6. Why is User Research so important?
Let’s talk numbers.
Successful Projects: 29%
Canceled projects cost $55 Billion Annually
Challenged Projects: 53%
Failed Projects: 18%
Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
7. Why is User Research so important?
Some more numbers.
IT projects that failed to meet their schedules: 62%
Projects with budget overruns: 49%
Higher-than-expected maintenance costs: 47%
Failed to deliver expected business value & ROI: 18%
Failed to perform against expectations: 33%
Stats: http://www.galorath.com/wp/software-project-failure-costs-billions-better-estimation-planning-can-help.php
10. User Research Strategies
Vs.Words Numbers
Vs.Subjective Objective
Vs.Inductive Deductive
Vs.Contextualization Generalization
Qualitative Vs. Quantitative
16. It all boils down to questions…
Don’t lead the user (“is this a useful feature?”)
Don’t judge (there is no right or wrong answer)
Don’t assume (be specific)
Avoid binary questions (let them speak their mind)
Or
Don’t ask any questions!
Just observe what they do.
17. To ask or not to ask
Good questions Vs. Bad questions
What do you do after you complete this task?
You think you should see more information here?
Vs.
Is this how you always come to this page?
Why didn’t you click that button over there?
Ask about the past.
Don’t ask about the future.
18. Let’s do a quick exercise
If you had to do the user research for
a insurance claims management app,
how would you do it?
Hint: Tools, Surveys, Labs etc.
