My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
3. #RecruitIn
@googledave
Apple - WHY?
We believe in challenging the
status quo and doing things
differently
Apple - HOW?
Our Products are beautifully
designed and easy to use
Apple - WHAT?
We make Great Computers etc
36. #RecruitIn
· It’s a marriage, not a one night stand
· Humans are at the other end
· Tailor you approach to the influencer
· Listen and learn
· Make friends before you need them
@googledave
37. #RecruitIn
· Be a giver, not a taker – givers gain
· Share, comment and write reviews
· Invite to interview, guest posts
· Curate their content, include in Top lists
· Co-create – look for joint opportunities
@googledave
38. #RecruitIn
· Employees advocates – they can reach an
audience 10x your brand
· Harness the power of the team
· Identify you most socially savvy
· Rules of the game – follow the content plan
· Measure, share and grow
@googledave
40. #RecruitIn
SEE
Persona has a problem
but is not aware of the
solution
THINK
Has a Problem and
is researching the
solutions
@googledave
DO
Aware of your
solution,
convince them!
DELIGHT
They’re a customer
encourage to buy
and share more
41. #RecruitIn
1. Industry
Pain Points
2. Common
Customer
Q’s
@googledave
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends