Social Media and Privacy - National Conference 2012, Canberra - Australian Computer Society


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Social media is firmly entrenched in our society, both in our professional and personal lives. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.

This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media.

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Social Media and Privacy - National Conference 2012, Canberra - Australian Computer Society

  1. 1. Social Mediaand PrivacySarah Mitchell
  2. 2. Big Brother meet Mark ZuckerbergWritten in 1949 Launched in 2004 Pervasive government Facebooks mission is to give people the power to share surveillance and make the world more open and connected.
  3. 3.
  4. 4. Paradigm Shift inSocial Norms We Assume: But Online: Conversations are Conversations are private and only public by default and made public when you have to work to we take action make them private
  5. 5. What is Privacy? “Privacy isn’t about controllingfunctional access to content asmuch as knowing what to share when and how it will flow.” Danah Boyd 32nd International Conference of Data Protection and Privacy Commissioners
  6. 6. The Pullof the Social Network
  7. 7. The comfortof strangers1. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.2. We’re much more relaxed about strangers in an online environment than we are in person.3. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable. Alexander Korth,
  8. 8. Be aware Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person. We connect with people we don’t know and we do it often It’s immediate; everyone has devices and networks Image courtesy of Miss Karen at
  9. 9. Your Informationis Networked  Social Media is considered part of the public domain  Over 90% of recruiters used social media tools to screen candidates  Journalists scour Facebook whenever they need a photoImage courtesy of fredcavazza at
  10. 10. It’s notBig Brotheryou should beworrying about -It’s yourfamily, friendsand colleagues
  11. 11. There isno privacy!“It’s highly likely that if you havehad a public profile or website thathas publicly accessible data, it’sbeen indexed and identified bysomeone.”
  12. 12. What on earth isWOEID?
  13. 13. How is WOEIDdetermined? GPS coordinates Geo tags derived from user profiles Your time zone Text mining Language identifier Network theory Autoposting features
  14. 14. How is WOEID used?
  15. 15. Social Media is here to stay BUT:  Your data lives into perpetuity  You don’t own the data once it’s posted onto the web  Privacy policies change all the time
  16. 16. How to StemPrivacy Erosion Behave as if the world is paying attention – it is Turn off GEO tracking on your electronic devices (don’t forget your car) Remove or deactivate social networking accounts you no longer use Refrain from using auto posting features Refrain from using cross channel integration Become familiar with privacy settings Don’t reveal your birthdate
  17. 17. Social Media is NOT private Understanding the flow of data and the integration betweensocial networking channels is key to protecting your privacy.
  18. 18. Questions?