The Indian advertising industry has grown at 11% annually from 2011-2016, reaching INR 510 billion in 2016. It is projected to be the fastest growing market in Asia after China, reaching INR 997 billion by 2022. This growth can be attributed to factors like increasing smartphone and internet penetration, a growing population, and government regulations that facilitate digital advertising. Television and print currently dominate the advertising market share in India.

1. THE STATUS OF INDIAN
ADVERTISING INDUSTRY
J. JANARDHAN

2. ADVT. INDUSTRY GROWTH
• The growth of the advt. industry is highly dependent
• Developing economy provides numerous opportunities to
advertisers
• Provides advt. services in all the corners only through media
expansion
• The economic growth has also led to an increase in the spending
power & creating brand conscious consumers

3. ADVT. INDUSTRY GROWTH
• As a result, the companies are focusing on creating a strong
brand-image by advertising
• IMARC Group’s “IAMR&F: 2017-2022” finds that the market
registered 11% growth during 2011-16
• It share has reached INR 510 billion in 2016
• By 2022, the Indian advertising market is projected to be the
fastest-growing market in Asia, after China

4. ADVT. INDUSTRY GROWTH
• This growth can be credited to a number of favorable factors.
• The rapid penetration of smart phones and internet in the country
• It facilitates the use of digital advertising
• Increasing population and favorable government regulations are
some of the other growth driving factors.
• According to the IAMRF-2017-22 report, the market is further
expected to reach a value of INR 997 Billion by 2022.

5. ADVT. INDUSTRY GROWTH
• The report has analysed the market on the basis of segments
• It covered television, print, radio, internet/online, mobile and
outdoor.
• Among these, TV & Print advertising dominating the market
share
• JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB-
Ulka Advertising Ltd., Rediffusion - DY&R, and McCann
Erickson India.

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14. THANK YOU