The on-going convergence ofinteractive gambling and social             gaming       Digital Spark conference             (...
The R-word… is for Regulation                             2
Where do you draw the line?Social games     Social games    Social casino with casino      with casino    games mixed  con...
GERALD TANCo-founder, COO (Head of Product)PlumbeeIndependent Consultant 2011Strategic Advisor Hooplo 2011Senior Product M...
What is… Plumbee? IndependentLondon based   in the social      with virtual  VC backed    casino genre       currencies   ...
Video Slots on Facebook                               Level andVirtual currencies                         Medals          ...
What do we believe in?• Quality product• Social setting• Recognised (but free)  IP• NOT FOR KIDS!• Entertainment          ...
What is entertainment?                   8
(Subtle) Differences• FREE to play• NO cash out, no real  world rewards• More generous RTP• Spenders and non-  spenders ge...
What is the business model?• FTP + microtransactions• User values the game themselves• Most users don’t spend moneyPrice  ...
The R-word… is for Responsibility                                11
Gerald Tangerald@plumbee.comtwitter.com/tan_gerald                         12
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The On-going Convergence of Interactive Gambling and Social Gaming

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  1. 1. The on-going convergence ofinteractive gambling and social gaming Digital Spark conference (2012-Sep-06) Gerald Tan Co-Founder, COO (Head of Product)
  2. 2. The R-word… is for Regulation 2
  3. 3. Where do you draw the line?Social games Social games Social casino with casino with casino games mixed content mechanics with skill Non-casino Users can games but Virtual purchase in- addictive currencies game games currencies Real worldprizes or cash Entertainment Etc… out 3
  4. 4. GERALD TANCo-founder, COO (Head of Product)PlumbeeIndependent Consultant 2011Strategic Advisor Hooplo 2011Senior Product Manager / Producer Playfish (EA) 2009-2011Finance and Business Manager Pogo.com and EA OnlinePublishing (EA) 2007-2009Financial Reporting and Control Manager EMI Group PLC2004 - 2007ICAEW Qualified Chartered Accountant2002gerald@plumbee.co.ukTwitter: @tan_gerald
  5. 5. What is… Plumbee? IndependentLondon based in the social with virtual VC backed casino genre currencies startup 5
  6. 6. Video Slots on Facebook Level andVirtual currencies Medals XP Free Coins Gifting Friends 6
  7. 7. What do we believe in?• Quality product• Social setting• Recognised (but free) IP• NOT FOR KIDS!• Entertainment 7
  8. 8. What is entertainment? 8
  9. 9. (Subtle) Differences• FREE to play• NO cash out, no real world rewards• More generous RTP• Spenders and non- spenders get the same odds• FREE coins daily• Send FREE coins to friends• Social currency rewards 9
  10. 10. What is the business model?• FTP + microtransactions• User values the game themselves• Most users don’t spend moneyPrice Paying Non-paying consumers consumers 1% - 5% 95%+ No of users
  11. 11. The R-word… is for Responsibility 11
  12. 12. Gerald Tangerald@plumbee.comtwitter.com/tan_gerald 12

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