Enterprise Social Media Maturity Model (ESM3)

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Basic slides to support the introduction of the Enterprise 2.0 Social Media Maturity Model (ESM3).

Business Technology News & Politics

how social media
is growing up
in the
organization …
(and we can learn from it)

http://www.flickr.com/photos/abry84/3508843796/
1 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

just to make sure,
we’re on the
same page on
social media …

Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
2 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
3 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

so how can we make this
better …

4 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

social media in the enterprise
of course …

not the sex …

5 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

well, we could start by using
a maturity model …

6 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

maturity model
you say?

7 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

a maturity model …
Determines where organizations are
Identifies which steps need to be taken to improve
and/or grow to a next stage
Offers organizations the benefit of benchmarking
against cross-industry best practices, identifying
quick wins and improvement areas
Supports organizations on their journey!

8 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

basically, there are 3 stages
of enterprise * social media

maturity ….

*
enterprise: within the organization (firewall)
Image: Supertramp
9 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

pioneering
Initiated buy the end-user, local
initiatives, fulfilling personal
interests. Separate initiatives.
Focus on informal communication
and accessibility of information.

10 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

facilitating
Successes of the pioneering stage
leads to wider acceptance and
increased demand. Need for more
structure and re-use of best-
practices. Initiatives will be based
on a high-level business case.

Source: http://www.flickr.com/photos/17659160@N03/1923093971
11 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

strategic
Enterprise 2.0 part of the culture
and DNA of the organisation and
operations. Focus on knowledge
sharing, innovation and
collaboration.

Image: Flickr - Maria Bozina
12 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

there are 4 key criteria to
assess which initiatives to
support in each stage …

13 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

value
for the end-user (not the
organization)

http://www.flickr.com/photos/drfreezo/2748276763/

14 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

impact
on the organization to enable social
media in the organization

http://www.flickr.com/photos/donsolo/2961256604/

15 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

innovation
how the initiatives contribute to
innovativeness of the organization

http://www.flickr.com/photos/fredoichi/3530068909/
16 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

investment
in terms of resources, budget,
technologies.

http://www.flickr.com/photos/gaetanlee/1947414336/

17 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

and 4 dimensions critical to
enterprise social media
maturity ….

18 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

employee
Social media focus
Content management
Culture

19 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

business
Vision & strategy
Leadership & commitment
Governance & alignment

20 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

organization
Community management
Policies & procedures
Metrics & measurement

21 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

technology
Tools
Architecture
Platform

22 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

combined, this leads to the

Enterprise
Social Media Maturity Model!

23 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

24 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

// More information?
please contact:

Gijsbert van der Sleen
m +31 6 51 366 308
e: gijsbert.vandersleen@maxx-online.nl

MAXX//online
improving digital marketing performance

i: www.maxx-online.nl

25 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

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Enterprise Social Media Maturity Model (ESM3)

1. how social media is growing up in the organization … (and we can learn from it) http://www.flickr.com/photos/abry84/3508843796/ 1 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

2. just to make sure, we’re on the same page on social media … Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later 2 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

3. Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later 3 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

4. so how can we make this better … 4 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

5. social media in the enterprise of course … not the sex … 5 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

6. well, we could start by using a maturity model … 6 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

7. maturity model you say? 7 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

8. a maturity model … Determines where organizations are Identifies which steps need to be taken to improve and/or grow to a next stage Offers organizations the benefit of benchmarking against cross-industry best practices, identifying quick wins and improvement areas Supports organizations on their journey! 8 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

9. basically, there are 3 stages of enterprise * social media maturity …. * enterprise: within the organization (firewall) Image: Supertramp 9 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

10. pioneering Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information. 10 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

11. facilitating Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best- practices. Initiatives will be based on a high-level business case. Source: http://www.flickr.com/photos/17659160@N03/1923093971 11 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

12. strategic Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration. Image: Flickr - Maria Bozina 12 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

13. there are 4 key criteria to assess which initiatives to support in each stage … 13 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

14. value for the end-user (not the organization) http://www.flickr.com/photos/drfreezo/2748276763/ 14 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

15. impact on the organization to enable social media in the organization http://www.flickr.com/photos/donsolo/2961256604/ 15 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

16. innovation how the initiatives contribute to innovativeness of the organization http://www.flickr.com/photos/fredoichi/3530068909/ 16 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

17. investment in terms of resources, budget, technologies. http://www.flickr.com/photos/gaetanlee/1947414336/ 17 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

18. and 4 dimensions critical to enterprise social media maturity …. 18 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

19. employee Social media focus Content management Culture 19 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

20. business Vision & strategy Leadership & commitment Governance & alignment 20 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

21. organization Community management Policies & procedures Metrics & measurement 21 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

22. technology Tools Architecture Platform 22 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

23. combined, this leads to the Enterprise Social Media Maturity Model! 23 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

24. 24 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

25. // More information? please contact: Gijsbert van der Sleen m +31 6 51 366 308 e: gijsbert.vandersleen@maxx-online.nl MAXX//online improving digital marketing performance i: www.maxx-online.nl 25 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

Enterprise Social Media Maturity Model (ESM3)

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