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Beko L C D Sunum


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Beko L C D Sunum

  1. 1. LCD Sector and BEKO Nevriye Sönmezay
  2. 2. <ul><li>Beko won the 2008 International CES Innovation Prize with its Piano Series 100Hz LCD Tv. </li></ul>
  3. 3. <ul><li>Beko established in 1954 under Koc Group. After 1983 Beko entered to whitegoods sector,and with 1990s increased its exportation numbers and became an exporter company.After 2000 Beko developed under Arcelik A.Ş umbrella. </li></ul>
  4. 4. <ul><li>Beko was the first Turkish company to export whitegoods products to Europe. Today over 280 million producers using Beko products at over 100 countries. </li></ul>
  5. 5. Mission of BEKO <ul><li>To provide products with a perfect service concept with make lifes of people easier. </li></ul>
  6. 6. Vision of BEKO <ul><li>“ Customers are our boss.” </li></ul><ul><li>“ Our most important capital is our human resources.” </li></ul><ul><li>“ Our promise is our commitment.” </li></ul><ul><li>“ We respect and care for each other.” </li></ul>
  7. 7. History of the Television <ul><li>Television first designed and invented by Scottish engineer John Logie Baird in 1924. Baird also broadcasted first television images in 1926. </li></ul>
  8. 8. <ul><li>Even though we will have more detailed info about LCD television at the upcoming slides, it is necessary to mention about LCD briefly. LCD technology built after expensive researches and developments in 2004 </li></ul>
  9. 9. <ul><li>In Turkey there were high percentage of increase at the market in 1970s then it didnt get better until the middle of 1980s, but with the fast increase at the broadcast qualities, which also includes colourful broadcasting, market kept growing and despite the economical crisis on the way. </li></ul>
  10. 10. <ul><li>ANALYSE OF THE WORLD TRADE OF TELEVISION </li></ul>
  11. 11. <ul><li>We are trying to give informations about production and selling numbers of the televison and LCD in Europe, in the World, as well as export numbers from Turkey. </li></ul>
  12. 12. Market Share of the TV in the World
  13. 13. <ul><li>One of the important indicator to show market shares is the number of households who are holding televisions. </li></ul>
  14. 14. <ul><li>European Union is the leading region with around 150 million house houlders, numbers at USA is around 100 million and it is around 45 million in Japan. </li></ul>
  15. 15. % of Exportation to Production
  16. 16. TV Exportation in 2007 (%)
  17. 17. <ul><li>Before giving LCD exportation numbers and informations about it,we want to show LCD production number per years. </li></ul>
  18. 18. TV Production Percentages
  19. 19. <ul><li>Even though LCD television producing numbers increasing,total television production numbers are decreasing.It was the important problem at the foreign market. </li></ul>
  20. 20. 2007 LCD Market Share in the World
  21. 21. <ul><li>As we can see,even though it is slower at some regions and countries,there is a technological change at the television sector from classical CRT televisions to LCD televisions,companies who made a quick adaption,increased their market share. </li></ul>
  23. 23. <ul><li>Television importation numbers are changable but it was generally increasing over the years. Importation numbers depends on the prices of the product, exchange rate and the general tendency at the market. </li></ul>
  24. 26. Consumption in Turkey <ul><li>Turkish television companies had high number of market shares in the domestic market, but when technology switched from CRT to LCD, problems for Turkish companies occured both in domestic market and at foreign market with decrease of the market shares. </li></ul>
  25. 27. <ul><li>Simply because Turkish companies could not adapt to LCD technology fast enough to continue their domination both at the domestic and at the foreign market. </li></ul>
  26. 29. <ul><li>When we look at consumer choices, %30 of the consumers are buying TV for the first time due to marriage. %18 of the consumers buying to catch new technology product. Over %50 of the consumers are buying it as their as a 2nd TV or more. </li></ul>
  27. 30. <ul><li>When we look at complaints and suggestions about customers about the product and company, feedback of the company to it. </li></ul>
  28. 31. <ul><li>Customers generally experiencing problems when they face technical problems and consulting to technical service about it or they are estimating refunding of the product. Problems at warranty coverage is also very common. </li></ul>
  29. 32. <ul><li>Beko is especially focusing on their technical and after selling services. They believe that that is one of their stronger parts and feature that makes customers choice Beko products. </li></ul>
  30. 33. Knowledge About LCD for Households
  31. 34. Organisational Goals of BEKO <ul><li>To be top 10 at the its own sector in the World. </li></ul><ul><li>To grow at the foreign market. </li></ul><ul><li>In Turkey, to be leader at the activities they are making with organisations, dealers all over the country </li></ul>
  32. 35. New Products <ul><li>LCD Television, which consumes zero energy at the stand by position </li></ul><ul><li>IF Design 2008 Award winner 42” Piano Series 100hz LCD television </li></ul><ul><li>Red Dot design award </li></ul>
  33. 37. 4P and 4C <ul><li>Product : Brand name, Features,Functions,Quality,Style,Service </li></ul><ul><li>Price : List Price,Flexible Price,Discount,Seasonal Price,Credit Terms,Payment Periods </li></ul><ul><li>Promotion : Promotional Strategy,Sales Promotion,Advertising,Sales Forces,Public Relations </li></ul><ul><li>Place : Distribution Channels,Market Coverage,Warehousing,Transport </li></ul>
  34. 38. Product <ul><li>Beko Piano Series LCD with its advanced picture and sound technology combined with sleek,contemporary design. </li></ul><ul><li>Beko focusing on quality especially electronic appliances, consequently this brand develop LCD and other product technics often. Beko Piano LCD is produced by new technology, this product have different attributes like high quality, genuine design. </li></ul>
  35. 39. Functions <ul><li>Full HD Ready </li></ul><ul><li>Freeview Integrated Digital </li></ul><ul><li>1920/1080 Solution </li></ul><ul><li>10.000:1 Constant </li></ul>
  36. 41. List of Prices Beko Piano Series F106 Full HD 2.187 TL Samsung LE 46 A Full HD 4.299 TL Sony KDL 52 Full HD 5.599 TL Vestel Pixellence 3276032 HD 1.209 TL Philips 42RFL HD 5.399 TL Altus AL-094 HD 1.414 TL Toshiba 42XV5000P Full HD 1.549 TL LG 47LG6000 Full HD 3.989 TL
  37. 42. Promotional Strategy <ul><li>Beko focus on export, import use demographic and geographic functions in order to establish their product, so that aim to increase market share. Besides Piano Series LCD target to 25-40 age, middle class customers. </li></ul>
  38. 43. Advertising <ul><li>Beko lay impressive advertisement on LCD items. Customers can realise product functions and benefits. Especially Beko plan on wide groups and promise technological experience and pleasure in life at LCD advertisement. </li></ul>
  39. 44. <ul><li>Beko is supporting sporting activities in Turkey. Beko took copyrights of Turkish Basketball league from 2006 season onwards for four years. </li></ul>
  40. 45. <ul><li>Beko is sponsoring Watford football team UK.It is the first Turkish company to sponsor foreign team.It is also a tactic to increase market shares in United Kingdom. </li></ul>
  41. 47. 4C <ul><li>Product becomes Customer needs and wants </li></ul><ul><li>Price becomes Cost to the consumer </li></ul><ul><li>Promotion becomes Communication </li></ul><ul><li>Place becomes Convenience </li></ul>
  42. 48. Customer Needs and Wants <ul><li>BEKO is a customer based brand and give weigt to customer needs and wants by this reason they keep in sight demand and customer satisfaction and produce their product with this logic. </li></ul>
  43. 49. Convenience <ul><li>Beko is coordinated on distribution channels like industrial stores, retailers and customers easily find products and take service. </li></ul>
  44. 50. Slogans
  45. 51. <ul><li>Thanks For Listening </li></ul>