As Q3 rounds the corner, marketing planning and ROI are top on the agenda. Investing in search engine marketing goes hand-in-hand with defining your specific online goals. Whether you are aiming to increase quality page visits and overall exposure, or improve conversions, it is important to articulate these exact goals in terms of the search marketing initiatives you are ready to employ. Download our webinar presentation slides which include tailored advice for quarterly evaluation and preparation.

1. Make Q3 a Picnic with Fresh Search Strategy
Prepare and Initiate Site Re-Optimization Techniques for Better Business
Dial In: (484) 589-1011
Access Code: 347-461-183
@webmarketing123
@TravisLowSEO
@bradleywjoe
#wm123

2. Webinar Agenda
Bring the right visitors to your site
1 Carefully evaluate and select your keywords
Improve your website conversions
2 Drive visitors to interact and follow your conversion path!
Join the conversation in social media
3 Extend your brand into social media by creating different campaign types
Secure a monthly planning process
4 Take time at the month’s end to evaluate, tweak, and initiate new goals
#wm123

3. Webinar Agenda
Bring the right visitors to your site
1 Carefully evaluate and select your keywords
Improve your website conversions
2 Drive visitors to interact and follow your conversion path!
Join the conversation in social media
3 Extend your brand into social media by creating different campaign types
Secure a monthly planning process
4 Take time at the month’s end to evaluate, tweak, and initiate new goals
#wm123

4. 1 Bring the right visitors to your site
Take steps to make sure you have selected the best, most optimal
keywords for your site
• Utilize keyword expansion tools
o Google Keyword External Tool
 https://adwords.google.com/select/KeywordToolExternal
• Dig into competitive analysis
• Incorporate customer terminology
#wm123

5. 1 Bring the right visitors to your site
Leverage keywords to balance the strength of each webpage
• Engrain your keywords into specific pages
o Spread out your keywords so that a few are optimized to each page
• Don’t forget to optimize your URLs with keywords
Keyword Targeted URL
Solar Power Systems
Solar Electric Power http://www.solarpowercompany.com
Solar Power Products
Solar Power Mini Panels
Solar Power Revolving Panels http://www.solarpowercompany.com/panels
Shelter Covering Solar Panels
• Which keyword fits best to which page?
• What product do I want to sell the most of?
• What do I want my customer to do?
#wm123

6. 1 Bring the right visitors to your site
Analyze and interpret your data to form further hypotheses and tests
• Keep your sales cycle in mind, including possible seasonality factors
• Determine relevant keywords to your site
• Go after attainable keywords that are being searched
• Know your audience and when they are likely to visit your site
#wm123

7. Webinar Agenda
Bring the right visitors to your site
1 Carefully evaluate and select your keywords
Improve your website conversions
2 Drive visitors to interact and follow your conversion path!
Join the conversation in social media
3 Extend your brand into social media by creating different campaign types
Secure a monthly planning process
4 Take time at the month’s end to evaluate, tweak, and initiate new goals
#wm123

8. 2 Improve your website conversions
Optimize site content with naturally written keyword scattering
• Incorporate keywords in natural writing If you don’t write
about it, you’re not
• Optimize ~2 keywords per page going to rank for it.
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9. 2 Improve your website conversions
Enhance website user interface as a way to drive conversion activity
• Evaluate visual priority on each page
• Capture your visitor’s eye path
• Simplify and direct the site navigation
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10. 2 Improve your website conversions
Exemplify your Call-to-Action for high impact
• Banner ads • Webpage ads
• Buttons
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11. Webinar Agenda
Bring the right visitors to your site
1 Carefully evaluate and select your keywords
Improve your website conversions
2 Drive visitors to interact and follow your conversion path!
Join the conversation in social media
3 Extend your brand into social media by creating different campaign types
Secure a monthly planning process
4 Take time at the month’s end to evaluate, tweak, and initiate new goals
#wm123

12. 3 Join the conversation in social media
Create a variety of campaigns, test target demographic behavior
• Digital Coupons/Group Deals
o Everyone loves coupons, especially if a game element is included
o New spin on an old marketing tool that proves its effectiveness
• User Generated Contests (UGC)
o People like to win!
o Will increase fan count
o Will increase connections as fans share with other fans
• Sweepstakes & Giveaways
o Engage your fans–helps to increase your lead marketing email lists (can
capture email and date of birth)
• Viral campaigns
o Spread the word
Social networking continued to gain momentum throughout 2010,
with 9 out of every 10 U.S. Internet users now visiting a social
networking site each month.
- Comscore, February 2011
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13. 3 Join the conversation in social media
Build a following and community around your brand
• Increase brand awareness, conduct research
• Build loyalty and trust around product/service
• Initiate campaigns on an easy-to-use platform
• Reach a global audience
It is clear that social
networking has
become an integral
part of the fabric of the
Internet and one that
is increasingly
becoming integrated
into the experience of
so many different
activities online…
Social networking
accounts for 14.4
percent of Americans’
online time.
- Comscore, February
2011
#wm123

14. 3 Join the conversation in social media
Engage in various campaigns to see what works best for your brand
and conversion goals
• Social media leads
• Engagement duration
• Bounce rate
• Membership increase
• Brand mentions
• Conversions
• Loyalty
• Virality
• Blog interaction
#wm123

15. 3 Join the conversation in social media
Connect Social Media Marketing strategy with your SEO strategy
• SMO (Social Media Optimization) boosts sales and conversions
• Social content serves as an outside linking source to your website
• Improves website traffic through increased exposure to your target
demographic and interaction with your promotions/offerings
#wm123

16. Webinar Agenda
Bring the right visitors to your site
1 Carefully evaluate and select your keywords
Improve your website conversions
2 Drive visitors to interact and follow your conversion path!
Join the conversation in social media
3 Extend your brand into social media by creating different campaign types
Secure a monthly planning process
4 Take time at the month’s end to evaluate, tweak, and initiate new goals
#wm123

17. 4 Secure a monthly planning process
Start the re-optimizing process with benchmarking set in place
• Measure the performance levels of your current
SEO campaigns in Google Analytics
• Measure PPC campaigns in Google Adwords
o Ensure your Adwords and Analytics accounts
are synced for accurate data gathering
• Utilize social media tracking tools like Radian6
• Focus on core messaging
o What are people saying about your brand?
o What is the % new vs. returning visitors on your site?
o What are the referring sites?
#wm123

18. 4 Secure a monthly planning process
Tweak your site content and optimize long-tail keywords
• What are the key terms
searchers are using?
• How can you compete better
on less broad, more unique
terms?
• Utilize free tools to pinpoint
your areas of highest success
potential
• High competition on broad
terms
#wm123

19. 4 Secure a monthly planning process
Track your ROI for your campaigns: SEO, PPC, SMM
• Social Media
o Custom iFrames attract membership growth
o Call-to-action buttons are measureable
• Search
o What shows up on your site is strongly linked to
what people are saying in the social media space
• Web analytics
o Paid ads, organic search, and social media
presence are all intertwined
o Top notch optimization depends upon the
coordination of all 3
#wm123

20. 4 Secure a monthly planning process
Keep an eye on your competition
• Check your rankings against your competitors
• Tools such as Compete.com allow you to compare:
o Unique visitors
o Page views
o Daily Reach and Daily Attention
#wm123

21. 4 Key Takeaways
Try out new tactics at the start of the quarter. Test out your
hypotheses from your benchmark and see how you can do better.
• Evaluate the strengths and weaknesses in each of your current
search marketing campaigns
• Identify what is working well and what isn’t
• Get involved in social media to spread your brand across networks
• Take advantage of new avenues to test the field and move forward
with new information
#wm123

22. Thank You!

23. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your site
Please contact:
seo@webmarketing123.com
#wm123