Public Sphere: Gov 2.0 - John Shanahan

Online communities Linking the citizens and customers into decision making in a totally new way

Old way Big vision, big policy & a lot of time policy citizens policy

New way Micro launches, small policy, insights, iterations Small policy policy Small policy

Colmar Brunton Communities

The Your Community Platform activities quick profile discussions Activities online focus messages news polls / connect groups

8,000 potholes and other broken things have been fixed

The keys to successful online communities

1.LISTEN Talk with citizens in context. Listen to their ideas before they get skewed. To uncover issues, ask good questions, focusing on how people feel

2. ORGANISE Around issues people really care about and/or want to change.

3. CROWD WISE Co-create with citizens, offer innovation as standard. Learn to feed off the wisdom of crowds.

4. ENGAGE Provide utility, education, entertainment and connection .

5. COMMIT Spend long-term quality time with participants. Build lasting relationships, create arenas for subscription and meaningfulness.

“It's not about you. It's about all of us"

Public Sphere: Gov 2.0 - John Shanahan

by greebo on Jun 25, 2009

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Public Sphere: Gov 2.0 - John Shanahan — Presentation Transcript