What about advertising with google adwords, let's make a kitten product advertising campaign. This presentation was given at Budapest Skill Goulash meetup by Paola Lucido from www.budafony.com

1. Welcome to
Skill Goulash #3
Advertise online with Google AdWords
Paola Lucido - Budafony.hu

2. ● This file is licenced under the following
Creative Commons licence
● BY : attribution
● No commercial use
● No modification

3. Advertise Online with Google Adwords
• 1# Understand the Demand
• 2# Define yourstrategy
• 3# Adapt yourwebsite
• 4# Create yourCampaign
• 5# Wrong ad example

4. 1# Understand the demand
With google Keyword Planner
Search fornew keyword and ad group ideas

5. 1# Understand the demand
With an efficient Excel Sheet

6. 2# Define yourstrategy
• What Product? Cat produts: General? Specialized?
• Can I adapt ? Cat tree? Cat bed?
• Who are my competitors?
Local ? International?
• Competitive advantage
Free shipping ? 24h delivery?
• First page : Is there a chance to get there?

7. 2# Define yourstrategy

8. 3# Adapt yourwebsite
• Optimized Organic SEO
same keywords in yourwebsite than the ones in yourcampaign!
• Optimized Landing page
– Highlight yourcompetitive advantages
– Create « call to action »
– Simplify the buying process

9. 4# Create yourCampaign
• Select yourcampaign type and name
• geographic location
• Choose your“bid strategy”
• set yourdaily budget
• Create yourfirst ad group
• write yourfirst ad

10. 4# Create yourCampaign

11. 4# Create yourCampaign
• Insert yourkeywords into the keyword field in your
account :
Exact, large, modified broad, broad
• Review everything
• Enteryourbilling information
• Try different adds
• Checkthe stats !

12. 4# Create yourCampaign

13. Questions?