Photos That Sell     Subjects To Shoot,   Things To Look Out For& Traps To Avoid At All Costs!  Tips For Shooting Photos T...
Think beyond just capturing your subject Whether its a model or an object or a  place, try to create an image that  says s...
People photos that sell are going to convey an emotion, or a concept      or a lifestyle situation.Dont try to do everythi...
Images need a sense of purpose. The viewer should never be leftwondering why you took the photo?    Tips For Shooting Phot...
A lot of photo buyers these days         are non- professionals.   Buying images isnt necessarily      their main responsi...
Execution is everything …Focus Exposure Composition   Master the rules before   you try breaking them    Tips For Shooting...
When photographing people, always ask for a release first. Take the time explain what youretrying to capture before you st...
If a photograph needs a  caption to explain it ...   its not a stock image… and its probably notmuch of a photo either! Ti...
Take a Client Centric approach when   youre keywording your images Decide who your target buyers might be and why they nee...
The best selling photographs   of famous landmarks     are usually taken by   local photographers!     Tips For Shooting P...
Food should be eaten    Drinks should be drunk Still-life food & beverage shots do sell but competition is steepCapture th...
Always Get Model Releaseseven for unidentifiable body partsMany buyers will err on the side ofcaution, especially if theyr...
No free advertising!Compose out brands, logos and branding,    or remove them in Photoshop.   No one pays for photos of th...
If a face is visible the eyes      will be the focal pointIf two or more faces are visible    there will be a connection  ...
Set up for tabletop photography  and start a list of subjectsThen use downtime – or lousyweather – to add valuable new  ma...
When shooting objects make sure thecontext totally works... or totally misses!    Reality sells & abstracts sell...Vague s...
Food photos sell but they MUST look appetizing Lighting is paramountAnd most of the time the  food will be inedible!  Tips...
Always carry Model & Property      Releases in your kit.Offer to send a digital copy by email    ... in return for a signa...
Computers and technology shots can  sell extremely well but competition           is extremely high.Look to capture concep...
Cut-outs can sell, but competition is   high and demand has peakedSo look for other ways to get in close and create someth...
Landscape images for stock oftenneed people to add scale & meaning Buyers demand it, but many of the   landscape-purists w...
Sunrise and sunset skies  make boring imagesThe magic is in the light and the way it plays on objectsCapture that and youl...
If youre a sunrise addict, look to add  interesting, easily-identified silhouettes   to the foreground for visual interest...
Lighting. Lighting. Lighting.Consider supplementing the lighting   of every subject you shoot!Any time of day or night, as...
Backs of people can sell… IF theres something going onbut backs of heads rarely move     Tips For Shooting Photos That Sell
Landscape Images of one specificvegetation type often sell better than big vistas with a bit of everything... Get in close...
Clichés sell!   Competition can be steep  but the demand is strong forfresh approaches to old ideas   Tips For Shooting Ph...
Simple shots of iconic landmark  subjects sell well despite the odds.Some have been photographed millions  of times, but d...
Include contemporary peoplein your iconic landmark shots… it will put a shelf-life on the images,but during their marketab...
Boring landscapes never sell. Landscapes need a strong point of interest to sell.      It doesnt always have to be a      ...
Flowers still sell but competition    is high so everything needs            to be perfectComposition. Lighting. Execution...
Shooting flowers, think 131                .  One bloom, three blooms   or one mass of bloomsYoull rarely sell anything in...
Keep It Simple!Photo-buyers NEVER bother with images they have to decipher    Tips For Shooting Photos That Sell
Theres always good interest in common subjects captured      in a unique styleEspecially true with technology,business and...
Pick your cultivated flowers    before you shoot them Compositions, lighting & backgrounds   all need to be more perfect t...
Keep it Safe & InoffensiveIf you shoot confronting images     look for another outlet   They wont sell as stock!   Tips Fo...
New concepts and themes   are emerging every yearLook for new technologies, newproducts, new words, new ideas Be the first...
Corporate shots have a   fashion-shelf-lifeSo buyers always need original images with current clothing and  modern hair st...
Look for all aspects of modern business … not just the meetings and handshakes The way business happens is constantly   ch...
People Interacting With People            Enough said ...     Tips For Shooting Photos That Sell
Average looking people usually need to  have a reason for being in an image   … not just posing for the cameraGive them a ...
Science and TechnologyThe market is flooded with dated still-life   shots of yesterdays technology.       Those images nev...
When you look at a business operation,ask yourself – or your Client – whats  changed most in the way they do    business i...
Diversity Sells!In any group situation, the more ethnic diversity you can display the better. This is one area where the o...
Buyers always need high quality newimages of concepts & metaphors.Tell the age-old stories in a new way    and youll find ...
Teamwork!Take it out of the business context   and look for other groups to       convey the message.  Think Workers. Thin...
Holidays & Celebrations always     sell from 2-3 months out  Dont just focus on the obvious  Religious Occasions thoughLoo...
Strong social themes will always sell,     again and again and again ...  … but dont be too abstract or busy.The theme nee...
Good sports images can be used in manydifferent fields, if you shoot for Stock ClientsLeave the reportage to sports photog...
People at work are always in   demand, and not just the suitsTrades people, hospitality workers,medical workers are especi...
Health Care is major social  issue and a growth industry This makes it a common theme for both editorial & advertising buy...
Reality is the new catch-phrase to marketable people photography. Real life shots of real          people in natural situa...
If you like to capture dramatic skies, Photoshop them into other images     with less impressive skies.  They wont sell on...
People on simple backgroundsUse background colour and texture to add meaning without distracting.White backgrounds can and...
Three-quarter views of happy, attractivepeople are always in demand, since they  can be used for so many purposesThey do h...
Travel Concepts can sell well IF youConvey a situation that the viewer wantsdesperately to experience for themselves… Leis...
Religion and Spirituality    Convey the rich tapestry of the    worlds beliefs with images of      people living that beli...
Concept images are timeless so take   your time to set up fantastic shots      with a strong creative twistLove, hate, fea...
Couples Of All Ages… As long as theres a believable     emotional connection  Make it real and it will sell   Tips For Sho...
Christmas, Halloween, Hanukkah, Thanksgiving and Valentines Day all    enjoy annual bursts of salesIf you like to work thi...
Luxury is a concept that sells,  usually at a very high price!   So look for original ways  to convey that theme in a  var...
Food needs to be styled and lit  just as carefully as models  Do it right or dont bother!    Tips For Shooting Photos That...
Wellness, Beauty and Spa images are being used more and more to  sell everything from property to     clothes to food prod...
Travel images sell, holiday snaps dont  Travel images need to sell the viewer  on the experience of the destination,So the...
Watch out for the latest  fitness fads and dietsCreate & publish images that illustrate those themes... Before they start ...
We have an aging population so images of older adults and senior citizens   are used to sell stuff everywhere.Images need ...
To Sum It All Up …  Photos of ANYTHING Can Sell      If Theyre Shot RightWhat means is: Unique & Original Imageswith Perfe...
If you enjoyed this presentation,Please Pay It Forward!  Share It On Facebook:     Tweet It On Twitter:   Thanks For Your ...
Photos That SellThis was a presentation by GlobalEyeImages, the Co-operative Stock Library Photographers working together ...
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Photographs That Sell

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Over 60 insider secrets for shooting stock photos that sell like hotcakes. Practical tips from top professional photographers on what to do, what not to do and how to separate you and your stock images from the crowd. Stock photography can be a lucrative business but the current market is flooded with mediocre snapshots that will never sell. Stop taking photos and start making images ... and reap the benefits.

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Photographs That Sell

  1. 1. Photos That Sell Subjects To Shoot, Things To Look Out For& Traps To Avoid At All Costs! Tips For Shooting Photos That Sell
  2. 2. Think beyond just capturing your subject Whether its a model or an object or a place, try to create an image that says something about the subject Tips For Shooting Photos That Sell
  3. 3. People photos that sell are going to convey an emotion, or a concept or a lifestyle situation.Dont try to do everything in one photo. Focus on one theme at a time and make sure you get it! Tips For Shooting Photos That Sell
  4. 4. Images need a sense of purpose. The viewer should never be leftwondering why you took the photo? Tips For Shooting Photos That Sell
  5. 5. A lot of photo buyers these days are non- professionals. Buying images isnt necessarily their main responsibility.These new buyers are usually going to choose the bright, vibrant images, with strong simple compositions. Tips For Shooting Photos That Sell
  6. 6. Execution is everything …Focus Exposure Composition Master the rules before you try breaking them Tips For Shooting Photos That Sell
  7. 7. When photographing people, always ask for a release first. Take the time explain what youretrying to capture before you start.People respond better when they know what youre trying to do. Tips For Shooting Photos That Sell
  8. 8. If a photograph needs a caption to explain it ... its not a stock image… and its probably notmuch of a photo either! Tips For Shooting Photos That Sell
  9. 9. Take a Client Centric approach when youre keywording your images Decide who your target buyers might be and why they need the image …Use that insight to work out what words theyre going to use in their search Tips For Shooting Photos That Sell
  10. 10. The best selling photographs of famous landmarks are usually taken by local photographers! Tips For Shooting Photos That Sell
  11. 11. Food should be eaten Drinks should be drunk Still-life food & beverage shots do sell but competition is steepCapture them in a lifestyle context and step out from the crowd! Tips For Shooting Photos That Sell
  12. 12. Always Get Model Releaseseven for unidentifiable body partsMany buyers will err on the side ofcaution, especially if theyre buying images for their own ClientsDont try to tell them theyre wrongJust give them what they want! Tips For Shooting Photos That Sell
  13. 13. No free advertising!Compose out brands, logos and branding, or remove them in Photoshop. No one pays for photos of their own Logos any more, and no one has EVERpaid for photos of someone elses brand Tips For Shooting Photos That Sell
  14. 14. If a face is visible the eyes will be the focal pointIf two or more faces are visible there will be a connection between the them Tips For Shooting Photos That Sell
  15. 15. Set up for tabletop photography and start a list of subjectsThen use downtime – or lousyweather – to add valuable new material to your catalog Tips For Shooting Photos That Sell
  16. 16. When shooting objects make sure thecontext totally works... or totally misses! Reality sells & abstracts sell...Vague settings somewhere in between wont feel right and wont sell. Tips For Shooting Photos That Sell
  17. 17. Food photos sell but they MUST look appetizing Lighting is paramountAnd most of the time the food will be inedible! Tips For Shooting Photos That Sell
  18. 18. Always carry Model & Property Releases in your kit.Offer to send a digital copy by email ... in return for a signature. Released images will sell more often for much better prices. Tips For Shooting Photos That Sell
  19. 19. Computers and technology shots can sell extremely well but competition is extremely high.Look to capture concepts and stories rather than more of the still-life shots that every one else shoots. Tips For Shooting Photos That Sell
  20. 20. Cut-outs can sell, but competition is high and demand has peakedSo look for other ways to get in close and create something unique Tips For Shooting Photos That Sell
  21. 21. Landscape images for stock oftenneed people to add scale & meaning Buyers demand it, but many of the landscape-purists wont do itTheres a real opportunity when you create a scene that your viewer would like to be part of! Tips For Shooting Photos That Sell
  22. 22. Sunrise and sunset skies make boring imagesThe magic is in the light and the way it plays on objectsCapture that and youll bemaking photos that can sell Tips For Shooting Photos That Sell
  23. 23. If youre a sunrise addict, look to add interesting, easily-identified silhouettes to the foreground for visual interest. Scout locations with lots of distinctive & interesting shapes Plan ahead and walk away from your earlymorning sessions with dozens of commercialshots instead of a few nice-nothing skies! Tips For Shooting Photos That Sell
  24. 24. Lighting. Lighting. Lighting.Consider supplementing the lighting of every subject you shoot!Any time of day or night, ask yourselfCan the lighting can be improved? Tips For Shooting Photos That Sell
  25. 25. Backs of people can sell… IF theres something going onbut backs of heads rarely move Tips For Shooting Photos That Sell
  26. 26. Landscape Images of one specificvegetation type often sell better than big vistas with a bit of everything... Get in closer and capture something specific Tips For Shooting Photos That Sell
  27. 27. Clichés sell! Competition can be steep but the demand is strong forfresh approaches to old ideas Tips For Shooting Photos That Sell
  28. 28. Simple shots of iconic landmark subjects sell well despite the odds.Some have been photographed millions of times, but demand is strong for fresh new images shot well under perfect conditions Tips For Shooting Photos That Sell
  29. 29. Include contemporary peoplein your iconic landmark shots… it will put a shelf-life on the images,but during their marketable lifespantheyll face much less competition Tips For Shooting Photos That Sell
  30. 30. Boring landscapes never sell. Landscapes need a strong point of interest to sell. It doesnt always have to be a feature of the scene though. Strong natural lines can work, as can strong blocks of colorAlways look for something to hold the eye! Tips For Shooting Photos That Sell
  31. 31. Flowers still sell but competition is high so everything needs to be perfectComposition. Lighting. Execution. Perfect. Perfect. Perfect! Tips For Shooting Photos That Sell
  32. 32. Shooting flowers, think 131 . One bloom, three blooms or one mass of bloomsYoull rarely sell anything in between! Tips For Shooting Photos That Sell
  33. 33. Keep It Simple!Photo-buyers NEVER bother with images they have to decipher Tips For Shooting Photos That Sell
  34. 34. Theres always good interest in common subjects captured in a unique styleEspecially true with technology,business and finance themes Tips For Shooting Photos That Sell
  35. 35. Pick your cultivated flowers before you shoot them Compositions, lighting & backgrounds all need to be more perfect than Nature usually provides!(But dont pick wildflowers … natural works there!) Tips For Shooting Photos That Sell
  36. 36. Keep it Safe & InoffensiveIf you shoot confronting images look for another outlet They wont sell as stock! Tips For Shooting Photos That Sell
  37. 37. New concepts and themes are emerging every yearLook for new technologies, newproducts, new words, new ideas Be the first to create the images that illustrate their essence Tips For Shooting Photos That Sell
  38. 38. Corporate shots have a fashion-shelf-lifeSo buyers always need original images with current clothing and modern hair styles Tips For Shooting Photos That Sell
  39. 39. Look for all aspects of modern business … not just the meetings and handshakes The way business happens is constantly changing, so this is a huge market … if you can capture those changes Tips For Shooting Photos That Sell
  40. 40. People Interacting With People Enough said ... Tips For Shooting Photos That Sell
  41. 41. Average looking people usually need to have a reason for being in an image … not just posing for the cameraGive them a prop, dress them up, put them in a location … do whatever it takes to get them involved in the situation Tips For Shooting Photos That Sell
  42. 42. Science and TechnologyThe market is flooded with dated still-life shots of yesterdays technology. Those images never sell.Look for the very latest technology andcapture it impacting on peoples lives. Thats what sells! Tips For Shooting Photos That Sell
  43. 43. When you look at a business operation,ask yourself – or your Client – whats changed most in the way they do business in the last two years. Capture that! Tips For Shooting Photos That Sell
  44. 44. Diversity Sells!In any group situation, the more ethnic diversity you can display the better. This is one area where the obviouslycontrived images just keep on selling Tips For Shooting Photos That Sell
  45. 45. Buyers always need high quality newimages of concepts & metaphors.Tell the age-old stories in a new way and youll find serious demand with a lot less competition Tips For Shooting Photos That Sell
  46. 46. Teamwork!Take it out of the business context and look for other groups to convey the message. Think Workers. Think Sports Think Kids. Think Animals This is a timeless theme! Tips For Shooting Photos That Sell
  47. 47. Holidays & Celebrations always sell from 2-3 months out Dont just focus on the obvious Religious Occasions thoughLook for Local Events and FestivalsDocument the traditions & customs Capture the experience! Tips For Shooting Photos That Sell
  48. 48. Strong social themes will always sell, again and again and again ... … but dont be too abstract or busy.The theme needs to be convey instantly, then the story gradually revealed as the viewer studies the image Tips For Shooting Photos That Sell
  49. 49. Good sports images can be used in manydifferent fields, if you shoot for Stock ClientsLeave the reportage to sports photographers Instead capture the countless themes and concepts that sport encapsulates Thats where the stock dollars are! Tips For Shooting Photos That Sell
  50. 50. People at work are always in demand, and not just the suitsTrades people, hospitality workers,medical workers are especially hot! Tips For Shooting Photos That Sell
  51. 51. Health Care is major social issue and a growth industry This makes it a common theme for both editorial & advertising buyersDemand for strong, believable images of doctors, nurses, patients, hospitals &medicines is only going to get stronger! Tips For Shooting Photos That Sell
  52. 52. Reality is the new catch-phrase to marketable people photography. Real life shots of real people in natural situations. But Reality doesnt mean Snapshots! Perfect execution, perfect lighting, perfect composition, visible faces, clear emotion, and a believable connection between your models and the situation Tips For Shooting Photos That Sell
  53. 53. If you like to capture dramatic skies, Photoshop them into other images with less impressive skies. They wont sell on their own! Tips For Shooting Photos That Sell
  54. 54. People on simple backgroundsUse background colour and texture to add meaning without distracting.White backgrounds can and do sell, if there are other elements that add meaning the image Tips For Shooting Photos That Sell
  55. 55. Three-quarter views of happy, attractivepeople are always in demand, since they can be used for so many purposesThey do have a shelf-life though, so whenyou find a model who sells, keep shooting with current hairstyles and fashions in many different locations Tips For Shooting Photos That Sell
  56. 56. Travel Concepts can sell well IF youConvey a situation that the viewer wantsdesperately to experience for themselves… Leisure, luxury, adventure, culture, excitement, wonder, relaxation ...It all works if you sell the experience! Tips For Shooting Photos That Sell
  57. 57. Religion and Spirituality Convey the rich tapestry of the worlds beliefs with images of people living that beliefTough to capture but worth the effort! Tips For Shooting Photos That Sell
  58. 58. Concept images are timeless so take your time to set up fantastic shots with a strong creative twistLove, hate, fear, greed, health, success,pride, addiction, desire, anger, speed ... Make yourself a list, study it regularlyand look for opportunities to capture oneor two of these in your other shoots. Tips For Shooting Photos That Sell
  59. 59. Couples Of All Ages… As long as theres a believable emotional connection Make it real and it will sell Tips For Shooting Photos That Sell
  60. 60. Christmas, Halloween, Hanukkah, Thanksgiving and Valentines Day all enjoy annual bursts of salesIf you like to work this field, also considerimages of birthdays, weddings and other celebrations that occur all year round! Tips For Shooting Photos That Sell
  61. 61. Luxury is a concept that sells, usually at a very high price! So look for original ways to convey that theme in a variety of generic settings They Will Sell! Tips For Shooting Photos That Sell
  62. 62. Food needs to be styled and lit just as carefully as models Do it right or dont bother! Tips For Shooting Photos That Sell
  63. 63. Wellness, Beauty and Spa images are being used more and more to sell everything from property to clothes to food products.Anything related to well-being and personal-care can sell wellAttractive faces and bodies being treated with all kinds of natural remedies are often big sellers. Tips For Shooting Photos That Sell
  64. 64. Travel images sell, holiday snaps dont Travel images need to sell the viewer on the experience of the destination,So they need to show people enjoying the experience of the destination. Tips For Shooting Photos That Sell
  65. 65. Watch out for the latest fitness fads and dietsCreate & publish images that illustrate those themes... Before they start talking about it on Oprah! Tips For Shooting Photos That Sell
  66. 66. We have an aging population so images of older adults and senior citizens are used to sell stuff everywhere.Images need to make the older viewers feel good about who they are and where theyre at. Tips For Shooting Photos That Sell
  67. 67. To Sum It All Up … Photos of ANYTHING Can Sell If Theyre Shot RightWhat means is: Unique & Original Imageswith Perfect Execution and Client-Centric Composition are always in demand. Tips For Shooting Photos That Sell
  68. 68. If you enjoyed this presentation,Please Pay It Forward! Share It On Facebook: Tweet It On Twitter: Thanks For Your Help! Tips For Shooting Photos That Sell
  69. 69. Photos That SellThis was a presentation by GlobalEyeImages, the Co-operative Stock Library Photographers working together to reduce costs, increase exposure and sell more images. www.GlobalEyeImages.com Tips For Shooting Photos That Sell

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