Complex messages don’t work internally or externally There must be consistency between the push and pull messages from sales and marketing. But clearly sales must be provided with appropriate / relevant tools which are consistent with the marketing messages. Marketing may need to reconsider their “message” if if clearly isn’t in line with what real customers want.
Bridging The Gap Between Sales and Marketing Speakers: Greg Anyon Rob Fearn Peter McPartland Ian Roe
… that just need reconnecting and aligning Advocacy Loyalty Hand-over to the business Purchase Purchase intention Hand-over to sales Brand preference Brand consideration Brand awareness Customer awareness Marketing Sales The whole business
Creating a new partnership between sales and marketing Peter McPartland CIM Ambassador, SME
“ The materials many sales people are given are poorly developed and lacking in clarity”
Salesforce: June 2005
This isn’t on our agenda.
We don’t know it either.
Preferred communication styles Authoritarians Key Points Analysers Facts Logically Presented Visionaries Themes Supporters Contribute and Personalise Visual People Imagery and Colours Auditory People Speech Kinaesthetic People Emotions