Gathering RequirementsMore than just documentation
How we do it nowYou tell me.How do we gather requirements in any of our projects?
More features != Better product
Who are you talking to?
Why is User Research so important?Let’s talk numbers.Successful Projects: 29%Canceled projects cost $55 Billion AnnuallyChallenged Projects: 53%Failed Projects: 18%Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
Why is User Research so important?Some more numbers.IT projects that failed to meet their schedules: 62%Projects with budget overruns: 49%Higher-than-expected maintenance costs: 47%Failed to deliver expected business value & ROI: 18%Failed to perform against expectations: 33%Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
User-Centered DesignDesign for the targeted audienceDesign for yourselves or stakeholdersVs.
User Research StrategiesVs.Words NumbersVs.Subjective ObjectiveVs.Inductive DeductiveVs.Contextualization GeneralizationQualitative Vs. Quantitative
Common tasksContextual Inquiry
Common tasksTask Analysis
Common tasksDiary Study
Common tasksFocus Groups
It all boils down to questions…Don’t lead the user (“is this a useful feature?”)Don’t judge (there is no right or wrong answer)Don’t assume (be specific)Avoid binary questions (let them speak their mind)OrDon’t ask any questions!Just observe what they do.
To ask or not to askGood questions Vs. Bad questionsWhat do you do after you complete this task?You think you should see more information here?Vs.Is this how you always come to this page?Why didn’t you click that button over there?Ask about the past.Don’t ask about the future.
Let’s do a quick exerciseIf you had to do the user research fora insurance claims management app,how would you do it?Hint: Tools, Surveys, Labs etc.