Stanford University - Technology Venture Lab: Technology Entrepreneurship Class Oct -Dec 2012 Sudhi Gulur, Paul Cutsinger

1. Stanford Technology Entrepreneurship Class
Opportunity Assessment Project (OAP)
Nov 20,2012
Team Sphinx
Sudhi Gulur
Paul Cutsinger

2. The Concept

3. Metamorphosis

4. Metamorphosis
Transform Your Work & Life

5. Metamorphosis
Home
Purpose Career
Family
Vision
Values Hobbies
Strengths
Define who you are Manage Work & Life Goals

6. Metamorphosis
Home
Define who you are
My Values My Strengths
Creativity & Innovation Strategy
Learning & Knowledge Diplomacy
Edit Values Test Edit Strengths Test
My Vision My Purpose
Edit Edit

7. Metamorphosis
Home
Define who you are
My Values My Strengths
Creativity & Innovation Strategy
Learning & Knowledge Diplomacy
Edit Values Test Edit Strengths Test
My Vision My Purpose
Edit Edit

8. Metamorphosis
Home
Purpose Career
Family
Vision
Values Hobbies
Strengths
Define who you are Manage Work & Life Goals

9. Metamorphosis
Home
Manage Work & Life Goals
Work & Life Goals Dashboard
Manage Career Manage Personal Finances
Manage Projects Manage Hobbies & Interests
Manage Work Goals… Manage Life Goals…

10. Metamorphosis
Home Manage Work & Life Goals
Project ABC Project 123
Overdue Actions Overdue Actions
Submit report to Bob - 11/5/2012
Submit Finance Numbers To Amy – 10/31/12
Near-term Actions Near-term Actions
Travel To Philadelphia - 11/22/12 – 11/25/12 Talk to customer - 11/27/12
Edit Edit
Recommended Resources
Project Management Certifications Communication Styles
Project Management Tools Dealing With Vendors/Partners
Project Management Training

11. Customer Feedback
This is kind of
software we are
looking for to
It would be
enhance
great to tie this I can see how employee &
with my social this help me
business
network manage
productivity
work/life goals
Business
Business Professionals
It’s a product
I’ve never seen Good way to be
more effective
Peer Review
Stanford Technology Ventures

12. What we inferred from customer feedback
Market Opportunity For 3 Flavors
Single user
Networked
Enterprise
Branding and User Interface/Interaction
People want to be successful. People want to follow successful
people. Make it more of success management tool rather than just
managing goals.
Need to revise product name to align with the success
management mental model.

13. Market Estimate For Single User
- iPad app

14. Reference Data For Market Estimates
http://www.newmediatrendwatch.com/markets-by-country/17-usa/855-
mobile-devices?start=1

15. Market Opportunity For Network Edition
Impacts to business model:
• Customer Segment:
• Teams
• People connected on social networks
• Value Proposition:
• Enable professionals to leverage their networks to be successful
• Enable teams and organizations to leverage networks to be successful
• Revenue:
• Monthly service fee and referral fees from ads
• Key Partnerships:
• Partner with popular social and professional networking sites
Next steps:
• Need to develop detailed revenue and cost structures

16. Market Opportunity For Enterprise Edition
Based on data from major industry players there is a large
market opportunity for the enterprise edition
Impacts to business model:
• Value Proposition:
• Enable business and employee productivity with goal management tools
• Revenue:
• Software and licensing fees
Next steps:
• Survey more businesses and understand pain points and price points

17. Summary
• We were able to interview potential users/customers
• Professionals
• Business Focals (HR)
• The users/customers were quickly able to determine:
• What the concept was all about,
• How it could help them
• How it could scale to meet their use cases
• Interest for the proposed solution:
• They were excited about how it could help them
• The business focal asked if there was something already ready like
this in the market and if so they would seriously consider buying it
The fundamental concept is still valid. The implementation and different
templates (e.g. project goals, health goals) would make it very appealing for
the different user segments