2. The Oxford University Press
defines Export marketing as
“marketing on a worldwide
scale reconciling or taking
commercial advantage of
global operational
differences, similarities and
opportunities in order to meet
global objectives.”
3. WORLDWIDE COMPETITION
One of the product categories in which global
competition has been easy to track in U.S.is
automotive sales. The increasing intensity of
competition in global markets is a challenge facing
companies at all stages of involvement in
international markets. As markets open up, and
become more integrated, the pace of change
accelerates, technology shrinks distances between
markets and reduces the scale advantages of large
firms, new sources of competition emerge, and
competitive pressures mount at all levels of the
organization.
5. MEANING
R.L. Kramer defines “ export marketing
involves export business with individuals,
firms organizations and/or government
entities in the countries”
Export market is a systematic process to
designing and delivering products to satisfy
overseas customer and to achieve objective
of the firm.
6. FEATURES OF EXPORT MARKETING
Systematic process
Customer focus
Trade barriers
Trading blocs
Documentation
Diverse customs and tradition
International market research
Spreading of risks
Reputation
7. MOTIVATION FOR EXPORT MARKETING
Rate of profit
Sales and production stability
Monopoly power
Competition in domestic market
Economic growth
Government policies
WTO
8. PROBLEMS FACED BY INDIAN EXPORTER
Recession in the world markets
Reduction in export incentives
Competition from china
Problem of production standards
Problems of sea pirates attacks
Problems of subsidies by developed
countries
Documentation formalities
9.
10.
11. SUNRISE EXPORT
Horticulture products such as fruits and
vegetables.
Green technology products such as wind
turbines, electric cars, etc.
Dairy products
Value added marine products
Processed fruits and vegetable products.
Value added meat products ,etc.
