11 Tips For Your Customer Advocate Marketing Program
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Powering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. In fact, 77% of consumers are more likely to buy a product when they hear about it from friends and family according to Nielsen. This webinar covers how to power, measure and grow advocate marketing – from identifying tens of thousands of the “right” advocates to measuring ongoing advocate program success.
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11 Tips For Your Customer Advocate Marketing Program
- 1. 11 Tips For Your Customer Advocate Marketing Program Gregory Shove @GregShove
- 4. Why advocates? Powering people to tell the brand story is the most powerful form of marketing of consumers are more likely to buy a product when they hear about it from friends and family 77%
- 6. Why customer advocates? • Know your brand • Use your product • Credible source of product information • You have lots of them
- 7. Tip 1: Develop programs to meet business goals and values • Goals – Increase social engagement – Brand preference – Intent to purchase – Drive traffic to your website – Create new customers
- 8. Tip 2: Invite your best customers to be advocates Social presence + Brand passion = Customer Advocate
- 9. Tip 3: Allow for creative freedom • Keep it easy • Keep it fun • Keep it fresh
- 10. Tip 4: Utilize existing brand content
- 11. Tip 6: Repurpose advocate content on paid and owned SocialChorus OWNED Tell Your Brand Story Accelerate Your Brand Story EARNED Enable others to tell your story PAID 10X*more engagement than brand-paid content 7X*more engagement than brand-owned content *SocialChorus results
- 12. Tip 5: Surprise and delight your customers with thank yous
- 13. Tip 7: Maintain an always-on program for customer advocates
- 14. 14 Pepsi AMP Goal: Engage customer advocates to amplify brand story in social channels - Engage existing fans and customers to share content and tips from the AMP Energy Super Fan experience - Drive traffic to AMP Power Dash Facebook Page - Generate downloads of AMP’s mobile applications
- 15. Additional questions? Want to learn more? • #SocialChorusU Twitter Chat – Thursday, August 29 at 11am PT • Download the ebook • Contact us – www.socialchorus.com/contact
Editor's Notes
- We also hope that during or after today’s webinar you’ll give us a follow or like on our social media accounts. You can also follow us in all other channels. How many advocates do you think you have? Love brands vs. Like brands What percentage of customers would advocate for your brand? high % – missed opportunity
- SocialChorus is the leading advocate marketing solution for the brands that people love.
- There are 3 types of advocates
- Values A family company Drink responsibly Social corporate responsibility
- Layout is great…lets get the rest of the case studies this way