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LCD Sector and BEKO Nevriye Sönmezay
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Mission of BEKO ,[object Object]
Vision of BEKO ,[object Object],[object Object],[object Object],[object Object]
History of the Television ,[object Object]
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[object Object]
Market Share of the TV in the World
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% of Exportation to Production
TV Exportation in 2007 (%)
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TV Production Percentages
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2007 LCD Market Share in the World
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Consumption in Turkey ,[object Object]
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Knowledge About LCD for Households
Organisational Goals of BEKO ,[object Object],[object Object],[object Object]
New Products ,[object Object],[object Object],[object Object]
 
4P and 4C ,[object Object],[object Object],[object Object],[object Object]
Product ,[object Object],[object Object]
Functions ,[object Object],[object Object],[object Object],[object Object]
 
List of Prices Beko Piano Series F106 Full HD 2.187 TL Samsung LE 46 A Full HD 4.299 TL Sony KDL 52 Full HD 5.599 TL Vestel Pixellence 3276032 HD 1.209 TL Philips 42RFL HD 5.399 TL Altus AL-094 HD 1.414 TL Toshiba 42XV5000P Full HD 1.549 TL LG 47LG6000 Full HD 3.989 TL
Promotional Strategy ,[object Object]
Advertising ,[object Object]
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4C ,[object Object],[object Object],[object Object],[object Object]
Customer Needs and Wants ,[object Object]
Convenience ,[object Object]
Slogans
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Beko L C D Sunum