1. Online communities
Linking the citizens and customers into
decision making in a totally new way

7. Old way
Big vision, big policy & a lot of time
policy citizens policy

8. New way
Micro launches, small policy, insights, iterations
Small
policy
policy
Small policy

9. Colmar Brunton Communities

11. The Your Community Platform
activities
quick profile
discussions Activities online focus messages news
polls / connect
groups

14. 8,000 potholes and other broken
things have been fixed

15. The keys to successful
online communities

16. 1.LISTEN
Talk with citizens in context. Listen to their
ideas before they get skewed. To uncover issues,
ask good questions, focusing on how people feel

17. 2. ORGANISE
Around issues people really care about and/or
want to change.

18. 3. CROWD WISE
Co-create with citizens, offer innovation as
standard. Learn to feed off the wisdom of crowds.

19. 4. ENGAGE
Provide utility, education, entertainment and
connection .

20. 5. COMMIT
Spend long-term quality time with participants.
Build lasting relationships, create arenas for
subscription and meaningfulness.

21. “It's not about you. It's about all of us"