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cieCap Intro Pitch Presentation


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Presents the initial problem and solution strategy or cieCap, a social gaming platform. Also introduces our projected business model and competitive advantages.

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cieCap Intro Pitch Presentation

  1. 1. Create. Share. Play. Benjamin Gurga | Mark RutledgeAll contents of this presentation are the property of cieTech Labs, Inc. and can not be reproduced or published without the consent of the company
  2. 2. 2Contents• The Problem• cieCap and our Solution• The Target Market• cieCap’s Competitors• Business Model Summary• Our Founding Team
  3. 3. 3What is cieCap? Asocial gaming network that allows users to create original gaming and marketing content, interact with their social networks and engage businesses and brands cieCap provides interactivity and brand exposure while rewarding customers with a virtual currency for being loyal and having fun at the same time.
  4. 4. 4The Problem➤Social networking fatigue has led web and mobile users to find sites driven by interests and experiences➤Gaming is never really social and usually involves physically isolated players➤No platform exists for users to create and share custom and original social gaming content➤Brands interested in social marketing do not have a dynamic platform to engage directly with consumers
  5. 5. 5Our Target Market 2 Billion+ 170M 15M Smartphone Users Social Gaming and cieCap Users (Worldwide) Tumblr Users (Players and Creators) Total Addressable Market Serviceable Available Market Our Market Share
  6. 6. 6The SolutionA website and mobile application where users can: Create Share & Play Earn Rewards Games Games & Money for friends to play and for fun, to promote events and from top brands and businessesbrands to use for marketing celebrate milestones
  7. 7. 7 Our Competition User Generated ContentMobile/ Real-WorldOnline Play Play Developer Generated Content
  8. 8. 8Our Business ModelcieCap charges game creators a one time fee and earnsrevenue through brand sponsorship fees 5M 4M $ 170 McieCap Game Brand cieCap Creators Sponsors Revenue $10 Account Fee $30 Avg. Marketing Fee 2012-2016
  9. 9. 9Our Founding Team Mark Rutledge Ben Gurga Chief Hustler Chief Hacker• M.S. from Carnegie Mellon • M.S. from Carnegie Mellon University University• Former Management Consultant • Released first software when he with Deloitte and Booz Allen was in the 7th grade Hamilton