Online communities
Linking the citizens and customers into
 decision making in a totally new way
Old way


         Big vision, big policy & a lot of time



policy        citizens                            policy
New way

      Micro launches, small policy, insights, iterations




                                             Small
 ...
Colmar Brunton Communities
The Your Community Platform




                                                                          activities




 ...
8,000 potholes and other broken
things have been fixed
The keys to successful
 online communities
1.LISTEN
Talk with citizens in context. Listen to their
ideas before they get skewed. To uncover issues,
ask good question...
2. ORGANISE
Around issues people really care about and/or
want to change.
3. CROWD WISE
Co-create with citizens, offer innovation as
standard. Learn to feed off the wisdom of crowds.
4. ENGAGE
Provide utility, education, entertainment and
connection .
5. COMMIT
Spend long-term quality time with participants.
Build lasting relationships, create arenas for
subscription and ...
“It's not about you. It's about all of us"
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
Public Sphere: Gov 2.0 - John Shanahan
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Public Sphere: Gov 2.0 - John Shanahan

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Public Sphere: Gov 2.0 - John Shanahan

  1. 1. Online communities Linking the citizens and customers into decision making in a totally new way
  2. 2. Old way Big vision, big policy & a lot of time policy citizens policy
  3. 3. New way Micro launches, small policy, insights, iterations Small policy policy Small policy
  4. 4. Colmar Brunton Communities
  5. 5. The Your Community Platform activities quick profile discussions Activities online focus messages news polls / connect groups
  6. 6. 8,000 potholes and other broken things have been fixed
  7. 7. The keys to successful online communities
  8. 8. 1.LISTEN Talk with citizens in context. Listen to their ideas before they get skewed. To uncover issues, ask good questions, focusing on how people feel
  9. 9. 2. ORGANISE Around issues people really care about and/or want to change.
  10. 10. 3. CROWD WISE Co-create with citizens, offer innovation as standard. Learn to feed off the wisdom of crowds.
  11. 11. 4. ENGAGE Provide utility, education, entertainment and connection .
  12. 12. 5. COMMIT Spend long-term quality time with participants. Build lasting relationships, create arenas for subscription and meaningfulness.
  13. 13. “It's not about you. It's about all of us"

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