Social media report 240615
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A round up of the latest social media news.
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Social media report 240615
- 2. Wimbledon: Novak Djokovic, Serena Williams Are Social Champions • The winners of the 2015 Wimbledon Championships tennis tournament will not be crowned until July 12, but Adobe Digital Index set its top seeds in terms of social clout. • Djokovic has more than 10 million fans and followers, and he also was the most- mentioned player in the past 30 days, boasting the highest international reach. • As for Williams, she has 8.7 million fans and followers and was the topic of the second-most social mentions. She also had the most Instagram followers. • http://www.adweek.com/socialtimes/2015-wimbledon-championships-adobe-digital-index/622251
- 3. Instagram Ads to Get More Focused with Facebook Targeting Options • Get ready, your Instagram advertising options are about to get a lot more specific. Ahead of the Cannes Lions Festival this week, Facebook’s Vice President of Global Marketing Solutions Carolyn Everson has said that Facebook’s targeting data will soon be available for use on Instagram. • Facebook already uses some of its data for ad targeting on Instagram, though it’s limited to basic age and gender – Everson says that’s about to change , with the “entire suite of Facebook targeting on Instagram over the next few months”. • http://www.socialmediatoday.com/social-business/adhutchinson/2015-06-23/instagram-ads-get-more-focused-facebook- targeting-options
- 4. Is YouTube at Risk of Losing its Status as the King of Online Video? • Facebook now poses a major threat to YouTube’s long-held dominance in online video advertising. • The social network’s video views are rocketing and recent trials with content owners suggest it’s primed to become a plausible alternative to YouTube. • http://www.socialmediatoday.com/social-business/adhutchinson/2015-06-23/youtube-risk-losing-its-status-king-online- video
- 5. Facebook Marketing Partners Test Prospecting Dynamic Product Ads • Some Facebook Marketing Partners, including ROI Hunter, have been testing a new advertising option: prospecting dynamic product ads. • According to an ROI Hunter blog post, the new ad units are created the same way brands create product ads, but they can now target Facebook users who did not visit their websites. • Advertisers can use Facebook’s targeting options—lookalike audiences, custom audiences, interests—to expand the potential audience for their ads. • http://www.adweek.com/socialtimes/roi-hunter-prospecting-dynamic-product-ads/622226
- 6. Bolivia Gets Internet.org App • Bolivia joined the list of countries where the Internet.org application is available late last week. • Facebook co-founder and CEO Mark Zuckerberg announced in a Facebook post Friday that subscribers to the Viva network in that country will gain access to the free basic Internet services provided by the app. • http://www.adweek.com/socialtimes/bolivia-internet-org-app/622241
- 7. Follow our blog! • Follow our blog for weekly social media news updates. • www.growonlinemarketing.co.uk/blog