The document discusses how mobc3 is a platform that allows organizations to create mobile applications for different devices with a single implementation. It enables companies to provide consistent experiences across mobile channels without having to design separate apps for each device type. Mobc3 applications can be used on over 98% of existing mobile phones through its support for platforms like iOS, Android, BlackBerry and more.

1. The web is moving away from PCs
to condense into mobile phones
and ubiquitous devices.
But organizations aiming at a
moving web target cannot afford
to design multiple apps optimized
for all different devices.
Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
New
OK Cancel
User
powered by Oracle & mobc3
www.mobc3.com info@mobc3.com

2. mobc3 is the world class mobile
application platform to empower
truly exceptional customer
experiences by connecting brands
with their customers through all
mobile devices, with a simple,
single-source, 1-click design
www.mobc3.com info@mobc3.com

3. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
New
OK Cancel
User
powered by Oracle & mobc3
1G PCs 2G TV sets 4,3G users

4. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
600 million mobile phones are Internet-capable, with
OK Cancel
New
User
powered by Oracle & mobc3
powerful browsers allowing high-quality applications
and ads, that have to be specifically designed and
implemented, as the PC-based web won’t fit the mobile
devices form factor.
In a 3-year time frame all organizations - starting from
Fortune 100 down to SMBs - will have to create their
own mobile presence to deliver information and
customer benefits through phones, as it happened on
the PC-based web, just bigger and money generating.
1G PCs 2G TV sets 4,3G users

7. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
New
OK Cancel
User
powered by Oracle & mobc3

8. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
But to create their own mobile presence, compared to PC-
OK Cancel
New
User
based web, organizations have to cope with different
powered by Oracle & mobc3
mobile platforms and 100s of different keyboards, touch/
no-touch screens, storage, connectivity options: an
expensive and time-consuming technical nightmare!
To solve this issue, mobile client applications created
with mobc3 are common on 14M+ mobile phones today
and are key to providing user interfaces for advanced and
entertaining experiences, such as browsing and watching
media or marketing-oriented product information.

9. mobc3 is the world class mobile
application platform that allows
single-source, industry-standard
implementations, optimized
for >98% existing mobile devices:
‣ Apple iPhone and iPod
‣ Google Android
‣ RIM BlackBerry
‣ Nokia Symbian
‣ Microsoft Windows Mobile
‣ Nintendo DSi, Sony PSP
‣ 10,000+ legacy phones
www.mobc3.com info@mobc3.com

10. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
New
OK Cancel
User
powered by Oracle & mobc3

11. Carrefour mobile
Email address Password
Welcome to Carrefour, please enter your
credentials above or sign up as new user
New
OK Cancel
User
powered by Oracle & mobc3
1999
2004-2006

12. 2007

14. mobc3 validation
by excellent clients

15. mobc3 validation
by excellent partners

16. From disconnected channels
Inconsistent Customer Experience
Online Call Center Field Sales Branch Location
Existing CRM Integration
Division A Division B Division C Outsourcing Partner

17. To multi-channel CRM
Direct and/or Indirect
Consistent Customer Experience
Mobile Online Call Center Field Sales Branch Office Community
CRM
Integrated End-to-End Process
Division A Division B Acquisition Outsourcing Partner

18. To Cross Channel CRM
Community Mobile Online Store Call Center Services Partner
!"#"$%&'(
)%*"%(
+&'"*,-"(
.$/(

19. mobc3 Customer Experience

20. mobc3 Customer Experience

21. Carrefour mobile
Carrefour mobile Carrefour mobile
Carrefour mobile
Home
Home
my Carrefour Store locator Search... my loyalty benefits partner programs
Welcome Marcus Schomakers,
Marcus Schomakers,
Promo
Promo
member since 7 years, 2 days
we’re very happy to
inform you that there
is a special offer on Statement and activities
Loyalty
Loyalty
Beaujolais Nouveaux
this week at you local
store (find on map). Your gold box
Shopping
Shopping
Buy a crate of six bottles
and receive two bottles
free. Refer a friend
Recipes
Recipes
Add to shopping list:
See other offers we
Reserve your ticket
News
News
have prepared for you
in your gold box: from Euro 25 now
powered by Oracle & mobc3 powered by Oracle & mobc3
mobc3 Customer Experience

22. Carrefour mobile
Carrefour mobile Carrefour mobile
Carrefour mobile
Home
Home
my recipes manage recipes ingredients my recipes manage recipes ingredients
Cooking for Friends Cooking for Friends
Promo
Promo
You are about to send
an invitation for:
Spaghetti Bolognaise
to:
Loyalty
Loyalty
Sarah Bernard
Shopping
Shopping
Spaghetti with Tom and me tonight?
Type your message here
Curry Send
Curry Send also
Recipes Cancel
Recipes
invitation SMS
News
News
powered by Oracle & mobc3 powered by Oracle & mobc3
mobc3 Customer Experience

23. mobc3 Customer Experience

24. mobc3 Content

25. mobc3 Content

26. mobc3 Content

27. La pluma fácil La pluma fácil
Pasos previos Pasos previos
Colocación de la aguja Colocación de la aguja
Purgado de la pluma Purgado de la pluma
Selección de la dosis Selección de la dosis
Inyección de la dosis Inyección de la dosis
Respuestas Respuestas
Demostración Red social que importan. Cerca Demostración Red social que importan. Cerca
mobc3 Social

28. mobc3 Content

29. GiaccaP2P
Le mie offerte
Armani C.. ioShop GiaccaP2P
Le mie offerte
Armani C.. ioShop
AccediTutte levirtual account
Le mie offerte (42)(88)
al tuo categorie AccediTutte levirtual account
Le mie offerte (42)(88)
al tuo categorie
Armani Collezioni Armani Collezioni
Importa fondi vicino ae Accessori
Offerte
Abbigliamento me (4) Importa fondi vicino ae Accessori
Offerte
Abbigliamento me (4)
Via Bagutta 2 Via Bagutta 2
Indirizzo: fondi esercente (42)
Trasferisci
Offerte per
Arredamento e Design (8) Indirizzo: fondi esercente (42)
Trasferisci
Offerte per
Arredamento e Design (8)
20121 20121
Vuoi comporre il numero Vuoi comporre il numero
Città: Moltiplica i7639 punti (18)
Effettua un pagamento 0068
+39 02
Arte (12) mieiMilano Città: Moltiplica i7639 punti (18)
Effettua un pagamento 0068
+39 02
Arte (12) mieiMilano
No OK No OK
Telefono: ioSi e Elettronica (9)
Club TV
Richiedi un pagamento 02 7639 0068
Audio, +39 Telefono: ioSi e Elettronica (9)
Club TV
Richiedi un pagamento 02 7639 0068
Audio, +39
Operazioni effettuate CartaSi
Portale mobile
Mappa e Autonoleggi (5)
Auto Itinerario Operazioni effettuate CartaSi
Portale mobile
Mappa e Autonoleggi (5)
Auto Itinerario
Offerta ioShop: EUR 505,00
Assistenza (6)
Case
P2P
Email Aggiungi a contatti Assistenza
Case
P2P
Email (6) Aggiungi a contatti
EUR 225,00
mobc3 Coupon & Ticket

30. Giacca Armani C.. ioShop Giacca Armani C.. ioShop
Armani Collezioni Armani Collezioni
Via Bagutta 2 Via Bagutta 2
Indirizzo: Indirizzo:
20121 20121
Vuoi comporre il numero
Città: +39 02 7639 0068
Milano Città: Milano
No OK
Telefono: +39 02 7639 0068 Telefono: +39 02 7639 0068
Mappa Itinerario Mappa Itinerario
Email Aggiungi a contatti Email Aggiungi a contatti
mobc3 Coupon & Ticket

31. mobc3 Coupon & Ticket

32. Alessi
Alessi mobile Alessi..
La fabbrica dei sogni
Ambienti (6)
Designer (18)
Alessi la fabbrica dei sogni
A di Alessi
Top Design, Pop Price
Officina Alessi
Arte e Poesia
A CONVERSATION
WITH ALBERTO ALESSI LV02 - Zucch, spargizucchero
New York, Detroit, Lisa Vincitorio, giovane designer australiana
Indianapolis già autrice per noi del “Fruit Loop”, fa il bis con
questo sorprendente Spargizucchero in vetro...
Catalogo Negozi Azienda A-Shop Catalogo Negozi Azienda A-Shop
iDiscoverer

33. Alessi mobile You & Alessi
Alessi mobile
Catalogo Negozi Azienda A-Shop
iDiscoverer

34. Fénis iVDO
Il Castello di Fénis
Come arrivarci Orari ed eventi
Visita multimediale Ipercartolina
mobc3D

35. mobc3D

36. Web, db e app server
(Windows NT or Unix architecture) Mobile networks
(e.g. China Mobile, Tigo, Turkcell, 3)
mobc3 client applications for iPhone,
iPod, Nokia, Google, Microsoft, RIM
smartphones and legacy phones
Internet
Authentication, Firewall
authorization
Further processing
(e.g. data mining)
Local distribution Firewall Router/Bluetooth antenna
(WiFi or Bluetooth) (optional) or local WiFi
Easy deployment

37. Contents
Contents
Contents Mobile
platforms
Content mobc3 Content
Content mobc3 mobc3
Project adapters players
Content
adapters Content Content
adapters data application
services services
App1 meta
code
Project-specific
mobile apps
Content
Content
adapterscode
meta Contents
App2 code adapters repository deployment
App2 code framework configurations
libraries
Deployment mobc3
description Content
deployment
services
Industry-standard architecture

38. Thank you! To know more:
Questions? Become a mobc3 fan
Just drop us an email! Join mobc3 on LinkedIn
www.mobc3.com info@mobc3.com