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Strartegy planning


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Strartegy planning

  1. 1. Presented By: Philomen Prem Mayur Gupta Rahul Pawar Jayesh Raut Pawan Sharma Sanjeev KumarKhandu Chaudhari Swapnil Rathore Under The Guidance of :Mr.Nimish Deshpande1Sir
  2. 2. Introduction These include bar soaps, The worlds leading The brand has stayed hand sanitizers, liquidbrand of antiseptics and contemporary through hand washes, shower a trusted champion of the launch of new gels and antibacterial family health. products wipes Dettol Antiseptic Liquid Usage of the brand is a versatile DETTOL gives rise to tagline says ‐ Be 100% product, which has many many emotions in the Sure uses for protecting your consumers’ minds. family from germsFor first aid and personal Available in a wide range care uses, Dettol Brand evokes positive of sizes from 50 ml to Antiseptic Liquid must imageries and emotions. 500 ml. always be used 2
  3. 3. Product level:Expected CoreProduct: Benefit: Basic Potential Product: Product: 3
  4. 4. Market Potential: a) Market Size: 2005 2006 2007Market Size Value 90.1 103.3 120.2(Rs Crore)Market Size 5719 6499 7339Volume (Kilo Litre)B) MARKET SHARES:Market Share 2005 2006 2007(Value)Dettol 86% 85% 84%Savlon 13% 13% 13%Suthol 0% 1% 2% 4
  6. 6. Promotion Strategy: 6
  7. 7. Segmentation: Benefit User Status Self- Family Lifeconcept Cycle Personality Lifestyle 7
  8. 8. Targeting: 8
  9. 9. Positioning: 9
  10. 10. Dettol: Be 100% Sure Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser.Dettol Products:• Antiseptic Liquid• Original Soap• Skincare Soap• Re-Energize Soap• Original Handwash• Skincare Handwash• Sensitive Handwash• Fresh Handwash• No Touch Handwash• Hand Sanitizer• Skincare Bodywash• Soothing Bodywash• Shaving Cream with Fresh Fragrance• Washproof Medicated Plaster 10
  11. 11. 11