Social Media in South Africa

Social Media in South Africa Rob Stokes

So what is Social Media?

What are the social media channels?

Where are we in SA today?

We’re not the biggest in the world

With 2.6 million Facebook users

A best guess of 25 000 influencial Twitter users

It’s here to stay and it’s growing fast

A few local success stories

Using a Facebook Chess Application as a marketing tool

Facebook Connect then creates a social bridge between the services

22 thousand active users in 2 months

Paying for traffic now to build initial WOM momentum

Constantly adding viral elements to the application

Word of Mouth is key

Used low budget paid search to kick start the campaign

Targeted excited Harry Potter Fans who were Tweeting

300 000 unique users in 10 days

Users casting 500 spells an hour

Brief: sell all the hotel rooms in 3 weeks

Drove immediate traffic using paid search

Engaged heavily with users upfront to build excitement

With critical mass built, let the social effect take its course

Result : Sold Out

Our social media team spent time at the event tweeting, blogging and creating YouTube videos

This exciting content created will help market Springbreak this year

Began using Twitter in 2010 with a genuine desire to engage

Launched a campaign on Monday morning

By 5 o’clock

After some careful consideration, Woolies responded

And then really got involved

Feedback

Results in 3 days:

300 Tweets

350 new followers

R75 000 worth of online exposure created

The opportunities are there for every brand

Here are 10 Tips

1. Have a plan

“ Tactics without strategy is the noise before defeat”
Sun Tsu

How will social media deliver on your business goals?

What will keep users engaged in the long run?

What will you do with these engaged customers?

How will you measure success?

2. Listen first and then continually monitor everything

3. Discover and target influential users and communities in your niche

4. Build critical mass quickly

5. Identify and fill content holes – don’t echo

6. Keep abreast of platform changes

7. Consider the impact of social media on your other eMarketing tactics

8. Write with your keyword strategy at your side

9. Create a constructive social media culture internally, it will reflect externally

Above all

Thank You www.quirk.biz/love

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Social Media in South Africa

by gueste12968 on Feb 04, 2010

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Social Media in South Africa — Presentation Transcript