UX elsewhere* Architects care about more than just the buildings* Apple does not solely focus just on selling electronics* Waiting rooms in reputable establishments* Airlines, hotels, restaurants, health clubs etc.
Different perspectivesCourtesy: http://www.nickfinck.com/
UX 101Stop ignoring the obvious* Apple: MagSafe Power Adapter* No Late fees* Upside down Ketchup bottle
UX 101Ask yourself: What am I trying to communicate to the user?* Is this design element necessary? Will it help or hurt the UX?* Uncluttered. Uncomplicated. Unambiguous.* Rethink. Refine. Repeat.Perfection is achieved, not when there is nothing more to add,but when there is nothing left to take away.- Antoine de Saint-Exuper
UX 101Ask the right questions. Understand the user.Vs* Put yourself in the users shoes.How can your product/solution make their lives easier?Simplicity is the ultimate sophistication.- Leonardo Da Vinci
UX 101Nice to have Vs Need to have.* Don’t underestimate the importance of the little nice things.Discount on thenext orderUnadvertised Discountsat CheckoutHiding a gift in theshipmentPrice Alert EmailsFollow up calls
Wait a second…How is this different from good old customer service?* The user experience is a sum of all the interactionsa user has with your organization.websitein-person servicephone supportsoftware advertisementemail support
Future workshops* User Research (requirements)* Information Architecture (wireframes)* User Experience Design (learning curve on how to use)* Usability Engineering (human-computer interaction)* Visual Design (layout, typography, color scheme)