Hannah Taylor conducted a focus group to get feedback on a magazine prototype. Participants felt the front cover had appealing fonts, colors, and images. They also felt the contents page layout suited the genre despite using different colors and fonts. The double page spread was seen as having a good ongoing theme, with different colored interviews arranged in a "flowing conversation" style. Most felt £2.99 was too high a price and £2.50 would be more suitable. The text was deemed easy to read against backgrounds and images. Overall, the magazine appealed to participants and they would buy it, with the classic rock images sealing the deal. Additional feedback was to add more color to pages, especially double page spreads, while keeping the

1. Hannah Taylor.
Quick summary of my focus
group.

2. From looking at the front page, what looks
good and suits the genre?
(Fonts, colours, image).
Pictures (angle of the
picture, high angle shot),
slogan (works well with
the magazine).

3. From looking at the contents page, what
looks good and suits the genre?
(fonts, colours, images).
The blue used is to focus
on the main parts. The
layout is different, but it
suits well.

4. From looking at the double page, what
looks good and suits the genre?
(fonts, colours, images).
The on-going theme is
good. The interview
uses different colours.
The design of the
columns acts like a
‘flowing conversation’.

5. Is £2.99 a suitable price for this
magazine?
£2.50 is a more suited
price.

6. Is the text on all of the pages easy to
read on the background and images?
The test against the
background is easy to
read. The font is a little
curly on the contents
page, but isn’t as
‘rocky’ and makes it
stand out.

7. Does the magazine appeal to
you, would you buy it?
Yes, the images top it off
because they look like
‘classic rock’ images.

8. Is there any other feedback you could
give me?
Try adding more colour
to the pages, mainly
the double page
spread. The
background colours
work well, but could be
more colourful.