Paint-by-numbers SEO<br />Minibar workshop<br />This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under...
Sweatshop SEO<br />50 directory submission $4<br />Copy:<br />100 words $1<br />1,000 PageRank 4 back links for $10<br />
Black hat SEO<br />Misleading spiders<br />Artificial<br />traffic generation<br />Automated link creation<br />Photo cred...
Experimental SEO<br />PageRank<br />sculpting<br />Manipulating URLs<br />Tweaking on-page keyword positions<br />Photo cr...
Paint-by-numbers SEO<br /><br />Essential website optimisation<br />Find valuable keywords<br />Create great content<br /...
Paint-by-numbers SEO<br />Warning<br />I will demo how Plug in SEO makes optimisation easier and faster,<br />but I’ll alw...
2. Find valuable keywords<br />Photo credit: www.flickr.com/photos/cambodia4kidsorg<br />
Valuable keywords<br />target list<br />prospects<br />2. Find valuable keywords<br />Method<br />Measure<br /> Check <br />
haggis<br />buy<br />order<br />delivery<br />sheep’s pluck<br />Scottish sausage<br />Scots pudding<br />recipes<br />his...
Checking <br />traditional Scots pudding recipes<br />https://adwords.google.com/select/KeywordToolExternal<br />
Checking <br /><br />search volume<br />too small<br />traditional Scots pudding recipes<br />https://adwords.google.com/...
Checking <br /><br />search volume<br />too small<br />traditional Scots pudding recipes<br />https://adwords.google.com/...
Checking <br />scottish black pudding<br />How many conversions?<br />
Checking <br />scottish black pudding<br />How many conversions?<br />multiply by<br />divide by<br />divide by<br />480<b...
Checking <br />scottish black pudding<br /><br />58 conversions<br />
Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br /><br />
Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br />Can you be relevant<br /><br /...
Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br />Can you be relevant<br />Can yo...
Target keyword list<br /><br />scottish black pudding<br />Repeat<br />For other word combos<br />
Target keyword list<br /><br />scottish black pudding<br />Repeat<br />For other word combos<br />What do I do with them?...
3. Create great content<br />Photo credit: www.flickr.com/photos/9541469@N05<br />
Great content<br />Single topic<br />Ideas<br />Target keyword list<br />3. Create great content<br />Method<br />Search<b...
http://siteexplorer.search.yahoo.com<br />
http://siteexplorer.search.yahoo.com<br />
http://siteexplorer.search.yahoo.com<br />
http://siteexplorer.search.yahoo.com<br />
Repeat<br />Also available<br />Majestic SEO (majesticseo.com)<br />pay-per-competitor<br />http://siteexplorer.search.yah...
or <br />http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://my.pluginseo.com<br />
http://ubervu.com<br />
http://ubervu.com<br />
Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<...
Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<...
Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<...
Great content<br />Healthy, kid-friendly<br />black sausage burgers blind taste test<br /><br />Single topic<br />Use phr...
Great content<br />Healthy, kid-friendly<br />black sausage burgers blind taste test<br /><br />Great. Now get me visitor...
4. Build links<br />Photo credit: www.flickr.com/photos/sarniebill<br />
£ £ £ £ £ £ £<br />Interested influencers<br />Target keyword list<br />Great content<br />4. Build links<br />Method<br /...
Video<br />#1: YouTube<br />Photos<br />#1: Flickr<br />Presentations<br />#1: SlideShare<br />Documents<br />#1: Scribd<b...
Find interested influencers<br />
Find interested influencers<br />
Find interested influencers<br />
Find interested influencers<br />Plug in SEO takes all of your keywords and locates relevant and quality influencers in<br...
Find interested influencers<br />http://my.pluginseo.com<br />
More at www.pluginseo.com/paint-by-numbers-seo<br />
£?<br />Relevant links<br />Great content<br />Valuable keywords<br />
5. Make SEO pay out<br />Photo credit: www.andrewdunnphoto.com<br />
Measure<br />Build links<br />Create great content<br />Research a keyword list<br />Some content<br />Fix critical websit...
http://www.google.com/analytics/<br />
http://www.google.com/analytics/<br />
scottish black pudding<br />black pudding<br />black scottish puddings<br />order black puddings<br />scottish pudding del...
Google Analytics Advanced Segments<br />
Google Analytics Advanced Segments<br />
Google Analytics Advanced Segments<br />
Google Analytics Advanced Segments<br />
Google Analytics Advanced Segments<br />
Paint-by-numbers SEO<br />Essential website optimisation<br />Find valuable keywords<br />Create great content<br />Build ...
http://www.pluginseo.com/paint-by-numbers-seo<br />
Download the slides...<br />http://www.pluginseo.com/minibar<br />minibarmarch<br />Password<br />
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Minibar Workshop March 2010

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This presentation covers web analytics and specifically keyword analytics and how increase conversions. Its by Daniel Sim, founder of Plugin SEOhttp://my.pluginseo.com/
This part of workshop series by MiniBar
http://www.openbusiness.cc/minibarworkshops/

Published in: Technology, Self Improvement
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Minibar Workshop March 2010

  1. 1. Paint-by-numbers SEO<br />Minibar workshop<br />This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License<br />
  2. 2. Sweatshop SEO<br />50 directory submission $4<br />Copy:<br />100 words $1<br />1,000 PageRank 4 back links for $10<br />
  3. 3. Black hat SEO<br />Misleading spiders<br />Artificial<br />traffic generation<br />Automated link creation<br />Photo credit: http://muppet.wikia.com<br />
  4. 4. Experimental SEO<br />PageRank<br />sculpting<br />Manipulating URLs<br />Tweaking on-page keyword positions<br />Photo credit: http://www.sgvtribune.com,<br />http://www.negative-g.com<br />
  5. 5. Paint-by-numbers SEO<br /><br />Essential website optimisation<br />Find valuable keywords<br />Create great content<br />Build links<br />Making SEO pay out <br />
  6. 6. Paint-by-numbers SEO<br />Warning<br />I will demo how Plug in SEO makes optimisation easier and faster,<br />but I’ll always show you an alternative way<br />
  7. 7. 2. Find valuable keywords<br />Photo credit: www.flickr.com/photos/cambodia4kidsorg<br />
  8. 8. Valuable keywords<br />target list<br />prospects<br />2. Find valuable keywords<br />Method<br />Measure<br /> Check <br />
  9. 9. haggis<br />buy<br />order<br />delivery<br />sheep’s pluck<br />Scottish sausage<br />Scots pudding<br />recipes<br />history of<br />traditions<br />organic<br />long life<br />vegetarian<br />sexy<br />comfort food<br />fear of<br />US<br />Highland<br />international<br />fresh<br />traditional<br />mealy<br />Burn’s night<br />céilidh<br />valentines<br />= traditional Scots pudding recipes <br />+<br />+<br />
  10. 10. Checking <br />traditional Scots pudding recipes<br />https://adwords.google.com/select/KeywordToolExternal<br />
  11. 11. Checking <br /><br />search volume<br />too small<br />traditional Scots pudding recipes<br />https://adwords.google.com/select/KeywordToolExternal<br />
  12. 12. Checking <br /><br />search volume<br />too small<br />traditional Scots pudding recipes<br />https://adwords.google.com/select/KeywordToolExternal<br />
  13. 13. Checking <br />scottish black pudding<br />How many conversions?<br />
  14. 14. Checking <br />scottish black pudding<br />How many conversions?<br />multiply by<br />divide by<br />divide by<br />480<br />12<br />20%<br />5%<br />= 58 conversions<br />monthly search volume<br />month value period<br />click through<br />your conversion rate<br />
  15. 15. Checking <br />scottish black pudding<br /><br />58 conversions<br />
  16. 16. Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br /><br />
  17. 17. Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br />Can you be relevant<br /><br /><br />
  18. 18. Checking <br />scottish black pudding<br /><br />58 conversions<br />Low competition<br />Can you be relevant<br />Can you convert <br /><br /><br />?<br />
  19. 19. Target keyword list<br /><br />scottish black pudding<br />Repeat<br />For other word combos<br />
  20. 20. Target keyword list<br /><br />scottish black pudding<br />Repeat<br />For other word combos<br />What do I do with them?<br />
  21. 21. 3. Create great content<br />Photo credit: www.flickr.com/photos/9541469@N05<br />
  22. 22. Great content<br />Single topic<br />Ideas<br />Target keyword list<br />3. Create great content<br />Method<br />Search<br />What’s hot in the social web?<br />Brainstorm topics<br />What’s working for competitors?<br />entertain<br />excite<br />amuse<br />educate<br />inspire<br />anger<br />aid<br />
  23. 23. http://siteexplorer.search.yahoo.com<br />
  24. 24. http://siteexplorer.search.yahoo.com<br />
  25. 25. http://siteexplorer.search.yahoo.com<br />
  26. 26. http://siteexplorer.search.yahoo.com<br />
  27. 27. Repeat<br />Also available<br />Majestic SEO (majesticseo.com)<br />pay-per-competitor<br />http://siteexplorer.search.yahoo.com<br />
  28. 28. or <br />http://my.pluginseo.com<br />
  29. 29. http://my.pluginseo.com<br />
  30. 30. http://my.pluginseo.com<br />
  31. 31. http://my.pluginseo.com<br />
  32. 32. http://my.pluginseo.com<br />
  33. 33. http://my.pluginseo.com<br />
  34. 34. http://my.pluginseo.com<br />
  35. 35. http://ubervu.com<br />
  36. 36. http://ubervu.com<br />
  37. 37. Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<br />Healthy<br />kid-friendly black sausage burgers<br />Idea<br />Recipe<br />educate<br />aid<br />
  38. 38. Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<br />Healthy<br />kid-friendly black sausage burgers<br />Idea<br />amuse<br />Recipe<br />Photograph kids trying black sausage vs. the burger<br />educate<br />aid<br />
  39. 39. Great content<br />Idea<br />Special diet haggis<br />Kids don’t like haggis<br />Unusual recipes<br />Our idea<br />Idea<br />Healthy<br />kid-friendly black sausage burgers<br />Idea<br />entertain<br />amuse<br />Recipe<br />Photograph kids trying black sausage vs. the burger<br />educate<br />aid<br />Go to the town centre and film a blind taste test<br />
  40. 40. Great content<br />Healthy, kid-friendly<br />black sausage burgers blind taste test<br /><br />Single topic<br />Use phrase variations from your keyword list <br />Include phrase in page heading and title<br />Mix-up media: images, video, audio, docs<br />ALT and TITLE tags to describe media<br />Write naturally, don’t keyword stuff <br />
  41. 41. Great content<br />Healthy, kid-friendly<br />black sausage burgers blind taste test<br /><br />Great. Now get me visitors<br />
  42. 42. 4. Build links<br />Photo credit: www.flickr.com/photos/sarniebill<br />
  43. 43. £ £ £ £ £ £ £<br />Interested influencers<br />Target keyword list<br />Great content<br />4. Build links<br />Method<br />DIY links<br />Social media, video sharing etc.<br />Search<br />Earn links<br />Blogs, news, Wikipedia etc.<br />Optional<br />Swap links<br />Complimentary businesses<br />Buy<br />links<br />
  44. 44. Video<br />#1: YouTube<br />Photos<br />#1: Flickr<br />Presentations<br />#1: SlideShare<br />Documents<br />#1: Scribd<br />Social Media<br />#1: Twitter<br />Link discovery<br />#1: StumbleUpon<br />Audio<br />#1: iTunes Store<br />Q&A<br />#1: Answers.com<br />DIY links<br />Upload a taster to these sites<br />Link back to your domain<br />
  45. 45. Find interested influencers<br />
  46. 46. Find interested influencers<br />
  47. 47. Find interested influencers<br />
  48. 48. Find interested influencers<br />Plug in SEO takes all of your keywords and locates relevant and quality influencers in<br />Link Suggestions<br />http://my.pluginseo.com<br />
  49. 49. Find interested influencers<br />http://my.pluginseo.com<br />
  50. 50. More at www.pluginseo.com/paint-by-numbers-seo<br />
  51. 51. £?<br />Relevant links<br />Great content<br />Valuable keywords<br />
  52. 52. 5. Make SEO pay out<br />Photo credit: www.andrewdunnphoto.com<br />
  53. 53. Measure<br />Build links<br />Create great content<br />Research a keyword list<br />Some content<br />Fix critical website issues<br />5. Make SEO pay out<br />Method<br />
  54. 54.
  55. 55. http://www.google.com/analytics/<br />
  56. 56. http://www.google.com/analytics/<br />
  57. 57. scottish black pudding<br />black pudding<br />black scottish puddings<br />order black puddings<br />scottish pudding delivery alabama<br />whats a blank pudding<br />scots black sausage<br />SEO for<br />black pudding<br />
  58. 58. Google Analytics Advanced Segments<br />
  59. 59. Google Analytics Advanced Segments<br />
  60. 60. Google Analytics Advanced Segments<br />
  61. 61. Google Analytics Advanced Segments<br />
  62. 62. Google Analytics Advanced Segments<br />
  63. 63. Paint-by-numbers SEO<br />Essential website optimisation<br />Find valuable keywords<br />Create great content<br />Build links<br />Making SEO pay out <br /><br /><br /><br /><br /><br />This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License<br />
  64. 64. http://www.pluginseo.com/paint-by-numbers-seo<br />
  65. 65. Download the slides...<br />http://www.pluginseo.com/minibar<br />minibarmarch<br />Password<br />

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