1. PRESENTATION ON HENKEL PRESENTED BY ANKIT MALIK M100700008 MBA 1 (GEN) Email id-ank5101@yahoo.com
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4. HISTORY………………… Founded in 1876 in Aachen as Henkel and Cie by Fritz Henkel(28 year old merchant) and two more partners. They marketed his first product,”Universalwaschmittel”,a universal detergent based on silicate.
22. PERSIL……… Germany’s No. 1 laundry detergent stands for fiber-deep cleanliness and perfectly cared-for laundry. With Persil, washing becomes a pleasure – because stubborn soiling and persistent stains don’t stand a chance. 1907 - Persil, the first self-acting laundry detergent in Germany. 1922 - The White Lady starts her advertising campaign for Persil.
23. PERSIL………. UniversalThe universalist for all your laundry. ColorThe experts for bright colors. SensitiveThe specialists for skin-friendliness and best Persil purity. Freshness of VernelThe combination of purity with the softness and the freshness of Vernel "Day at the Sea".
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26. PUREX….. Purex detergents give your clothes a real, deep-down clean that everybody can see, feel and smell -and always at a great Purex value. Now formulated with Pure Clean Technology, new and improved Purex gets whites whiter and colors brighter than ever before.
28. MIR…. Mir stands for Tradition and Disruption, expertise and convenience. Mir is known by 99% of French people and is present in 66% of households Light Duty Detergents Color Stains remover
29. A premium laundry detergent with an innovative benefit. Not only does it remove the toughest of stains but also kills the germs present in your laundry leaving it clean and germ free. No stains, no germs !
31. HENKO STAIN CHAMPION.. Henko Stain Champion Launched in ’94 in the South: Direct competition to Surf Top end premium : Market share ~9% Focused on stain removal (highest order need for Indian consumer): Pre-treaterpowerpearls (proprietary technology) High-on-quality, relatively low-on-price proposition Earlier campaigns: Positioning Henko as a better option (usage of Surf was more a habit than conviction) Celebrities; Freebies; Regional association to strike emotional chord “Iske power pearls kapromeingeheraeetakjayeaurdaagko jar se nikal” Focus on product performance superior as compared to rivals Technological aspect: No social/emotional angle as such
32. White clothes start turning grey after a number of washes. Mr. White with Lime + Blue & Whiteness Boosters not only gives unmatched whiteness to clothes but also maintains the whiteness for longer period of time.
33. MR WHITE….. Mr. White is a quality detergent that not only provides unmatched whiteness to fabrics but also maintains it for longer period of time. It has the power of Lime + Blue combination & Whiteness Boosters that give Long Lasting Whiteness to clothes. Lime + Blue combination provides better whiteness and leave behind a lingering fragrance. Whiteness boosters provide “Long lasting whiteness” to laundry and prevent them from turning gray after number of washes. Mr. White has an environment friendly formulation, in line with Henkel’s commitment towards quality and responsibility. Long Lasting Whiteness PowderMaintains the whiteness in fabric longer Long Lasting Whiteness BarProvides whiteness to collars, Cuffs and maintains it for longer duration
34. HENKEL MR WHITE…. Henkel Mr White Mid priced: Market share ~14%; No 2 in segment Only eco-friendly detergent in its segment: not emphasized Promises superior product performance;unique dazzling whiteness Mr White - personifying the brand clearly Relaunched this year: enhanced formulation, a fresh new fragrance, in an all-new pack “Thodasa green thodasa blue. Thodasajadoo. Mr. White. Sabse white”. Social consciousness: Ensure that clothes are the whitest Uses expert: Research on voices of authority Promises the “Power of 2 - Lime + Blue” Focus on premium values: Good quality at a reasonable price
36. PRIL……. First launched in 1951, Pril is a dishwashing detergent that makes it easy, and even fun, to wash plates, glasses, pots and pans. Pril Power Gel Pril Original Pril Sensitive Pril Fragrance Variants
37. Pril is an “Expert in Degreasing”. It is the best solution for all your grease related problems whether it is on the vessels or on the kitchen tile. Pril guarantees grease removal from any surface.
38. PRIL….. Pril Utensil Cleaner Bar Pril Multi Degreaser Pril Glass and Surface Cleaner Pril Utensil Cleaner Liquid
39. PRIL…. Pril was launched in India in 1999 with Liquids and has been a market leader in the liquid segment ever since.Following the success of Pril Liquid in India, it was decided to extend the brand into the bar segment in 2003.
40. Bref, the new powerful cleaner range from Henkel provides you superior performance products that make cleaning easy and thus giving you a sparkling & hygienic home.
42. BREF….. Launched in Germany – The bref range is based on extensive research and is today successfully sold in over 30 countries around the world. Power cleaner, toilet cleaner and cistern block are launched into India in 2008.
51. HENKEL INDIA LIMITED:AT A GLANCE Henkel india has sales revenue of us$125 million in 2005. For henkelindiais:a key growth market. Factor for success:Growingindianmarket,High quality standard,superior technology and support from parents. Future plans:Expand the india operations (to double turnover),increase the product portfolio by introducing new brands.
