Indian Film Industry: Potential in the Next Hundred Years

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Indian Film Industry: Potential in the
Next Hundred Years

2. Indian Film Industry: Potential for the Next Hundred Years
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© Gyan Research and Analytics Pvt. Ltd., 2013
Synopsis
Owing to changing consumer preferences, evolving media-delivery platforms, new business models,
favourable regulations and increased competition due to a proliferation of global players, the Indian
media and entertainment (M&E) market has matured immensely over the last decade. The
increasing media penetration and consumption in Tier II and Tier III cities is creating more
opportunities for the industry. With greater access to media and easy availability of digital devices,
the industry is shifting its marketing and delivery platforms to cater to focused segments.
India’s M&E industry is expected to reach INR XXX billion by 2017, growing from INR XXX billion in
2012. The main constituents of the M&E industry are TV, print and films. The television sector
occupies the highest share with XX percent, followed by print (XX percent) and films (XX percent).
This digitization process may take longer than anticipated but once in place, it will change the face of
Indian media. All the stakeholders along its value chain will benefit from it.
Recovering from a two-year lull, the Indian film industry posted a strong year-on-year growth of XX
percent in 2012. Improved content, coupled with the growth of multiplexes, enabled producers to
amass huge profits. Within the film industry, domestic theatrical contributed around XX percent of
the revenue, while overseas theatrical accounted for a meager XX percent. This implies an
opportunity for the industry to exploit the overseas market with better marketing strategies.
Despite piracy, the Indian music industry rose against all odds in 2012. The industry saw a greater tilt
towards digital music sales, which overshadowed physical music sales in the last two years.
Furthermore, regional music is acquiring a large part of the Indian as well as the overseas markets.
However, with the global economy slowing down, India too has felt the singe. The growth rate for
India was projected at about XX percent for the next five years. Nevertheless, the real GDP growth
rate was around XX percent in 2012. But even then projection for the consumption of media is
looking strong.

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Table of Contents
1. Overview
2. Indian Media and Entertainment Industry Segmentation
3. Indian Film Industry
3.1 Market Size
3.2 Market Segmentation
3.3 Growth Opportunities
4. Indian Music Industry
5. Issues and Challenges
6. Foreign Direct Investment
7. Regulations, Policies and Tax Structure
8. Outlook

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© Gyan Research and Analytics Pvt. Ltd., 2013
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