0
The web is moving away from PCs
              to condense into mobile phones
              and ubiquitous devices.
       ...
mobc3 is the world class mobile
              application platform to empower
              truly exceptional customer
   ...
Carrefour mobile




                  Email address            Password

            Welcome to Carrefour, please enter y...
Carrefour mobile




                                 Email address            Password

                           Welcom...
Carrefour mobile




      Email address            Password

Welcome to Carrefour, please enter your
credentials above or...
Carrefour mobile




                                 Email address            Password

                           Welcom...
mobc3 is the world class mobile
               application platform that allows
               single-source, industry-sta...
Carrefour mobile




      Email address            Password

Welcome to Carrefour, please enter your
credentials above or...
Carrefour mobile




             Email address            Password

       Welcome to Carrefour, please enter your
      ...
2007
mobc3 validation
by excellent clients
mobc3 validation
by excellent partners
From disconnected channels




             Inconsistent Customer Experience




  Online     Call Center           Field ...
To multi-channel CRM




                                     Direct and/or Indirect
                                Consi...
To Cross Channel CRM




Community       Mobile   Online               Store          Call Center   Services Partner




 ...
mobc3 Customer Experience
mobc3 Customer Experience
Carrefour mobile
               Carrefour mobile                                              Carrefour mobile
           ...
Carrefour mobile
                 Carrefour mobile                                              Carrefour mobile
         ...
mobc3 Customer Experience
mobc3 Content
mobc3 Content
mobc3 Content
La pluma fácil                                                     La pluma fácil




  Pasos previos                     ...
mobc3 Content
GiaccaP2P
  Le mie offerte
       Armani C..   ioShop                              GiaccaP2P
                             ...
Giacca Armani C..   ioShop                                 Giacca Armani C..   ioShop


             Armani Collezioni    ...
mobc3 Coupon & Ticket
Alessi
               Alessi mobile                                    Alessi..
                                          ...
Alessi mobile     You & Alessi




                                                           Alessi mobile




Catalogo  ...
Fénis              iVDO

                    Il Castello di Fénis




           Come arrivarci             Orari ed event...
mobc3D
Web, db e app server
(Windows NT or Unix architecture)                 Mobile networks
                                   ...
Contents
 Contents
   Contents                               Mobile
                                         platforms



...
Thank you!                 To know more:

Questions?                 Become a mobc3 fan
Just drop us an email!     Join mo...
mobc3 @Loyalty 2.0 1109
mobc3 @Loyalty 2.0 1109
mobc3 @Loyalty 2.0 1109
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mobc3 @Loyalty 2.0 1109

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mobile media, marketing & loyalty innovation @2009 Brand Summit in Dubai.

Insights on how the mobc3 mobile platform can empower exceptional customer experiences by connecting brands with their customers through their mobile devices

Published in: Business, Technology
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  • Transcript of "mobc3 @Loyalty 2.0 1109"

    1. 1. The web is moving away from PCs to condense into mobile phones and ubiquitous devices. But organizations aiming at a moving web target cannot afford to design multiple apps optimized for all different devices. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user New OK Cancel User powered by Oracle & mobc3 www.mobc3.com info@mobc3.com
    2. 2. mobc3 is the world class mobile application platform to empower truly exceptional customer experiences by connecting brands with their customers through all mobile devices, with a simple, single-source, 1-click design www.mobc3.com info@mobc3.com
    3. 3. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user New OK Cancel User powered by Oracle & mobc3 1G PCs 2G TV sets 4,3G users
    4. 4. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user 600 million mobile phones are Internet-capable, with OK Cancel New User powered by Oracle & mobc3 powerful browsers allowing high-quality applications and ads, that have to be specifically designed and implemented, as the PC-based web won’t fit the mobile devices form factor. In a 3-year time frame all organizations - starting from Fortune 100 down to SMBs - will have to create their own mobile presence to deliver information and customer benefits through phones, as it happened on the PC-based web, just bigger and money generating. 1G PCs 2G TV sets 4,3G users
    5. 5. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user New OK Cancel User powered by Oracle & mobc3
    6. 6. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user But to create their own mobile presence, compared to PC- OK Cancel New User based web, organizations have to cope with different powered by Oracle & mobc3 mobile platforms and 100s of different keyboards, touch/ no-touch screens, storage, connectivity options: an expensive and time-consuming technical nightmare! To solve this issue, mobile client applications created with mobc3 are common on 14M+ mobile phones today and are key to providing user interfaces for advanced and entertaining experiences, such as browsing and watching media or marketing-oriented product information.
    7. 7. mobc3 is the world class mobile application platform that allows single-source, industry-standard implementations, optimized for >98% existing mobile devices: ‣ Apple iPhone and iPod ‣ Google Android ‣ RIM BlackBerry ‣ Nokia Symbian ‣ Microsoft Windows Mobile ‣ Nintendo DSi, Sony PSP ‣ 10,000+ legacy phones www.mobc3.com info@mobc3.com
    8. 8. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user New OK Cancel User powered by Oracle & mobc3
    9. 9. Carrefour mobile Email address Password Welcome to Carrefour, please enter your credentials above or sign up as new user New OK Cancel User powered by Oracle & mobc3 1999 2004-2006
    10. 10. 2007
    11. 11. mobc3 validation by excellent clients
    12. 12. mobc3 validation by excellent partners
    13. 13. From disconnected channels Inconsistent Customer Experience Online Call Center Field Sales Branch Location Existing CRM Integration Division A Division B Division C Outsourcing Partner
    14. 14. To multi-channel CRM Direct and/or Indirect Consistent Customer Experience Mobile Online Call Center Field Sales Branch Office Community CRM Integrated End-to-End Process Division A Division B Acquisition Outsourcing Partner
    15. 15. To Cross Channel CRM Community Mobile Online Store Call Center Services Partner !"#"$%&'( )%*"%( +&'"*,-"( .$/(
    16. 16. mobc3 Customer Experience
    17. 17. mobc3 Customer Experience
    18. 18. Carrefour mobile Carrefour mobile Carrefour mobile Carrefour mobile Home Home my Carrefour Store locator Search... my loyalty benefits partner programs Welcome Marcus Schomakers, Marcus Schomakers, Promo Promo member since 7 years, 2 days we’re very happy to inform you that there is a special offer on Statement and activities Loyalty Loyalty Beaujolais Nouveaux this week at you local store (find on map). Your gold box Shopping Shopping Buy a crate of six bottles and receive two bottles free. Refer a friend Recipes Recipes Add to shopping list: See other offers we Reserve your ticket News News have prepared for you in your gold box: from Euro 25 now powered by Oracle & mobc3 powered by Oracle & mobc3 mobc3 Customer Experience
    19. 19. Carrefour mobile Carrefour mobile Carrefour mobile Carrefour mobile Home Home my recipes manage recipes ingredients my recipes manage recipes ingredients Cooking for Friends Cooking for Friends Promo Promo You are about to send an invitation for: Spaghetti Bolognaise to: Loyalty Loyalty Sarah Bernard Shopping Shopping Spaghetti with Tom and me tonight? Type your message here Curry Send Curry Send also Recipes Cancel Recipes invitation SMS News News powered by Oracle & mobc3 powered by Oracle & mobc3 mobc3 Customer Experience
    20. 20. mobc3 Customer Experience
    21. 21. mobc3 Content
    22. 22. mobc3 Content
    23. 23. mobc3 Content
    24. 24. La pluma fácil La pluma fácil Pasos previos Pasos previos Colocación de la aguja Colocación de la aguja Purgado de la pluma Purgado de la pluma Selección de la dosis Selección de la dosis Inyección de la dosis Inyección de la dosis Respuestas Respuestas Demostración Red social que importan. Cerca Demostración Red social que importan. Cerca mobc3 Social
    25. 25. mobc3 Content
    26. 26. GiaccaP2P Le mie offerte Armani C.. ioShop GiaccaP2P Le mie offerte Armani C.. ioShop AccediTutte levirtual account Le mie offerte (42)(88) al tuo categorie AccediTutte levirtual account Le mie offerte (42)(88) al tuo categorie Armani Collezioni Armani Collezioni Importa fondi vicino ae Accessori Offerte Abbigliamento me (4) Importa fondi vicino ae Accessori Offerte Abbigliamento me (4) Via Bagutta 2 Via Bagutta 2 Indirizzo: fondi esercente (42) Trasferisci Offerte per Arredamento e Design (8) Indirizzo: fondi esercente (42) Trasferisci Offerte per Arredamento e Design (8) 20121 20121 Vuoi comporre il numero Vuoi comporre il numero Città: Moltiplica i7639 punti (18) Effettua un pagamento 0068 +39 02 Arte (12) mieiMilano Città: Moltiplica i7639 punti (18) Effettua un pagamento 0068 +39 02 Arte (12) mieiMilano No OK No OK Telefono: ioSi e Elettronica (9) Club TV Richiedi un pagamento 02 7639 0068 Audio, +39 Telefono: ioSi e Elettronica (9) Club TV Richiedi un pagamento 02 7639 0068 Audio, +39 Operazioni effettuate CartaSi Portale mobile Mappa e Autonoleggi (5) Auto Itinerario Operazioni effettuate CartaSi Portale mobile Mappa e Autonoleggi (5) Auto Itinerario Offerta ioShop: EUR 505,00 Assistenza (6) Case P2P Email Aggiungi a contatti Assistenza Case P2P Email (6) Aggiungi a contatti EUR 225,00 mobc3 Coupon & Ticket
    27. 27. Giacca Armani C.. ioShop Giacca Armani C.. ioShop Armani Collezioni Armani Collezioni Via Bagutta 2 Via Bagutta 2 Indirizzo: Indirizzo: 20121 20121 Vuoi comporre il numero Città: +39 02 7639 0068 Milano Città: Milano No OK Telefono: +39 02 7639 0068 Telefono: +39 02 7639 0068 Mappa Itinerario Mappa Itinerario Email Aggiungi a contatti Email Aggiungi a contatti mobc3 Coupon & Ticket
    28. 28. mobc3 Coupon & Ticket
    29. 29. Alessi Alessi mobile Alessi.. La fabbrica dei sogni Ambienti (6) Designer (18) Alessi la fabbrica dei sogni A di Alessi Top Design, Pop Price Officina Alessi Arte e Poesia A CONVERSATION WITH ALBERTO ALESSI LV02 - Zucch, spargizucchero New York, Detroit, Lisa Vincitorio, giovane designer australiana Indianapolis già autrice per noi del “Fruit Loop”, fa il bis con questo sorprendente Spargizucchero in vetro... Catalogo Negozi Azienda A-Shop Catalogo Negozi Azienda A-Shop iDiscoverer
    30. 30. Alessi mobile You & Alessi Alessi mobile Catalogo Negozi Azienda A-Shop iDiscoverer
    31. 31. Fénis iVDO Il Castello di Fénis Come arrivarci Orari ed eventi Visita multimediale Ipercartolina mobc3D
    32. 32. mobc3D
    33. 33. Web, db e app server (Windows NT or Unix architecture) Mobile networks (e.g. China Mobile, Tigo, Turkcell, 3) mobc3 client applications for iPhone, iPod, Nokia, Google, Microsoft, RIM smartphones and legacy phones Internet Authentication, Firewall authorization Further processing (e.g. data mining) Local distribution Firewall Router/Bluetooth antenna (WiFi or Bluetooth) (optional) or local WiFi Easy deployment
    34. 34. Contents Contents Contents Mobile platforms Content mobc3 Content Content mobc3 mobc3 Project adapters players Content adapters Content Content adapters data application services services App1 meta code Project-specific mobile apps Content Content adapterscode meta Contents App2 code adapters repository deployment App2 code framework configurations libraries Deployment mobc3 description Content deployment services Industry-standard architecture
    35. 35. Thank you! To know more: Questions? Become a mobc3 fan Just drop us an email! Join mobc3 on LinkedIn www.mobc3.com info@mobc3.com
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