Designing better-ux

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Designing better-ux

  1. 1. Designing better UXux@absg.com ux.absg.comGirish GangadharanABSG Enterprise Architecture
  2. 2. What is UX?
  3. 3. Why should we care?VsWhich place would you want to stay in?
  4. 4. UI Vs UXUser InterfaceUser Experience
  5. 5. UX elsewhere* Architects care about more than just the buildings* Apple does not solely focus just on selling electronics* Waiting rooms in reputable establishments* Airlines, hotels, restaurants, health clubs etc.
  6. 6. Different perspectivesCourtesy: http://www.nickfinck.com/
  7. 7. UX 101Stop ignoring the obvious* Apple: MagSafe Power Adapter* No Late fees* Upside down Ketchup bottle
  8. 8. UX 101Ask yourself: What am I trying to communicate to the user?* Is this design element necessary? Will it help or hurt the UX?* Uncluttered. Uncomplicated. Unambiguous.* Rethink. Refine. Repeat.Perfection is achieved, not when there is nothing more to add,but when there is nothing left to take away.- Antoine de Saint-Exuper
  9. 9. UX 101Use the constraints to your advantageVs
  10. 10. UX 101Ask the right questions. Understand the user.Vs* Put yourself in the users shoes.How can your product/solution make their lives easier?Simplicity is the ultimate sophistication.- Leonardo Da Vinci
  11. 11. UX 101Nice to have Vs Need to have.* Don’t underestimate the importance of the little nice things.Discount on thenext orderUnadvertised Discountsat CheckoutHiding a gift in theshipmentPrice Alert EmailsFollow up calls
  12. 12. Wait a second…How is this different from good old customer service?* The user experience is a sum of all the interactionsa user has with your organization.websitein-person servicephone supportsoftware advertisementemail support
  13. 13. UX Design Cheat SheetUsefulnessSimplicity?????UX
  14. 14. Future workshops* User Research (requirements)* Information Architecture (wireframes)* User Experience Design (learning curve on how to use)* Usability Engineering (human-computer interaction)* Visual Design (layout, typography, color scheme)
  15. 15. Sample Exercises
  16. 16. UX - Tip of the DayContextWhere am I?How do I goback?What can Ido next?What’s mycurrentstate?
  17. 17. Questions ?
  18. 18. Designing better UXux@absg.com ux.absg.comGirish GangadharanABSG Enterprise Architecture

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