Google + Tricks and Treats - October Client Success Webinar

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Jeff Riddall, Director of Product Strategy, reviews the potential value of Google + for Brands and Local Businesses, how to setup a Google + Business Page, how to effectively post to Google + and measure your effectiveness. Click here to access our Google + for Business Guide - http://www.gshiftlabs.com/resources/how-to-guides/google-plus-business-page-optimization-guide/

Marketing

Agenda
• The Google + value proposition for Brands and Local
Content Marketing Performance
Metrics for SEO, Social & Mobile
Businesses
• How to setup and fully configure a Google + Business page
• Tips for posting, curating and sharing content on Google +
• Measuring the effectiveness of Google +
Outcome:
Leverage Google + as an important channel to help improve
your overall organic Web presence.

Well….it is owned, managed and readily indexed by Google
343 Million active users can’t be wrong
There are some large, strong communities not to be ignored
Content Marketing Performance
Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Searc
h

Social signals do matter and social platform usage is
increasing as a critical component of optimized content
marketing
One more distribution channel for your content and spoke in
your Web presence
Content Marketing Performance
Metrics for SEO, Social & Mobile
Why Google + ?
Mobile
Searc
h

Google My Business
Mobile
Searc
h
Socia
l
Content Marketing Performance
Metrics for SEO, Social & Mobile

Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Followers
Mobile
Searc
h
Socia
l
Start by identifying and
following relevant
users/pages/communities
on Google + to build your
own Circle of Followers
over time
Include Google + Follow
and Share icons on your
own website
Followers are more likely
to see your content in
regular search results

Content Marketing Performance
Metrics for SEO, Social & Mobile
Content Tricks
Mobile
Searc
h
Socia
l
Post keyword rich, visual content
linked to the Web content you are
promoting (a blog post, whitepaper,
event, image, video, etc.)
Use asterisks to create *Keyword Rich
Post Titles*
Leverage keyword rich #hashtags to
enhance the searchability of your
posts
Include a Calls to Action i.e. +1, Share,
Click
Share with relevant Circles and/or
Communities
Consider embedding posts into Web
pages, blog posts – Photo Galleries,
Events

Content Marketing Performance
Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Searc
h
Socia
l
In gShift you can monitor Google + related social signals,
referral traffic and keyword positions of posts and content.

Content Marketing Performance
Metrics for SEO, Social & Mobile
Measuring Google +
Mobile
Searc
h
Socia
l

Visibility Engagement Audience
Content Marketing Performance
Metrics for SEO, Social & Mobile
Google + Insights
Mobile
Searc
h
Socia
l

Content Marketing Performance
Metrics for SEO, Social & Mobile
Questions?
Mobile
Socia
l
We will do our best to answer any questions you
have now or feel free to contact me via email or
your own Client Success Manager.
Jeff.Riddall@gshiftlabs.com

Package What’s Included
• 5 Keywords
• 5,000 Tweets/month
• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5%
Content Marketing Performance
Metrics for SEO, Social & Mobile
Special Promotions
Social Keyword
Research Module (1/2
off the regular price with
a new 12-month
subscription)
Promotion expires November 5, 2014.
Contact sales@gshiftlabs.com or your CSM for more details.
referral fee.

What’s New
• Yandex, Baidu and Naver Search Engine Data
• Content Performance Module and Report
Content Marketing Performance
Metrics for SEO, Social & Mobile
• Web Presence Report Layout
• Constant Contact Email Integration
• Pinterest Page Signals
Be sure to check out Product Updates in the Resources
section in gShift.

Content Marketing Performance
Metrics for SEO, Social & Mobile
Next Month
Client and Competitive ConveMrsoabtiiloen
&
Presence Analysis

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Google + Tricks and Treats - October Client Success Webinar

1. gShift Client Success Webinar Series presents: Google + Tricks and Treats Content Marketing Performance Metrics for SEO, Social & Mobile

2. Jeff Riddall • Director of Product Strategy • 12+ years experience in Content Marketing Performance Metrics for SEO, Social & Mobile Web marketing • Journalism Major • Blogger and Social Media Addict • Hockey Dad jeff.riddall@gshiftlabs.com @JRiddall + JRiddall JRiddall on LinkedIn Presenter

3. Agenda • The Google + value proposition for Brands and Local Content Marketing Performance Metrics for SEO, Social & Mobile Businesses • How to setup and fully configure a Google + Business page • Tips for posting, curating and sharing content on Google + • Measuring the effectiveness of Google + Outcome: Leverage Google + as an important channel to help improve your overall organic Web presence.

4. Well….it is owned, managed and readily indexed by Google 343 Million active users can’t be wrong There are some large, strong communities not to be ignored Content Marketing Performance Metrics for SEO, Social & Mobile Why Google + ? Mobile Searc h

5. Social signals do matter and social platform usage is increasing as a critical component of optimized content marketing One more distribution channel for your content and spoke in your Web presence Content Marketing Performance Metrics for SEO, Social & Mobile Why Google + ? Mobile Searc h

6. Content Marketing Performance Metrics for SEO, Social & Mobile Google + Setup Mobile Searc h Socia l Step 1 – Create a Google + Personal Profile Step 2 – Create a Google My Business or Google + Brand Page

7. Content Marketing Performance Metrics for SEO, Social & Mobile Google + Setup Mobile Searc h Socia l Step 3 – Add basic keyword rich info to your Story/About section. Incorporate links to relevant web pages and add any related links to your other social accounts or Web presence points. Add your logo, a branded cover photo and relevant photos/videos.

8. Google My Business Mobile Searc h Socia l Content Marketing Performance Metrics for SEO, Social & Mobile

9. Content Marketing Performance Metrics for SEO, Social & Mobile Google + Followers Mobile Searc h Socia l Start by identifying and following relevant users/pages/communities on Google + to build your own Circle of Followers over time Include Google + Follow and Share icons on your own website Followers are more likely to see your content in regular search results

10. Content Marketing Performance Metrics for SEO, Social & Mobile Content Tricks Mobile Searc h Socia l Post keyword rich, visual content linked to the Web content you are promoting (a blog post, whitepaper, event, image, video, etc.) Use asterisks to create *Keyword Rich Post Titles* Leverage keyword rich #hashtags to enhance the searchability of your posts Include a Calls to Action i.e. +1, Share, Click Share with relevant Circles and/or Communities Consider embedding posts into Web pages, blog posts – Photo Galleries, Events

11. Content Marketing Performance Metrics for SEO, Social & Mobile Measuring Google + Mobile Searc h Socia l In gShift you can monitor Google + related social signals, referral traffic and keyword positions of posts and content.

12. Content Marketing Performance Metrics for SEO, Social & Mobile Measuring Google + Mobile Searc h Socia l

13. Content Marketing Performance Metrics for SEO, Social & Mobile Measuring Google + Mobile Searc h Socia l

14. Visibility Engagement Audience Content Marketing Performance Metrics for SEO, Social & Mobile Google + Insights Mobile Searc h Socia l

15. Content Marketing Performance Metrics for SEO, Social & Mobile Questions? Mobile Socia l We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager. Jeff.Riddall@gshiftlabs.com

16. Package What’s Included • 5 Keywords • 5,000 Tweets/month • $5/keyword over 5 Keywords gShift Referral Program Refer new business to gShift and receive 5% Content Marketing Performance Metrics for SEO, Social & Mobile Special Promotions Social Keyword Research Module (1/2 off the regular price with a new 12-month subscription) Promotion expires November 5, 2014. Contact sales@gshiftlabs.com or your CSM for more details. referral fee.

17. What’s New • Yandex, Baidu and Naver Search Engine Data • Content Performance Module and Report Content Marketing Performance Metrics for SEO, Social & Mobile • Web Presence Report Layout • Constant Contact Email Integration • Pinterest Page Signals Be sure to check out Product Updates in the Resources section in gShift.

18. Content Marketing Performance Metrics for SEO, Social & Mobile Next Month Client and Competitive ConveMrsoabtiiloen & Presence Analysis

Editor's Notes

Contact gShift sales or your CSM for more details.

Google + Tricks and Treats - October Client Success Webinar

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