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Connect, Build, Sustain: Growing Your Business with Social Media

Connect, Build, Sustain: Growing Your Business with Social Media



Your social media presence has to be planned, executed, managed, and measured on a daily basis ...

Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website



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  • Ask Matt: what really is inbound marketing? What does it mean for a business?
  • So here’s where we tie in inbound marketing to business. We are not trying to tell you to just be on Facebook, or Twitter, or to post pictures of your employees and company outings. Those efforts need to be tied into your other marketing/business objectives,.. To generate traffic, inquiries, leads, and sales. If they are not doing that, then something needs to change. This often isn’t the case because someone puts social media in a silo, with someone whose “good with Facebook” but disconnected from the rest of the business. It works! Increase Awareness & Drive Inquiries Reach More Customers & Prospects Sell more things!
  • It really starts with how we view it… Do we just view it as one of these things? Or something else entireley? Perhaps something that’s a way for us to simply share the latest blog post URL. It has to be about more than that. How people communicate, Target like-minded prospects, Communicate with customers Why use social media? More prospects to sell to Generate interest in your brand Build your brand Loyalty Position your company Customer Service Another Channel
  • Now that chart can be overwheleming. We can almost spend 60 minutes on it! But Matt , it’s very imprortant to understand this if you want social media to build business. Do you want to talk about this a bit?
  • Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  • Provide keywords in the Company description Add your Products & Services Update the Company Status frequently Matt will talk about the various features here… Mention advertisements as well!
  • Talk about Timeline, cover images Talk about the 4 boxes you can highlight… considerations
  • Talk aobut value of pictures, getting Likes, … how it helpss Edge Rank… which will make your other posts get shown Hovering over the # of likes… see organic vs. viral search (matt has slide)
  • Benefits of facebook ads.. Affordable, most effective Ask Matt about specific types of facebook ads that have worked for businesses Target your competitors
  • One of the key things that we see when it comes to Twitter success---- you have to engage on a personal and professional level. It’s important to have a company page, but we’ve seen the most success by also having our employees with personal pages . Of course, we want them sharing our content, content that will appeal to our customers and prospects, engaging with our audience, etc… but also building relationships!
  • Thoughts from matt: companies aren’t creating enogh … not taking the steps tp create and edit and publish Putting the URL in the description up top to drive traffic… and then measure Fill out your tags! Keywords in description. Don’t just upload and hope people find it! You have to activelyh promote it and share across other channels, in an integrated campaign !
  • Pictures of employees, jobs that you’ve produced, on the road shows, apps that you love, etc. Connect with clients that are already there Post pictures of your job samples, creative outputs, marketing collateral, and other pieces that you are proud of. Showcase employees – management and day-to-day! Claim your branded username today! Avoid uploading directly to Pinterest – Pin photos from your website and blog to drive traffic. Focus on creating and sharing helpful content that your customers will benefit from… and that will visually appeal to them! -------Can it drive business? If your signifcant other is on Pinterest, check your credit card statements.
  • This slide wraps up the social media section!

Connect, Build, Sustain: Growing Your Business with Social Media Connect, Build, Sustain: Growing Your Business with Social Media Presentation Transcript