ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

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Technology Design

Google Analytics
Getting the most from it …

What can you measure about your
website?
What can you measure about your website?
Shout out some answers!

What business decisions can you
make?
It’s group work time!

Browser problems

http://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html

Is your email working?

http://cutroni.com/blog/2008/11/04/email-tracking-

What are the most important pages
on your site?

Custom variables = …?

http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how

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In today’s website feature debates, you and your team hash out priorities based on budgets, timelines, and what one of the clients mentioned in passing, ignoring the larger context of the design problem. We focus on the current list of edits—and rallying for the user is lost in the shuffle. In this session, you’ll be introduced to a framework for approaching your Drupal project’s situational analysis from many perspectives, to create success goals that resonate with everyone on your team—including your client’s wallet-bearers.Attendees should walk away with: A method for breaking complex design problems into smaller problems without losing awareness of larger project needs A skeleton for assembling more effective, yet lightweight use-cases to audit against Ammunition to debate the validity of your decisions (and win) This session is designed for web professionals of all levels and skillsets—including design, development, and content planning. It’s not required, but a writing utensil is recommended.

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To know more about web analytics and internet marketing log on to: http://www.iexpertsforum.com/smf/index.php Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts. Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.

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