The 7 Sins of E-Mail Marketing

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Gwen Kloppers

The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja http://www.mybizperforms.com

Business Technology

The 7 Sins of Email
Marketing
by Bettina Horvath
aka The Digital Marketing Ninja

Why e-mail?
Cost-effective
Intimate, deepen relationship

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

E-mail

Why e-mail?
Cost-effective
Intimate, deepen relationship Social Media

Converse to convert

E-mail

2 Sending unsolicited mail

= not asked for

Do not

Buy e-mail addresses of any kind

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list

Do not

Buy e-mail addresses of any kind
Add e-mails from business cards onto your list
Add e-mails from networking meetings onto your list
Add anyone UNASKED to your list

Most important parts

Subject
First paragraph

Reaching the goal

Links
Call to actions

Reaching the goal

Links
Call to actions
Conversion points

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