Strategic management syallbus helpful for ICAI students

1. CHAPTER 1
BUSINESS POLICY & STRATEGIC MANAGEMENT
MANAGEMENT
Influence Process
To make
things
happen
To gain
command
over phenomena
To induce and
direct
events and people

2. STRATEGY
Scheme of corporate intent and action
TO
ACHIEVE
Effectiveness
Mobilise
Resources
Direct Effort
and
Behaviourhandle Events
And Problems
perceive and
Utilise
Opportunities
Meet Challenges
And Threats

3. CHARACTERISTICS OF CORPORATE STRATEGY
• long-range in nature
• action oriented and is more specific than objectives
• multipronged and integrated
• flexible and dynamic
• formulated at the top management level
• meant to cope with a competitive and complex setting
• flows out of the goals and objectives
• perceiving opportunities and threats and seizing initiatives
to cope with them
• deployment of limited organizational resources in the best
possible manner
• combination, sequence, timing, direction and depth of
various moves and action
• unified criteria for managers in function of decision making

4. COMPETITIVE
STRATEGY
Company strength &
weakness
Industry
opportunities
and Threats
Factors internal to
the company
Personal value of
the key implementers
Context in which
competitive strategy is
formulated
Broader societal
expectation
Factors external
to the company
DYNAMICS OF COMPETITIVE STRATEGY

5. Collection Of
Ongoing Activities
And Processes
Systematically
Coordinate And Align
Resources
and Actions
with
Mission, Vision
and Strategy
STRATEGIC MANAGEMENT

6. FRAMEWORK OF
STRATEGIC MANAGEMENT

8. IMPORTANCE OF
STRATEGIC MANAGEMENT
Clarity in
objective &
direction
Decision
Making
Offsetting
Uncertainty
Path
finder
Increased
Organisational
Effectiveness

9. STRATEGIC DECISION MAKING
Managerial process
Choosing
Course of Action
accomplishment of the organizational
goals

11. VISION

12. CORPORATE LEVEL
BUSINESS LEVEL
FUNCTIONAL
LEVEL
STRATEGIC LEVELS IN ORGANISATIONS