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1 of 10
Got Green Leads?
Pay –For-Performance
Unified Demand Gensm
www.green-leads.com
Pay For Performance Services
• Inbound Marketing
– Google Search
– Prospects Find You
– Prospects Raise Their Hands
• Outbound Marketing
– Reaching Out
– Targeted and Swift
– Prospects Get Found by Us
www.green-leads.com
+1.978.633.3233
Our Recent Work
• From
Small to Mid Sized Companies
to
Billion Dollar Companies
• B2B
– Technology
– Services
– Big Ticket Items
www.green-leads.com
+1.978.633.3233
Pay For Performance Demand Gen
• Green Leads Model – Every deliverable has a price
– $X per appointment
– $Y per list member developed
– $Z per webinar registrant
– Guaranteed
– Higher level of Accountability
• Other Lead Gen Models – The deliverable is hours
– Inside Teams: Traditional inside sales people, $N per month, per FTE
– Combo Performance/Fees: $N per month, per FTE, $X per lead
– Service providers are not accountable for their delivery
– Tend to abuse the model www.green-leads.com
+1.978.633.3233
Performance
"After working with three lead gen firms, Green Leads is the
only one that was both consultative to our firm as well as
generating leads. The others were boiler room operations.
We actually have a working relationship with Green Leads.
Oh, one more thing. They're very effective."
Terrance Oprea, President, MCCI
selling to marketing targets Global 2000 & Federal
www.green-leads.com
+1.978.633.3233
Outbound Marketing
• Qualified Lead Gen
– Prospect Meets a Certain Criteria
• Technology, Metric, Market Need?
• Other litmus-type questions
– Role Based List Deliverable with Answers to Criteria
• Role Based List Development
– At the Companies Specified
– Confirmed to be the
Title/Role Defined
• List Validation
– Contact Info Validated
• Market Research www.green-leads.com
+1.978.633.3233
Performance
"Green Leads reps are motivated by one thing only -- delivering
meetings that take place with the right prospects. They don't
get paid until we approve the meeting. They are basically our
appointment setting concierges."
Dave Peterson, CMO
Coverity
selling to software development executives
www.green-leads.com
+1.978.633.3233
Inbound Marketing
• Social Media/SEO
– Measureable Activity
– Site, Blogging, Social Media, SEO
– Performance Based Traffic & Ranking
• Lead Nurturing
– Marketing Automation
– CRM Integration
– Campaign or Per Contact Pricing
• Web Events
– Turnkey Events
– CPL Guarantee
• Content Syndication
– Content Creation
– CPL Guarantee
• Inbound Response
– Handle Inbound Email & Calls
– Integrate with Lead Nurturing
– 30% discount on Meetings
from Inbound Activity
www.green-leads.com
+1.978.633.3233
Performance
"Green Leads did a tremendous job of getting our sales reps in
front of senior decision makers that were previously beyond
our reach. It's also one of the most cost-effective programs
we've run. We've generated millions in pipeline in the last six
months as a result of Green Leads, and we expect to close
some significant business this year from the program."
Cheri Bergeron, VP Corporate Marketing
Borland
selling to C/VP Software & App Dev Executives
www.green-leads.com
+1.978.633.3233
Got Demand Gen?
Contact: Mike Damphousse
mike@green-leads.com
1.978.633.3233
www.green-leads.com
Smashmouth Marketing (blog)

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Green Leads Overview

  • 1. Got Green Leads? Pay –For-Performance Unified Demand Gensm www.green-leads.com
  • 2. Pay For Performance Services • Inbound Marketing – Google Search – Prospects Find You – Prospects Raise Their Hands • Outbound Marketing – Reaching Out – Targeted and Swift – Prospects Get Found by Us www.green-leads.com +1.978.633.3233
  • 3. Our Recent Work • From Small to Mid Sized Companies to Billion Dollar Companies • B2B – Technology – Services – Big Ticket Items www.green-leads.com +1.978.633.3233
  • 4. Pay For Performance Demand Gen • Green Leads Model – Every deliverable has a price – $X per appointment – $Y per list member developed – $Z per webinar registrant – Guaranteed – Higher level of Accountability • Other Lead Gen Models – The deliverable is hours – Inside Teams: Traditional inside sales people, $N per month, per FTE – Combo Performance/Fees: $N per month, per FTE, $X per lead – Service providers are not accountable for their delivery – Tend to abuse the model www.green-leads.com +1.978.633.3233
  • 5. Performance "After working with three lead gen firms, Green Leads is the only one that was both consultative to our firm as well as generating leads. The others were boiler room operations. We actually have a working relationship with Green Leads. Oh, one more thing. They're very effective." Terrance Oprea, President, MCCI selling to marketing targets Global 2000 & Federal www.green-leads.com +1.978.633.3233
  • 6. Outbound Marketing • Qualified Lead Gen – Prospect Meets a Certain Criteria • Technology, Metric, Market Need? • Other litmus-type questions – Role Based List Deliverable with Answers to Criteria • Role Based List Development – At the Companies Specified – Confirmed to be the Title/Role Defined • List Validation – Contact Info Validated • Market Research www.green-leads.com +1.978.633.3233
  • 7. Performance "Green Leads reps are motivated by one thing only -- delivering meetings that take place with the right prospects. They don't get paid until we approve the meeting. They are basically our appointment setting concierges." Dave Peterson, CMO Coverity selling to software development executives www.green-leads.com +1.978.633.3233
  • 8. Inbound Marketing • Social Media/SEO – Measureable Activity – Site, Blogging, Social Media, SEO – Performance Based Traffic & Ranking • Lead Nurturing – Marketing Automation – CRM Integration – Campaign or Per Contact Pricing • Web Events – Turnkey Events – CPL Guarantee • Content Syndication – Content Creation – CPL Guarantee • Inbound Response – Handle Inbound Email & Calls – Integrate with Lead Nurturing – 30% discount on Meetings from Inbound Activity www.green-leads.com +1.978.633.3233
  • 9. Performance "Green Leads did a tremendous job of getting our sales reps in front of senior decision makers that were previously beyond our reach. It's also one of the most cost-effective programs we've run. We've generated millions in pipeline in the last six months as a result of Green Leads, and we expect to close some significant business this year from the program." Cheri Bergeron, VP Corporate Marketing Borland selling to C/VP Software & App Dev Executives www.green-leads.com +1.978.633.3233
  • 10. Got Demand Gen? Contact: Mike Damphousse mike@green-leads.com 1.978.633.3233 www.green-leads.com Smashmouth Marketing (blog)