rl e i a , s ate a- - t n oth cl oa i t i l co t .I s r le fro o e o eneetdnt moei l o sme n t b i rs i i ky t ea atu r rd ctasl s p rcl p rcl po uth to e a atu r i a v i apo l ta iso te t b a s at rbe h nt frh m o e bt cy m, i r li eetdn o r e seA a , b u ten rs iyu w bi .g i i a o th t e t nt scs me n th cmp n. ut r o te o ay o ,7Ty iee t p rah s .r dff rn a po ceAk e pe h a n tno e i te rcs o mai te d w a ite o io rg ri te s p o lw o r o i l d n h poes f k g h a s h tsh i pn n e a n h e vv n r i dgmesg . te a f m yu tre go pi ee b t r f s ee a bi smeh gneet g s eI h y r r o rag t ru , vn et . r h y cn r g o ti i rsn . a f eo ts eA e n n t iYu a a o k d ee tes n o te a a a d s yu p o lw i o e ks rsne o cn l mae i rn vro s fh sme d n ak o r e pe h h n mae moe e s. s ff i c 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 8
  • Dsn ei g8U e tn ad i so y u b n es . s s d r s e fr o r a n r a zWe b n es a tk ay i yu a t u tee b a n rcn ae n s e o w n. th r z Ba t oma rao sfr h m n t ai ay r w e i esn o te o tk g n n ni g a lsa ema i be h p : n• ea s o tep bi esp lyw bi s h t b cue fh u lh r oc: e se ta s i td pa b n es ce t n ae s n a b n e i l a n racp o l f t d r a n r s y y w a dfr tomas .• ffic nyi n tot ff cv,e h r rccl e i c: o cse et en i e pata e ts i t it c ae h sme a n r a iee toma fro r t te a b n e i d rn fr to e n ffec p bi e ah u lh r s .S i b s t co s as n a s efr o r o t et o h oe t d r i o yu s a d zb n e a ,l o g uu l te i o te a n r a n rda h u h sayh s e fh b n e t l zio eo te r ti s o tl a o t i tes n fh s h g yu a b u wt h t n k hp bi e b fr ay c ai e d ao tks u lh r e e n r t n n evr ae s o e opaeT e a n rtn a s e w r st i te l .h b n e s d r i s ee e wt h c a d z hh l o teIB( trcv A vrs gB ra ) e fh A I eat e d eti ueu, p n i inte rd asc t n o tenen t r t gh t e s i i frh I re mak i a o ao t eni ut .o cn n te h r.n s yYu a d h m ee d r 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 9
  • 9F n t n s F n sg et n .o tr d /o tu g so s e i Sr fns res t i ni b teild se eio ta ayod ty yh lt ah s f e e f te ate n s fh vr u sg ns f caatr th e d o te ai se me to a h rc . o eT e i te co o h r h sl t n f g ei ia ei cn n ds n a g Sr fns r uu l es t ra iue i l g ei o t a say ay o ed f sd n a e f e l rsth a po r t mo de te p rpi e o . a bok o tx.u i h fn s eso s l l s fet t teo ti ito ma, c B f z lT e r q et niw eh roue eio sn h s u so s h te t s sr ra s t i f te cnb h re t ra ta te sn sr h y a e a r o ed h n h i a s ei d r fsr fnseio t f . cu trat o nep r. T es les fh b n e wlfr yut ue h man s o te a n r i oc o o s l l eS n- r fn a s ei o t s f s lcaatr to s w w u n rcmme d ma h rc s o ,o e o l eo l e dt n yu o s srs l g h o i .o ee yu a o t ue ei i o i cpe H w vr o cn fn n s s , ueh mih a le, b ed n s a t at n, s te n ed n s u h a le, lo co s i s i cl i b t n ecSr fns a g e h sne f ut s t eio tcn i te e s o o . f v sbi ysr un s poes n lm, r lm, o r t ei ses rf i as f mas e, o , so i o iS r fn ei o t f a te ti a d rsu esP p l sr fns uh nit n t t l s o u reio t cy u fn . a f ea l :A o e C s n G og , i s N w xmpe d b al , e ri T s o a me e R ma ,o k n lSy , aa n ,akri , o nB o ma Od tl G rmo dBsevl e le B d na d a t o i tp . o o in Pl i L oy e an nS r fn ( rsn e ) ei o ts i i rd f ef Sn sr, a i wto teirf so y e cs a seimen g i u sr, e t tp f e f n h fe r a wto th lt d se ta caatre h sr i u teil ah sh t h rc i te ei h te ez f fns ot . 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 10
  • G n rl, npi ,a ssr fnsw r ue i e eay o r tsn ei o t ee sd n l n f pae w ee l g tp f e a rq i dsc a l s h raa e y e c w se u e ,uh s c r a r an w p p r ed n .o ee o le sn sr e sa e h a le w vr nn ,a s ei i H , i f fns rue v tay vrw eeT aib cue o ta sd iu l eey h r.h t ea s e r l s o te a i y oke te ra a i y vnw e fh i bl t ep h i ed bl ee h n r i t r i t vr s ly e csu d r )rue . ey ma tp f e (n e 8a sd l a e Sn sr fns a g e h sne f i d n s a seio tcn i te e s o fe les f v rn i , f lryes ess li,t i t r a n s a i i,ai s i it s a hf w r es mi t a n , mp cy r g o dT ea oefnsa a c sclwd lue h b v o t r l l s a i y sd e l a i , e- a db l esP p l sn sr fnsea l : n o n s o u r a s ei o t xmpe d . a f stp f e,o ee yu g t a to s smey e csh w vro mi w n t ue o a h H l taT b ce, rn l G ti Myi Po e ei ,r uh tF kn oh , r d r, v c e a i c ak d fp c l nsi h t e s o a d i o sei f t f ah l yu d a n a o ,t p C l r Lc aSn U i d / c aGa d a d abi ui a s n o eL i rn e n i, d c udcr i“ en ”o h a .o o te s et n f lgt te dS me fh mot a ei Th ma ao .p p l sei fnsctg r sa :Wetr” o u r p c lo t ae oi r “ s n a a e e e ,“y e re”“tni “ d vl l E gs”Tp w i r Se c” Me i a Od n lh t, l, e / i,“a d rtn “er”B ma /i lH n w ie”R t , i pP e, t , o“ t x”“ai a h ”n s o .C l rp i a d o n l g cN t ta tea oea n t c a fn n me, oe h th b v r o at lo t a s e ub t e ea ctg r s fo t Yucn n a u g n rl ae oi o fns o a d e .getr y f e sei fnso ec ctg r raar o f e p c l tfr ah ae oy a r aoi o d a u k er o te e .f u o q i sa h n h w b y c c 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 11
  • 1 .oo t s 0C lrip Wh n e cn te o rfro r a n r e sl t g h cl so yu b n e ei o , smei st a v a lt cni rh cl s f o t i d i beo o s ete o ro me s s d oC l scna di at oyu a . s s o g o r a d mp c t o r d U e t n o r te e se w ee o w n t paet h w bi s h ryu a to l i t c .cl sle e o bi t rn ea dt io r( rd r r h oa g )n i l o i k g wl Yucu uetesmecl st maeyu o ol s h a d o r o k or oa tmai l da atni . s p lcl s n uo tay r t t nU e a o ra d cl w e o e o b n e b miae frc acne t a n r e s kn o at lo tn. t uyu b n e wl a e g ne n s l o r a n r ig i l a c a d t e l n e y. O cus, s kn i ter h w r iyu f o r “ t e”s th i t od f o e mia n gB t h oi te i t o ri j t natt u co s g h r h cl ss tu a rsc n g o n s ii ray ae o ti vl be o ff r el hv smeh g a a lt o e l n u .q et u a rei a d sco g ap r i u s b t makt g n pyh l i lus t , n oc u.C l s a b ue t e h s eh hg ta d o rcn e sd o mp ai , i lh,n o z gi A o c ai b n esh tetrsed cl vi r t g a n rtaf ue p e y o r d e n a ol dyu e duest p r r a at n( .e o r n sr o ef m n co i a o i .e sii (g rdt gent rdt genec, h t g e .e o re o e o re t) fn . .cci o yu b n e) o rcn l tg e alk g n o r a n rC l s a a o r g r i n . o s i ta mae yu b n e aha d i e –t i h t ks o r a n r s n c r iwl k lwd ar o e t n. i r y fmoi s e a o o l ii t tew bsr r Is a yucu n rt e h e uf s nt d o o l y ra e. e d Kl ur e l k th p g yu b n ea wl e o g n o ate a e o r a n rd ib g i o , o l n t g t f l r h to rwl ok et o e ae f w acl s iw rb s eo o l . As mae ue o d n ue o may iee t lo k sr yu o s to n d rn t ff o t f o tx cl s r o cu e du wt u- - net o r o yu o l n p i oc o d h a u at cv k sh d s n n n tat e icy ei . r i t g C L U l es O O R vr o U ecl sh me g n rtr te a q i s o r ce s e eaos h y r u e o , e t pata a di pr g G t o cl si a rccl n n i . e sme o r d s i s in o e f m K l a d O O R vr r u rn C L U l es o e o . 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 12
  • 1. s i gs i l 1U ema e ws y eI si apc r iw r ato sn w rsI o t a d iue s ot h ua d od. d n s t h tk o w eh rh n mb r acr eb th i as n w h te te u e i cua ,u ted i s t etai g s a hv a ey i i atn cn eht ma e cn ae vrh hmp ca d a h l g pyu o vy o l mesg s s g e w rs o cne cmpe x s e ui f od. a n wAs i g s ae h a i yo r atni t yu l ma e hv te bl t da t t n o o r o i t w e oa ,n i n w d y re,t ni isa ea d d a d n o a asmaktat t n s cr n e o cpei s rc u. oH w vro eda b c o tei g si ta te o ee n r ak f h ma e s h t h y , whv ae t e bg ls e o a d o et vc r ae rl i l i e i cmp r t txs et av y z e , osa e a doh ruh rp ie me t T ee r,h p s n te sc ga h l ns h rf ei c e . o fyud n uei g s orcyterslwlb a o o s ma e cr t,h eu i e n t el t loe-zdb n e ta n p bi e wl ce tH r vris e a n rh t o u lh r iacp. ee s la sme h g yu a d t o t z yu p oo: r o ti s o cn o o pi e o r h ts e n mi- rpo rs eyu i g sIyua g i t maea 0× 5 p b n e d n l da iueo sy Co rei o rma e. o r o g o k 30 20 x a n r o ’ o z f e n t a pc r fa t20× 54 xU e nma e d o le h tso ,a t h t-a tr n i ect c p ff h a a f 40 15 p. s a i g e i rk P ooh pPi , ooPi ,f V w t o r o te r o t i nP n Ia e . o ete iue o n e . yu ed p rx tlte h lpc r, s et u b crfl cnt ih pc r yu edI o n e a poi e h w o iuer i ib t e a ut o s a t f ma y e t ez , e o rnpo ot n. tiea lyu o lrs e h 20× 54 x o n o 6 o te r i li , sln rp ro s n h xmpe o cu ei te 40 15 p d w t 1% fh oin s er u i i I s d z g a z e tga 0× 6 p rs e i g . o yucng fr e wt tema e pi zt na dc ptirs e 48 24 x ei d ma eN w o a o ut r i h i g o t ai n r h ei d z h h mi o o s zi g t t ef t te 0× 5 p s e fh b n ema e o p r cyh 30 20 x i o te a n r el z . 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 13
  • - o rsa d aeIod routeo t z C mpes n sv. ret fr r pi e n h miyu i g s yu hv t sg t cmpes o r ma e, o ae o lhl o rs i yteh m.T e scmmo i g fr th t g i t h moto nma eomatai o g o s nb ue t mae a n rd ite P . e sd o k b n e a ssh JGSv tei g a dst h cmpes nl e ae h ma e n e te o rso e l i vsme h r b t en 58%o w ee ew e 7-0 .IyuueP ooh pco s Fe Sv a frf o s h tso h oe i> ae s o lWe o sv in r l b i crflosth b raet omay e g a u t e te l n ecmpes nl et 89 o t f 2 I o w n o rso e lo - (u o 1)f u a t i v .yt uernp rn P G sv i omaywto to s t sa t N , et r l, i u a e a n l hay o rso . n cmpes n iYu a a o d yu p oo ui o e fh s f e nn p oo d i to : i i P l r v ro cn l e i o r h ts s g n o teer o le h t e i g o l P n ,ir A i y s t n e i tn s ck xo a( a moe b u te .r d r a o th m) eAg n rl ei rl rg rl s fo ui j ty e cso i g so , t hv a e tr f trs e ead s n u , a e o yu s g u tp f e,r g ee ds n s a ma e toi o ae cne o i eet s niyu cmp si , w l en d u j tutk ip oo rp yT ah lsh ueso e te een o ro oi na e d e sbe , slen h tga h.h t e te srt sth i ys to l cj i p ro o e e i o te a n rn s r“ a i ” f m tee n n rg n fh b n e a d t t ed gi r h r. o a r n toI b sw e te sr ee o s oh f m a e me t f ei t a oh r h t imae h mt et h n h ues ys w mo tl r n l n o d s n o n te T a wl k te s yo e g . lc alu d r a d o r s g .l r n es n yu mes e e y t a 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 14
  • Ai tn nmai s o1 .r g o r d t le 2Bi y u a soi n fT ee r b s ayw tp s f e b n es h r a ai l t o y e o w b a n r e cl :s t a d n tdt i n ai e . ac maSaib n esae h fr o i g l ( G tt a n rtk teom f c ma e e J , sPP G GFtaa uu l c ae wt a N , I h tr say r td i ) e l e hpoes n l g e i r uh s h tso . rf i ai e d o, c a P ooh p so ma t sT e ma a vna esh t sp bi es h i i d a tg itamot u lh r r n s GF n t n,nk te ah n sl k r le Ia i i su le h s o e, o moei ma o i o kacp te o te w bi sA d h yees ce th m n h i e se.n te l r t r s a iue l eh wc ae f m ae sd s pc r sd so r td r t i e o f l e, w io n x u frh v w r b oi so te i es o e . tpcl f m 2 o . yi l r ay o t 5A i td a n rtk teom o ah bet n e b n esae h fr f s o j s ma c A i td a n ra moei lt g t oi d n e b n es r r le o e n te , ma e ky c( ) rn td Ib n esF s b n esS o a i e GF a n r l h a n r WF ma .a b cue h moi e me tuu l da ea s te v g l ns say r n e l wa c ae ui A o e l hBn eS ak n r r td s g d b F s,a n rn c a d e e n a atni . t tn e ooh r ah o tn e i ra d a f tr vr te s cne t d os n cn e ue ey t a Moe vr n td d h lte d a tg ta, roe a i e a s o h a vna e h t , ma dcmpe moi le n t n. o l x v - ai i s eik ma o b ui mu ilsd ste s g sn tru h y s g lpe l e, mes e e tho g n t i h a te imoe o l . h m s r cmpe xA i td Ib n es n h oh r a d a b n e GF a n ro te te h n cn e ma B ui a i t n yu a ataye a tr y s g n i s o cn c l tl s y n ma o ul l o,c ae ui a Ie i r rnma e d o r td s g GF d o, a i g e i r e n t o t o - t sy a i rd co t te tr tawl r l a -nn o u t n o h s y h t i es t i o ltaao s o t mae Ia i t n.h tlw yu o k GF n i s l ma o cni e n o r e se o t u o yu w bi . n t 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 15
  • 1 . o o lru d i a i t n 3D n foao n wt nmai s t h oAto g a i t n cnbi yu a sol , l uh n i s a rg ord t i h ma o n f eui a i t n a ui lcnn atite s g n i s b s e a if kl m. n ma o vy c lhI a b a a i ao lh b n ewt ao ot n e b dd t l e a n r i l f c e t h tj i ,ah gtxg i ia d u,l r gu n si , t o gn n o t u i mp g n e n b rna d h g le h tn ti si ta. n kP t o r lnte i ep si :o o le u yus f h v w r oi nd yu i ei e s t o ktek do a s h t o -u yu ee as nh i f d ta p po t o r yb l a d n lmes i yu p t ne swt o r ai c? h ePo a ln t rb by o.A oh r i d a tg o oeui a i t n i b n essh i rae F E I te a n r ig t n te d a vna e f vrs g n i sn a n riten esd I S E h b n e wl e. s n ma o c L Z lT iwl k yu b n e s w ro o n a a dmpit te e p g s w ro i l .h imae o r a n rl e t d w l d n i liyh w b a e l e t d pa s l o o cl o s yA y a, ee rsme tn a se a i te x m l s eh t acpa lfr cr ib n e nw yt ra o s d r rg r n h mai h e a d dg mu e i tai ce tbeo a et n a n r -z s a .C ekh m h r. ay aea u lh ra d e f m tee e eas n a ss tee a aso m h c te eeI n cs, p bi e cn i rr h s g n rlt d r ,o h r l y ro n s ff o a d swfr e oi i .o n g tt n ao 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 16
  • 1 . s lo ig i l 4U eo pn ws y e 1 . s ep n a lb n es l el 5U e x a d be a n rc vr e yLo i b n es r a i td a n r(ah r o pn a n ra n e b n es s o g e ma Ep n a lb n esa te n me u g s , x a d be a n r sh i a sg et , r sGFtapa te a i t n rp ae l I h t l h i n i se etd . ) y r ma o y a toe a n rd taetn te s e r h s b n e a sh t xe d h i i e rz a tmai l o o uemo s at nsc a rl uo tay r n sr ue co , h so cl i u l oeo cc.i eh k d f a n rcn o be vr rlkS c ti i ob n esa d u l i n sn o ee tpe h in i s ecvr g h r vn r lte it li ,oei te i ri z a n cne th ues rra i , e cn e ey o tn te sra ed gt y a b vr e n h an y g n oi . n N e l so a te sii t go e a toe ed s t sy h motrt i n s r h s e ra n e w o x a d uo taywto th ue h ep n a tmai l, i u te sr cl h sS o l yul po n tO ru g so w u hu o o d o r o? u sg et n o l i d i evni . n re t n t ob n to b cuean vr n i l pn a e o t, ea s ee- d g o i d e n o gcn e el a n y gep c l frh s w o a b ray n oi ,seil o toe h l n ay H w vrh s w o o ee toe h ,hv s wcmp tr A oh r sete a i ae l o ues n te ap crg r n o . dg ep n o rl vr x a d n o oe ltiiu ite oi n fo p bi esh th s esh p si o sme u lh rta ss to s a n to o ti r o soh g et nd n acp l pn a s o ce t o i d. t o g e h rma i i e; g e t i nIB Itrcv A vrs g ueuA ( eat e d eti B ra ) n i in tayu h torcmme d ta ab n e’a i t nl gheo n s ht an r n i e t s ma o n ac e tl ci nay d lso l b o mai m 1 scn si l ihu e f x d mu 5 eo d,n u ncd g h vr vruh oe oe scmu ill p.ot maet ai fr o ,h lpeo sS o k ies ro yute t o e a a w i ra i a i eet gatl– o n d he ed g n n rsn rc yul l n t i ie lp bi e a d h v w r o o p u lh rn te i e d n l . s e , to b d seae o n te b t n. e ep r t d h X ut . t o. 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 17
  • O cus, e sacpa lfr o fo r t motce tbeom f eh 1 .i me ib n es 7Rch da a n rep n a l b n esa toeta ep n o x a d be a n r r h s h t x a d n eue cc a d ae v ilc s b x srlk n hv a ibe l e o. i s o R h d b n es r ah a n rtae l i me i a n ra c a e s b n esh t mpoy i g stx,o n a d i o ma e, t u d n v e. e s dAs a a n rh u rma ep n e fr l b n e so l e i x a d d o o d nmai m 3 eo d i h r o sr trco . xmu scn sf ee n uei eat n t s n i T e a otnneat ei i g h y r f i rcv, v i e e t i nt nR a moe b u tee p c ct n h r. ed r a o th s sei ai s ee o teue t pa a a , ai t h sro l g menv ae y g tru h iee tp g s tr te ho g d rn “a e”un h ff ,1 . v i p pu s n p pu d r 6A od o -p a d o -n es su d no , l tntmf ma o n o /ffs e a i r ec e o do -o n p uetev e a d rpd w , a s h i o n dA cri t teA , o smes o o cod g o h IB“ nu rd n t n c s o . l , rhme i b n e o n As a i o c d an r ad t g i p pu srm p pu d r a dmoe ii u h o -p f sn s o o -n es n “ r ” cn s svrlte tcn l i a ue eeaoh reh o g s oeta 9%o cnu r n p pu s n oi oh n 0 fo smes d o -p a n y g r n b s e F s,uh saa ei s l hsc a Jv, d ao j t n be( uc)B th in ti n w be i a l s r . u ti s oh g e , co ”o e s n Jvsr t n D T . aacp, d H ML i ar h? o yuslhv po a la o -pi tYu o r f ae rb by p pu g e R h d a vrs gs bg n i me i d eti ia ia d c a inbokr s ldn to ni tamay l e i t l ,o t me t n h t n c n ae o go i t n .A vrsr a rwn r d d etes r g e i eI en t rw es ae b i ip pun re bo srhv a utn o -p t l- c z a o trh me i b n e r y bu i a c d an r abokr l e. c . . a sa d o a o d esnte d,n fr g o rao : yhS te rbe wt p pu s n p pu d ri o h po lm i o -p a d o -n ess h w rmuh etrh n h ok c b t ta te etaues o e te a dn ae h y ih t srw n se h m n ics te wl t l , cne t n ln s o vni ao e. oteh t te T ee n t c makt gh ylae h m.h r o muh r i l s en T e s n cnl i rv teue ep r ne h y i i a t mpoe h sr x ei c g y ego n i fr s g h m. ru d g o ui te n n s c ues a i eat i te i e srcnn rcwt h m. n t h 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 18
  • T ee a n ra uu l fn o s,n te h s b n es r sayu t uea d h y e l H v g n ff cv a tasced iat cn ai a e et e d h tuce sn tat g n i r ig e srtenomai ia r eci w y i uesh i r t nn moe xi g a v f o tn te sr atni io lh l fh w y h ue t t ns n a o te a. s e o y fta wt ay te tp o a .h n i n oh ry e fd h T ea d g a e h u cna sme fh h l i p g so l o ti o o te nn d nMoemp r nl te wl e muh etrlk r i ot t, y ig t c b t cc a yh l e i (rp i e me to te a n rta b teo o ga h )l ns fh b n e I n e h l , c e .c gr e ta b s ah n GF a n ra sh n ai s a d Ib n es t c . te o ya h t o ay te ga h e me t h cp, p oo rn oh r rp i l n. ceWe t n lsg eto s te b th y ae s o g u g st ue h m,u te hv a r y T iwle d rh l d g a ea lr n te h irn e tea i p g f i. oh r s l nn mi A ada b c, h hste tk moe i a d r akw i i h yae r t w c , me n a v esoi te a n r i cyo h w b a e d i it lkh b n e d et t te e p g c n r lmo e t c aeB t yu r g i t l nh n yo r t.u i o a o g oa c a e f e n u tah sh i omai te d rmi s h t a ten r t n h a po s . f o ebgw l l n d a a ni w r te ff r i e- a e cmp i , ot h e ot , l np g t s h . Yu v i rhv n t frer i frh o rit s ae o i o sa h g o te so me cn po uth t a a vrsd o h m ite a n r rd ctaw s d ete t te n h b n e i . Yu o l a to r srt akh msl s o w u n w n yu ueso s te e e dt v1 .e id o o ra dn p g 8B k t y u l ig a e n n " h r a I.h y imotkll v te a e w ee m ?T e wl sle e e h p g " l i y a ia pi eo d n slscn . tN g cn yu l d g a es vr ep ni e l t g o r n i p g ia ey x e s e ei a n vmiaeI o lriyu cmp i . s k. cu u o ra a n t t d n gWh? ltea d g a esh r ti yu y We, l i p g ite s h g o r lh n n t npop c wl e a e cci yu a ,ot rset ise f rlk g o rds i s l t i n ’ svr i otn t mae ue h y o ’ev eymp r to k sr te w n l e a tayu w bi ite eteo dO h r i ,o r o r e sen h n xscn . tews yu t ea vrs g a a ns o r ta w s d d eti cmp i in moe h n at in g emo e.o h b sb t t g e o r n i n yS te et e i o i yu l d g s v a np g a muh t ni a yu iwt yu a s a e s c at t n s o d i o rd, e o d ho p ra s lt moe r eh p ail r. te 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 19
  • Pae n &cs l me t ot c s 2 . v i c w e pae 0A od r d d l s o c1 . g i, re 9A a t g t naT i a o th p o lw o rle t b y o r h k b u te e pe h a i l o u yu n ek ypo ut aw bi s o h y it rd c Wh t e se d te v i . t s?Wh t r te i eetdi Wh r d te g t a a h yn rs n e t e ? ee o h y ete i omai f m ?h in r t n r rf o o Wh nsa h gfr e se w eet a vrs, e er i o w bi s h r o d ete cn t i ao te n sh t r c w e wt a see i vi h o e ta a r d d i d,vn f d e o h A s ei tee q et n wl nw r g h s u so s i n i l te hv h g t fficIw n h lhv g l o h y ae u e r . o e ai ao f a t t p n t h l yu maealto w bi s e o p k i f e se s t oh rd ete ns ru d o r yu i te a vrsme ta n yus o wl i o : l w ee o cu p th a . h r yu o l u te d d cmp t wt oh r rn syuwl o ee o o ee i te ba d,o icmp t fr h l atni a d o ccs t t n n frlk. e o i Yu i n ao o w bi ssme o wl d l f e se,o l t t Moe vr sra g n rl n t a p t se d roe ues r e eay o h p y o p n , e l o te bg e a db t rag td fh m i r n et tree g e to c t o a a e h t osi a o muh i n p g tal k le me o k te oh r b tn wn yu h n tes u k o i o r , g h d e o g clg o a s T e wl i ln t o g p d e oa e f d. h y is y o l l mp A s ei tee u so s ih lyu k nw r g h s q et n wl e o mae n i l p a d net te ettrn p i u i c i h b ss t g o t e s ai n p y t ni . b n e a imot ff cv w e a at t nA a n r d s se et e h n e o i ai o w bi s h r yucu p th a . lt f e se w ee o o l u te d s t d isl t g h r h o e. n e cn te i t n s ei g i a n o a etip g . t l e n cr n a e o s a Yuwl n ao o w bi ssmeo te o i d l f e se,o l t t fh m bg e a db t r ag tdte oh r b t i r n et tree h n tes u g e , k o i yu a d nei teb s s rn n wn o r u i c t h et t t g g e s ai 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 20 p i isl t g h r h o e. o t e cn te i t n s nn ei g
  • 2 .r eca gn b n es 1Ty xh n ig a n r 2 .eoto d ew rs 2R srt a n t okBn e eca g ia o a n r xh n es cmmo pate n h n rcc o te i Avr h n y n po tbe a fr ui ey a d a d r a lw yo b y g nWolWi We a dno e al st o r d d e b n i l s t atw vv e a vrs g p c it rsrt a vrs g d eti saeso eoto d eti in inw bi sh tge t p sec oh r b n es e se taa re o ot ah te a n r t s . n t ok.d ew r a cmp n sh t ew r A n t ok r o a i ta s s e eIoh r od,o cu mae n geme tn te w rsyu o l k a a re n d cn et e se taw n t h s o n cw b i sh t a to ot twt a oh r e se o u lh o r a n r i n te w bi t p bi yu b n e i h t s n a vrsme twt a vrsrw ow n t rn d ete ns i d etes h a to u i h ieca g fro d i te a . xh n eo yu o g h sme n a vrsme t T e hv a ot l o w bi s d ete ns h y ae p roo f e se i . fi t fr ahmp r n d ma ctg r ( e o ec i ot t o i ae oyl a n i k a tmo i, aett,euymakt g t . uo bl r ls eb a t ee a , r i ec en )H w vrfo o to b n e eca g , k o ee i u p fr a n r xh n emae ,ysr te e se yu e xh n i b n esue h w bi s o eca g g a n r t r n Yu a sa h h i ot l fr e se tayu o cn er te p rooo w bi sh to c r fi twt a rpee tt eo yu tre a d ne i r e rsnai fro rag tu i c. h e v e ti yu cs mes ri eetdnb th b s h k o rut ra n rs i u te et n o e t e ,B n t b n e eca g cn e d o tree e e s a n r xh n e a sn yu ag td : b tsocnath a n t ok rpee tt e e it o tc te d ew rse rsnai s vt ffici a h lyu cu e o i o n lkr , cn e o aq i smen u di s a t p r b n a d i te sei i omai a o to r n g e h m p c cn r t n b u yu v f o( awl e wt yu G o lsa h a k g,t t ih l i o r o g er rn i ) h l p h e c n i ut ,o r d eti g a ,o r u g t n n s yyu a vrs g o l yu b d e a d d r in sa dt v tayre n i iu l f . r l e s s o. on T e wltk cr t maeyuap r n le h y i ae a o k o l e es azd o iDsd a tg syu a d t cv i ra a t i vna e:o cn ir tit s w yo a s a so o e As, e uu l hv a d k , c d g ff r l t y say ae me i ii l i . oh l a tn u noh ri s e r te h d h ca c t te se b f e h y a te h ne o t o d tid i omai a o tte d mo rp i eae n r t n b u h i e ga h l f o r cepoe o r Yu h u ue a n r xh n e x l yus o so l s b n e eca g r . d po l te a ge ae n mb ro v i r p r r e h g rg t u e f it s e , sowsla d vioeui i i y n ao vrs gt e d n . mo t, e tcn arq i me ta d o ot. nht i eh i l u e ns n s fr hr c e r h 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 21
  • 2 .h oe p r ae ytm 3C o s a uc s ss h e C C=csp rlk P ot e cc iA vrs g n h Itre cn e ucae i d eti o tenen ta b p r sdn in h Ite mo n o mo e p ip rlk ho g . sh a u t f n y a e cc- ru h d i tvr u ss mste scmmo b i :ai syt , moto o e h negn T amen tayu ip y n w e yu h t a sh to wl a o l h n o r l y b n e g tcce a d r g o e itro h a n r es lkd n bi s n v i t te i n soC M =csp r l (s cld ot e P ot e mi a o ae csp r l l e l seA a a vrsr o hv t mae ue h a i .s n d ete yu ae o k srte d t i ,to sn i rso sh ua dmpes n) i irl a to h w bi o tn a d h rfr se vn t te e se cne tn tee e e ts o a lk a a o d h ne fun gno n co . cc h s g o ca c o tri i a at n i n t iI e rsns o muh o p yo yu a tt pee th w c yula fro rd o r l Yu o a to a fr srtaa a d n o r o d n w n t p yo uesh tb n o yu tb so n to sn t s h C Mss m e h w ah ua d i . e P yt me T e sen eo d.h p bi e o te te h n i iscn s e u lh r n h oh r a d t T s ,f os n te u lh rb cue h yl cia ro l h p bi es ea s te’r e e v y s le v h so k te d ibeo i v i r b cuef a t mae h a v ilfr s it s ea s i s t so ,rvn e e a l s fh cmp i ’ ucsee u rg r e o te a a n sces ds gs . te cc h wl e p i T e P ss m i h y lk e ig t a .h C C yt s i l d eAs, to sn i rso s o s’ u rne l ah ua dmpes n d en g aa te o i t wd lsra td y ea s i id sh rk i y ped o a b cuet v e te i s e di state d ib atay en 00 i steh th a wl e c l se 10 t ; l ul me h a d ep nii i e u l b t en h p bi e n rso s l e q ay ew e te u lh r bi s t l sss m o lg aa te tai ib d paeyt n u rnesh t wl e i l d e y t l s y a d h a vrsr n te d etei .10 t so a etia u t f n y 00 i fr cr n mo n o mo e. me aT e ytm’ si otn a vna eo h ss s t e mo mp r td a tg fr a C A=csp rco o csp rcu i n P ot e at n rot e aq it i sioa vrsriteath th y a esy d etessh f tate cn ai i c lcmp r me ipi s o a e d re. a c R pee tte oto a p c e at n e td e rsnsh csfr sei d co rl e i a t te dFr xmpeticn ea ucae o h a .o ea l h a b : p r s, , s hT eeatma e n o te d etes v h s f s d may fh a vrsrmoe c i l g fr a acu te irt nae u so l aom,n co n rg t i , rq et f in saotw rs P a d P .o a C C n CA d i omai , d w l d n s o . n r t na o n a a d o n f o o 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 22
  • T e P ss m f os o , e d ete h CA yt a ryut a vrsr e v h i ,b cue o wl a o li h a w sen ea s yu ip y n f e d a se , l y tcce a d h ue h s efr d h lkd n te sr a p r me te i oi e d d co . e a flth s p r aen n e at n B cr uatee uc s t i e hss ms h n o b y d p c.yt w e yu u a sae eA cp te n sh t e s o b sah v yu ce th o e tah l yu etci e o r p ea vrs g o la dsh motot ff cv. d eti g a n ite scs e et e in s - iFr s nei o w n j t rn a a n s o i t c, yu a t sba d w r es na f u ea n wt f ac e tllk,P ite i t l g i e ci naccsC M sh r h o h w d i gss m fro .yt o yu eO te te h n , yu a t eu s i te n h oh r a di o w n rsl wt h f t hl smo e p sbeyu h u o to a Pe t n y os l o so l p fr C C a i , do a P ss m. r CA yte 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 23
  • Mesrme t aue n 2 . s a e a a t so l 5U e w b n l i to yc2 . s C R o aue ff ci n s 4U e T t mesr e et e es v Aw b n l i toiuu l a cp ta e a a tso l say sr th t yc s l i mesrs v i r j re o yu w bi . aue a it o n y n o r e se so s u tO le d eti ,o a d oto n cui , nn a vrs gcmp r t i ffli o s s i in e s e n Ag o ea lo sc a a a tso l o d xmpe fuh n n l i to ycrd ,Va d e sa ess tat e ea s ia i T ,n n w p p r iat cv b cuet o , r i s iG o lA a ts s o g nli . e ycd et mesrbeFwyas g ,i l i cy aua l e era od pa r l . s ya vrs g fcsd o mesr g i rso s d eti oue n aui mpes n. in n i We a a tso lcn rv e o a i ar b n l i to a poi yu wd r y yc s d e aT e eh i e a b r w d rm te oloT h tcn u w s or e f q o o h w r fV d o d t,uh s ay it u i e itr t ffic f aasc a d i v i,n u v i s r l ss q so , aa sB th f th t na id pae , o s o d.u te a ta a d s i l d d e n t c s y sucsb u c r e sso d rt n n mb r o r , o ne a ,es n uai , u e e t i oi liiatay enb te sr i rso smpyts c l se y h ues mpes n ul ; i o p g s itd e sso ,n s o . f a e v i p res na d o n se ia n te et a t mesrmakt g ucs r h b sw yo aue r i sces et en . T eeto a vr cmpe a dimi tae h s o l r ey o l n t g tk s e x hT e , d ee t tc a i rd cdte lk h na i rn mer w sn o ue : cc- ff i t h i yu w i t l r t w rwt te o a he oe n o ok i h m. l a htru hrt (T ) h icl l e b d i nho g ae C R. i s a u td y id g Ts ca vi Fr aui a o mesr g nte u e o ues h cce o te db teh n mb r f srw o lkd n h a y h i b n e a vrs g a n rd etiinn mb r o t s te a w s d pae u e f i me h d a il d s y cmp i ucs a a n sces gs ,( rso s Frea l iw hv acc-i es n) o xmpe f e ae lk mp i . i yu a ue w b o cn s a etru h ae f% i a sh t u o 10ho g rt o 2 , men tao t f0 t a a tso l n l i tot yc oi rso s evrd teb n e w s lkdompes n d lee ,h a n r a cce n i i i cek o may hc h w nt ot sT ee r,h h h r h C Ri tew i .h rf e te i e te T s h me o g , v i ryu e it s o g t somoe e et e te a vrsme ti I ta r ff cv h d ete n s t h t i i . ’ s f m cr ise o w i yu d ete r et n i s n h h o a vrs. o a t c is li e mp . 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 24
  • Yu a te cekh wmuh i d te itrse d n o ri – ite v i rta a a e o cn h n h c,o ct me i h v i sp n o yu se d h y it e h n p g , d so t d s moo d te l v yu w bi i d tl Yu a a o e w ee o o ritrcc, h te te r i h ye e o r e semme i e ? o cn l se h rd yu v i s lkw eh rh y d a t a y s so irtr o n t rm w acu te a te a d c moe sfl fr t nU i a e a a tso leun r o,o h to nr s r h y n muh rue i omai . s g w b n l i to f i e un o n ycn t n h ls o mesr te ff cvn so yu b n e cmp i sb tl cn i yu get o o l e yu aue h e et e es fo r a n ra a n,u a o a g e o a ra y p i g s vi i t t h wyu w bi w r fro rag tu i c.n g i o o o r e se ok o yu tre a d ne sh n t s e O rati ul t s p Ts ts ts et et et , , U e n d tyu a t t d ee tp rah sue iee tomasa vrs s ay aa o cn o r i rn a po ce,s d rn fr t d ete y ff ff , i wt d ee t u lh r s tayu a l r f m miae a d e s w a i i rn p bi es o h to cne n r h ff s , a o s ks n rue h t t w s rvn o ok a poe t w r. R me e e mb r • h n o c ae b n e a vrs g a a n trf m d nn yu g a w e yu r t a a n rd eti cmp i s tr e i o r o l e in g a o g • re g o cp wt te u i c iyu midue h i od,e r f w i a o d o y i h a d nen o r n :s te w rsb bi t h e r e a d l rd n b a a t t d ee tp rah s n c a o e f i o r i rn a po ce e, t rd y ff •h d s n h ud mp w rh mesg te ei so le o e te s e g a •nmae o r a n rt ga atni b t o o o f a i t yu b n eso rb t t n u d n g to a e o t r • ok ad o yu l dn p g t l d itrw ee o d se w rh r fro r n i a e oe v i s h ryu ei a g a so r • h n er ig o a vrs g p c tik b u w ayu a de c mih w e sa h frd eti sae h a o t h to ru i e g t cn in n n b i eetdn n ao te e se taa to rw e wt a s en rs ia d vi h w bi sh tr o c d d i d t e d t e o h • aue o reut mesryu rsl s 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 25
  • Wh t o ? an wFef e o ma tie o kp sipi i rh r i i ayn . el e t e ih b o ,ot ,r t o sa t t no e r l s t nt e whP ae o h reo i r d ytw wb n esak o l s d n cag fr o mo i i w . n r c. m e t t f . a n cR a o r lg Bn eS ak l a d n cTo B g ed u bo s a n rn c B g n S ako l l o soFlwu o T ie ht:t iecm/ ak ooo s n wt r t /wt ro s ct l l t p/ t. n osB cme f o Fcb o ht:w wf e o k o sak o eo aa n ae o k t / w .cb o . m/ ct l n p/ a c n os 2 b spat e i b n e a vrs g y a n rn c ile sd 5 et rci sn a n r d eti b Bn eS aksi ne c in c u d r Cet e o n e a rai C mmo s tiui -o cmmec l o ei t e r 3 U i d tts i ne v n Atb t nN no r o raN D r ai Wok . n e Sae L e s. i- v v s0 t c 2 B S P A T E I B N E A V R IN 5 ET R C I SN A N R D E T IG C S 26