14. … that just need reconnecting and aligning Advocacy Loyalty Hand-over to the business Purchase Purchase intention Hand-over to sales Brand preference Brand consideration Brand awareness Customer awareness Marketing Sales The whole business
15. Creating a new partnership between sales and marketing Peter McPartland CIM Ambassador, SME
16.
17.
18.
19.
20.
21.
22.
23.
24. Preferred communication styles Authoritarians Key Points Analysers Facts Logically Presented Visionaries Themes Supporters Contribute and Personalise Visual People Imagery and Colours Auditory People Speech Kinaesthetic People Emotions
25.
26.
27.
28.
29.
30. What we can do to check and change our behaviour Ian Roe CIM Ambassador, Cheshire
Complex messages don’t work internally or externally There must be consistency between the push and pull messages from sales and marketing. But clearly sales must be provided with appropriate / relevant tools which are consistent with the marketing messages. Marketing may need to reconsider their “message” if if clearly isn’t in line with what real customers want.
