2. THREE ARTISTS
This presentation will discuss the purpose of a music video
and associated ways of marketing an artist. To provide
examples I have chosen three artists to illustrate the points I
am making. These artists are;
Psy Taylor Swift The Wanted
3. WHAT IS THE PURPOSE
OF A MUSIC VIDEO?
The purpose of a music video is to further promote an artist/
band. The content alone is essential as it can potentially launch
an artists career globally; Psy, Gangnam style. Music videos can
be watched through multiple media outlets; e.g. internet
(YouTube, Vevo), music channels, downloads, etc. Music videos
are also used to visually project the concept and story of each
particular song to the audience. This helps the audience to
relate to the song both emotionally and aesthetically as they
become surrounded by the world that the artist has envisioned.
It also gives the audience an insight into the type of artist that
they are; e.g. genre, narrative style etc.
4. WHAT OTHER WAYS ARE ARTISTS
PROMOTED - SYNERGY
Synergy is when multiple companies come together to advantageously
promote an artist. They work together to produce a reoccurring image/
style that can be reproduced and become a trademark for the artist so
as to make it memorable and recognisable to the public.
For example Taylor Swift. Different companies worked on her music
album, the artwork, her tour poster and the merchandise. But they link
together to promote a common theme and portrayal of the artist.
5. WHAT OTHER WAYS ARE
ARTISTS PROMOTED?
Artists are also promoted through the use of:
- Social media
- Promotional artwork; e.g. posters, CD/ album covers ect.
6. - Visual media; DVD’s (movies), downloads
- Merchandise
- Magazines
WHAT OTHER WAYS ARE
ARTISTS PROMOTED?
- Tours
7. - TV appearances
- Radio air time; e.g. music and interviews
- Website
WHAT OTHER WAYS ARE
ARTISTS PROMOTED?
8. WHAT OTHER WAYS ARE
ARTISTS PROMOTED?
- Advertisements on transport; public eye
- Using the artists brand alongside advertising a
familiar product.
9. HOW WILL I BE PROMOTING AND
MARKETING MY ARTIST?
Understanding my artist will aid me in promoting and
marketing them to the intended target market. During this
process I will ensure that I emphasise the artist’s own unique
personality and style which will distinguish them from other
artists. I will need to keep in mind that all marketing
techniques will have to be distinctive, brand conscious and
planned intricately with the artist in mind. The use of synergy
will enable me to further promote across a range of mediums.
However the actual production of the music video will need
to be entertaining and memorable as it will contribute a large
part to an artists success.
