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Cannamplify Minibarlabs accelerator v1.0

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Jeff Jones from Cannamplify talking about how to build a brand and achieve distribution success in the emerging CBD market

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Cannamplify Minibarlabs accelerator v1.0

  1. 1. CBD Accelerator: Distributing CBD CANNAMPLIFY
  2. 2. Disclaimer My statements and references have not been evaluated by the FDA, EFSA, FSA, FSAS, FSAW, NIFSA, IEFSA, MHRA, VMD, 
 nor any of the 326 UK Trading Standards Teams. Do not listen to me if pregnant or lactating. Keep me out of reach of children. I should not be used as a substitute for a varied diet and healthy balanced lifestyle. Seek medical advice before acting on my advice.
  3. 3. jeff jones
  4. 4. Introducing CANNAMPLIFY We’re on a mission to launch and amplify great brands into the European wellness and recreational cannabis market. 
  5. 5. Our CBD Savvy Network • Import, Export & 3 Party Logistics • Regulatory, Legal & Government Affairs • Sourcing & Production • Marketing & PR • Distribution • Brand Activation: in-store events, pop ups, exhibitions. • Data Driven Tech Stack
  6. 6. Cannabis Lighthouse • Regulatory vacuum • Set and maintain high standards • Not for profit • Independent • Transparent • Trusted “Lighthouse” mark • Industry integrity • Work in progress • www.cannabislighthouse.com
  7. 7. CBD Europe Is Lighting Up UK Snap Shot: 52M adult population 500K regular CBD consumers £200M 42% of UK adults “know” what CBD is 13% have tried CBD, 33% intend to try it 48% think its not psychoactive, 36% do… CBD search term has grown 5 fold There are 1,827 health food stores in the UK
  8. 8. WHAT IS CBD?
  9. 9. WHAT IS CBD? CANNABIDIOL PHYTOCANNBIDIOL CANNABIS MEDICINE CURE WELLNESS PLACEBO SNAKE OIL LIFESTYLE DRINKS EDIBLES VAPES
  10. 10. WHAT IS A BRAND?
  11. 11. A BRAND Purpose and role in culture Acts on an insight Great Product Recognisable Consistent Passion & overcommitment Walk the Talk © Guy Escolmbe
  12. 12. WHERE COULD YOU DISTRIBUTE IT?
  13. 13. DISTRIBUTION CHANNELS ECOMMERCE DIRECT ECOMMERCE INDIRECT BRICKS AND MORTAR WELLNESS YOGA - GYMS LIFESTYLE (SELFRIDGES, URBAN OUTFITTERS) CLINICS PHYSIO BARS RESTAURANTS HOTELS PET STORES VETERINARY SURGERIES
  14. 14. SELL IN
  15. 15. 17
  16. 16. SALESVELOCITY PHYSICAL AVAILABILITY MENTAL AVAILABILITY VENDOR EDUCATION MYSTERY SHOPPING IN STORE DAYS IN STORE MATERIALS MARKETING REPEAT REPEAT REPEAT
  17. 17. DISCUSSION Cannamplify Cannabis Lighthouse Europe is lighting up What is CBD Power of brands Distribution Channels Sell in to SalesVelocity Please build an industry with integrity
  18. 18. Let’s Chat Jeff +44 7740 422069 jeff@cannamplify.com Shaan +44 7872 538 870 shaan@cannamplify.com

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