1. The Do’s and Don’t of Organic Lead Generation
Strategies for staying one step ahead of the competition
Dial In: (773) 945-1010
Access Code: 247-119-628
@webmarketing123
@bradleywjoe
#wm123
2. Housekeeping Items
Are the slides available?
Yes! Please email seo@webmarketing123.com
We want to hear from you!
@webmarketing123
#wm123
facebook.com/webmarketing123
Want to learn more?
Contact us for a free site analysis. Details at end of
webinar.
#wm123
3. Webinar Agenda
Drive the Right Traffic
1 Discover industry trends and choose the right keywords that will have the
greatest business impact
Simplify Your Sign Up Process
2 Optimize your funnel so conversion elements are easy to identify
Test, Analyze, and Reiterate
3 A/B testing basics, monthly review process, and forecasting
#wm123
4. Webinar Agenda
Drive the Right Traffic
1 Discover industry trends and choose the right keywords that will have the
greatest business impact
Simplify Your Sign Up Process
2 Optimize your funnel so conversion elements are easy to identify
Test, Analyze, and Reiterate
3 A/B testing basics, monthly review process, and forecasting
#wm123
5. Do: Compare Long-Term Industry Trends
Google Insights, www.google.com/insights/search
#wm123
6. Do: Target a Mix of Broad and Specific Keywords
Google Keyword Tool, https://adwords.google.com/select/KeywordToolExternal;
drill down to “phrase” and “exact” matches
#wm123
7. Don’t: Target Only Head Match Terms
If you do this, progress will be slow, especially if you’re just starting
your SEO campaign
#wm123
8. Do: Drive Traffic to the Correct Pages
Develop a “mapping” document to guide your optimization and create
themes across your site
#wm123
9. Don’t: Optimize Same Keyword Across All Pages
This confuses search spiders, thus hurting optimization results
Data Center
Cloud computing
Cloud computing
Cloud computing
Cloud computing
#wm123
10. Webinar Agenda
Drive the Right Traffic
1 Discover industry trends and choose the right keywords that will have the
greatest business impact
Simplify Your Sign Up Process
2 Optimize your funnel so conversion elements are easy to identify
Test, Analyze, and Reiterate
3 A/B testing basics, monthly review process, and forecasting
#wm123
11. Do: Improve Your User Experience
User interface and user experience questions to consider
Is Your Call to Action Obvious?
Clearly announce what you want users to do
Are there many competing objectives?
Is Your Value Proposition Clearly Stated?
What differentiates you from your competitors?
What inspires visitors to take the next step?
Has your Primary Objective established Visual Priority?
Is the size of elements relative to importance?
Have you considered visitor’s logical eye path?
Have you optimized your lead forms?
Is all information absolutely necessary?
#wm123
12. Do: Clearly State Your Call to Action
Make it easy for users to understand what you want them to do
#wm123
13. Don’t: Scare Users Away with a Confusing Interface
Easy to get lost amongst multiple colors, links, ads
#wm123
14. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
#wm123
15. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Form is
minimal
#wm123
16. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Automatic cursor
placement
#wm123
17. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Trust signals
#wm123
18. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Reassurance
#wm123
19. Do: Simplify Your Forms
Shorter forms are best; really consider which information is critical
Clear wording on
submission button
#wm123
20. Do: Simplify Your Forms
Interstitial, or “pop up,” form example
#wm123
21. Webinar Agenda
Drive the Right Traffic
1 Discover industry trends and choose the right keywords that will have the
greatest business impact
Simplify Your Sign Up Process
2 Optimize your funnel so conversion elements are easy to identify
Test, Analyze, and Reiterate
3 A/B testing basics, monthly review process, and forecasting
#wm123
22. Do: Always Be Testing
Usability testing removes guess work and replaces with actual visitor
conversion data
• What Conversion Optimization Does:
• Determines what will convert at the highest rate
• Predicts with 95% confidence that winner will increase conversion rate
#wm123
23. Do: Track and Interpret Data
Analyzing goal paths and completion rates
#wm123
24. Do: Track and Interpret Data
Conversion Funnel Visualization
#wm123
25. Don’t: Forget to Iterate and Improve Your Campaign
Have a monthly sustainment and iteration plan
On-Page Changes
Measuring
Improvement in
Link Building
Rankings and Site
Engagement
Monitoring Visitor Tracking Spider
Analytic Data Crawls
#wm123
27. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawlability analysis of your site
Please contact:
seo@webmarketing123.com
#wm123