Information Architecture and Professional Communication

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Information Architecture and Professional Communication …

Information Architecture and Professional Communication

I created these slides using Apache OpenOffice for the Professional Communication course at Ryerson's Chang School. I delivered the presentation on July 23, 2012. The presentation explored how the fields of information architecture and professional communication interrelate.

www.grpatten.com

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  • 1. Your Name Grant Patten Your Title 1st Line of Your Organization CCMN 279 2nd Line of Your Organization INFORMATION ARCHITECTURE Chang SchoolRyerson University and Course Name More Description About the Course Assignment #6b PROFESSIONAL COMMUNICATION 2005-12-31 July 23, 2012
  • 2. What is information architecture?Information architecture (IA) is the art and science oforganizing and labelling websites, intranets, onlinecommunities and software to support usability (Wiki)Information architecture (IA) is “the structural designof shared information environments” (Morville &Rosenfeld, 2007)Richard Saul Wurman in 1976: “I thought theexplosion of data needed an architecture, needed aseries of systems, needed systemic design” (Wiki) 2
  • 3. Communicating to stakeholders with IA Low-fidelity prototypingPost-it note prototyping Wireframe sketches 3
  • 4. Communicating to stakeholders with IA High-fidelity prototypingStatic wireframes (e.g., Visio)Interactive/clickable wireframes (e.g., Dreamweaver,OmniGraffle, Axure)"Axure prototypes are a fundamental communicationtool in our process. Developers and testing analystsespecially love the clickable prototypes. They conveythe features and functionality more easily than lengthyfunctional specifications. There’s just no way we couldgo back to static wireframes" (Axure.com) 4
  • 5. Communicating to stakeholders with IAExample of high-fidelity prototype 5
  • 6. Communicating to stakeholders with IAExample of high-fidelity prototype 6
  • 7. Communicating to stakeholders with IA User flow diagram 7
  • 8. Communicating to stakeholders with IA PersonasNarrative descriptions of user ‘types’ for whom aproduct is designed (Massanari 2010)Facilitate empathy between designer and user andhighlight important information about users that mightotherwise be lost or discounted during thedevelopment cycleHelp to avoid the “design for oneself” mentality 8
  • 9. Communicating to stakeholders with IA Personas 9
  • 10. Communicating to users/customers with IA“The real value of both personas andstorytelling is the way they give us aclear, human picture of the people wedesign for. It’s so easy to get caught upin all the mechanics of creatingtechnology and forget that there arereal people out there. The other reallyimportant value of personas is inhelping us empathize with people whoare not just like us.” (Quesenbery) 10
  • 11. Objective organization scheme 11
  • 12. Ambiguous organization scheme 12
  • 13. Communicating to users/customers with IA Site map as narrative outline 13
  • 14. Communicating to users/customers with IAAIDA (attention, interest, desire, action) 14
  • 15. Communicating to users/customers with IAAIDA (attention, interest, desire, action) 15
  • 16. Communicating to users/customers with IAAIDA (attention, interest, desire, action) 16
  • 17. ConclusionsComments?Questions?Can you think of a website (orother information environment)that uses IA to effectivelycommunicate a story? 17
  • 18. ReferencesPapers/books:Massanari, A. (2010). Designing for imaginary friends: information architecture,personas and the politics of user-centered design. New Media & Society. 401-16.Morville, P. and Rosenfeld, L. (2007). Information Architecture for the World WideWeb. OReilly Media, Inc.: Sebastopol.Sites:http://axure.com/why-axurehttp://axure.nockles.com/t3_futuretechhttp://barnabasnagy.net/2011/12/26/speech-bubble-user-flow-user-journeyhttp://danieleizans.com/tag/personashttp://en.wikipedia.org/wiki/Information_architecturehttp://forumone.com/blogs/post/persuasive-architecturehttp://mpiweb.org/Libraries/Magazine/wurman-lg.sflb.ashxhttp://nothingbutnets.nethttp://public.iwork.com/document/?d=IA_as_Storytelling.key&a=p192957431http://sixrevisions.com/user-interface/website-wireframinghttp://usefulusability.com/whitney-quesenbery-interview 18