1. Esteem needs-
Maslow's theory
Purchase incentives;
makes the target
audience feel they are
getting more than
people who don’t read
the magazine and so
persuades people to
buy the magazine.
Freebies; makes the target audience feel they are
getting more than people who don’t read the
magazine and so persuades people to buy the
magazine.
The majority of magazines have barcodes
which are used to scan the magazines in
shop for barcode purposes.
Convergence lets the
audience feel involved as the
can read more online and the
cost reflects the target
audience
Manipulation
against dyer’s
solution
theory
Sub-stories; lets the reader
know what is going to be in
the magazine and that
there is a lot to read. Also if
the viewer isn’t attracted
to the main celebrity the
sub stories can be used as a
back-up to draw the reader
into the magazine.
Buzz word ‘exclusive’ makes
the target audience feel they
are getting more than people
who don’t read the magazine
and so persuades people to
buy the magazine.
Main cover story and use of
intensity; ‘tears, the bullies…’
which represents dyer’s theory
Belongingness which suggests
Maslow's theory. Often used in pop
magazine as gossip is something that
attracts many of the target audience.
Abundance; dyers theory
Sub image shows it’s
more than a cover
story and you can
actually get
something off
‘pull quote’ attracts and draws the
audience as the reader then wants to
find out what the story is about.
Masthead/title block –
distinctive and bold, also
pink which relates to the
target audience of teenage
girls. The pink also plays a
theme through out the
magazine cover which
makes it more aesthetically
pleasing and easier to relate
to as it’s easier to assume
what target audience it’s
associated with as pink is
stereo typed with females.
transparency
Sub image; as it’s
a dog it creates
humour, it also
attracts dog
lovers.
Direct address and
slogan makes the reader
feel involved.
Mid shot cover image creates a personal
relationship with the reader, her direct mode and
friendly smile makes the reader feel comfortable
with the magazine and welcomed into reading the
magazine.
