6. All Natural We use only natural ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge and expertise in natural pet nutrition is the foundation of our work We hold ourselves to a higher standard . It’s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTRO® product is there for a reason. To deliver healthy , superior nutrition you can see .
9. We are The Nutro Company . We believe in natural . In fact, we’re obsessed with it. Because natural is good. Natural is nutritious. Natural is pure. We brought our belief to dogs and cats when we pioneered the natural pet food category. Today we’re still proudly leading the charge. With products that build the foundation for superior pet health. Using only the finest natural ingredients, each targeting a specific need. Protecting our pets. Making them stronger, more youthful and vital. So they can enjoy life to the fullest. And people can enjoy them to the fullest. We are The Nutro Company. Providing a lifetime of health for pets Through the power of natural nutrition.
10.
11. Our Portfolio Blue Buffalo Innova, Evo HOLISTIC, NATURAL NUTRITION FOR TOTAL WELLBEING INGREDIENT-LED Nutri-dent Hill’s Science Diet SMART TREATS, FOCUS BEYOND ORAL FUNCTIONAL TREATS Key Driver ACCESSIBILE SOLUTIONS-LED Positioning SIMPLE, WHOLESOME & NATURAL POWERFUL, TAILORED NATURAL NUTRITION Competitive Set IAMS, Beneful, Purina ONE, Diamond Hill’s Science Diet Natural Balance
33. All Natural We use only natural ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge and expertise in natural pet nutrition is the foundation of our work We hold ourselves to a higher standard . It’s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTRO® product is there for a reason. To deliver healthy , superior nutrition you can see . Wild Buffalo Bill Cody, PNS, Diane & Jack Clagg, NC
45. Worth Talking to…YES!!!! Qualities of Nutro In Store Pet Nutrition Specialist Base: Dog Food Purchasers who interacted with Nutro In Store Demonstrator (n=84)
Get feedback on how they like the quarterly focus. If there is negative focus on how not only is it quarterly, but it will be aligned with marketing and Sales so we will all be talking the same message. So promotions will be matched.
Focus on Natural. Ask why they think Natural is in Quotes and explain.
Very exciting.
All about NATURAL! We are not trying to be, we ARE it!
The New Nutro Story! Memorize or Else! The word in red is the word that related to the title. This is how we want to go to market. Ask them how the four red words apply to Nutro and how we can apply them when talking to the customer.
Certified Trainer or Sales Read this. We believe in Natural, highlight how many times Natural appears in this. Have the specialists talk about what natural means in their life. What do they see around them that is going natural? Talk about this trend with the consumer.
Simple Decoder. This is how we are approaching the market with each line. Mention our focus for the Quarter, and show it is Solution led. Concentrate on Greenies being FUNCTIONAL TREAT
Shows that they are putting money in the program to enhance it.
Get feedback on how they like the quarterly focus. If there is negative focus on how not only is it quarterly, but it will be aligned with marketing and Sales so we will all be talking the same message. So promotions will be matched.
This is our new, “ No Heads Feet and Intestines”
ALL our NC product is guaranteed to improve skin and coat.
Get feedback. Success stories. Are they telling people? What is the word on the street?
MEMORIZE OR ELSE! THE NEW NUTRO STORY NATURAL CHOICE STORY
Incorporate these buzzwords into their conversations with pet parents.
This is good for all products.
Val likes this doggie.
Make sure we do not cause issues with the stores. Store Associates should either be on break or otherwise not on the clock. We should not interfere with the store management’s directive. Sales force will do seminars to educate as well.
Ask for Feedback
Point out how many came from Specialists.
Theses results prove that you are a valuable asset to the team! Good place to transition to awards.
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