Christmas trees and social media


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Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.

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Christmas trees and social media

  1. 1. Christmas Trees & Social Media
  2. 2. Relationship Marketing (70's-80's) Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.
  3. 3. Traditional Marketing vs. Relationship Marketing <ul><li>Broadcast Message
  4. 4. Company Driven
  5. 5. Advertisements
  6. 6. Scheduled
  7. 7. Distant
  8. 8. Contact Lists
  9. 9. Control
  10. 10. Talk </li></ul><ul><li>Engage Target Consumers
  11. 11. Consumer Driven
  12. 12. Conversations
  13. 13. Real Time
  14. 14. Personal
  15. 15. Relationships
  16. 16. Surrender
  17. 17. Listen </li></ul>
  18. 18. Relationship Marketing Then
  19. 19. Relationship Marketing Now
  20. 20. What are Social Media? <ul><li>Blogging
  21. 21. Twitter
  22. 22. Photo Sharing
  23. 23. Video Sharing
  24. 24. Forums
  25. 25. Podcasts </li></ul><ul><li>Social Networks
  26. 26. Chat Rooms
  27. 27. Wikis
  28. 28. Mobile Apps
  29. 29. Virtual Worlds
  30. 30. Word of Mouth </li></ul>
  31. 34. The Flow of Social Media
  32. 35. Social Media Marketing Essentials <ul><li>Passion
  33. 36. Sense of Humor
  34. 37. A Love of People
  35. 38. Creation of a Community
  36. 39. A Personal Touch </li></ul>
  37. 40. Listen
  38. 41. Listen Facebook
  39. 42. Entertain
  40. 43. Entertain Customer Service
  41. 44. Customer Service
  42. 46. Harness Influence <ul><li>Other businesses/employers
  43. 47. Celebrities or well known figures
  44. 48. People with large personal followings
  45. 49. Bloggers
  46. 50. MOMS! </li></ul>
  47. 51. Harness Influence: Moms!
  48. 52. What is a Blog? a blog is a type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. ~Darren Rowse,
  49. 53. Why Blog? Three Little Letters: S.E.O Search Engine Optimization <ul><li>“ Google loves changing content” @shecodes
  50. 54. Use targeted keywords on a regular basis
  51. 55. Build incoming and outgoing links </li></ul>
  52. 56. The Power of a Blog “Although we’ll still go to a local farm for the experience, we did already get our our tree* yesterday and are putting it up today, spending time thinking about what meaningful traditions we want to initiate in our family to make Christmas different. Starting with what ornaments we will use, we long this year to make Christmas not about the same old glitz and excess and we are sometimes tempted to make it about. *If you get your tree from Cartner’s tree farm in North Carolina, too (Yes, they deliver!), they will give The Liz Logelin Foundation 10% of the sale. (And no, we didn’t get paid to advertise about their farm and aren’t getting a cut of the proceeds. We just believe in their business, love our tree from them and are thrilled that they’re willing to donate to a foundation that means a lot to us, too.) Just mention MckMama when ordering or visiting their farm in person! They also sell wreaths!”
  53. 57. Harness Influence Bloggers/Vloggers