Your SlideShare is downloading. ×
0
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
5 Burning Questions to Ask Before You Relaunch Your Website
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5 Burning Questions to Ask Before You Relaunch Your Website

497

Published on

If you are considering a significant update, refresh, or redesign of your organization’s website, then LightBox Collaborative has some tips for you. Come to this session to get tips and tools to help …

If you are considering a significant update, refresh, or redesign of your organization’s website, then LightBox Collaborative has some tips for you. Come to this session to get tips and tools to help you plan for a website that will advance your organization’s goals at the same time it delivers what your users need.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 5 Burning Questions to ask BEFORE You Relaunch Your Website Lauren Girardin @girardinl Nonprofit Communications Institute October 18, 2013
  • 2. Holding good ideas up to the light
  • 3. Why How Who What When @girardinl @LBCollab
  • 4. Why? • Because the board says so • Because you got a grant • Because… @girardinl @LBCollab
  • 5. GAME plan: Goals
  • 6. @girardinl @LBCollab
  • 7. No longer conveys your brand > RESKIN @girardinl @LBCollab
  • 8. No longer reflects your programs > REVAMP @girardinl @LBCollab
  • 9. No longer works > REBUILD @girardinl @LBCollab
  • 10. Why How Who What When @girardinl @LBCollab
  • 11. GET YOUR DUCKS IN A ROW • Internal team project manager, content production, graphics manager, IT/ops • Stakeholders input, vote, veto • Process clarity no backsies, feedback turnaround time, project management software @girardinl @LBCollab
  • 12. 20 80 @girardinl @LBCollab
  • 13. Why How Who What When @girardinl @LBCollab
  • 14. ` GAME plan: Audience
  • 15. Illustration by XKCD http://xkcd.com/773/
  • 16. Use cases As a [type of user] I want to [task the user is trying to do] so that I can [user’s ultimate goal]. @girardinl @LBCollab
  • 17. Use cases As a young of user] [type father I want to find local farmers’trying to do] [task the user is markets so that I can [user’s ultimate goal]. my family. make healthier meals for @girardinl @LBCollab
  • 18. Why How Who What When @girardinl @LBCollab
  • 19. GAME plan: Message GAME plan: Engagement
  • 20. ENVISION THE AFTER • Content communications goals, content audit, content strategy • Form brand, visual identity • Function pain points, bells and whistles, maintenance plan @girardinl @LBCollab
  • 21. SPIN Example
  • 22. Why How Who What When @girardinl @LBCollab
  • 23. CHEAP SLOW CRAPPY FAST PRICEY GOOD you can pick TWO @girardinl @LBCollab
  • 24. YOU’RE MY ONLY HOPE • Define project requirements goals, budget, milestones, deadlines, technical needs • Determine vendor’s roles architecture, design, build/code, create content, load content, training, maintenance • Start RFP process write, target, circulate, evaluate • Resource: TechSoup’s RFP Library @girardinl @LBCollab
  • 25. QUESTIONS? @girardinl @LBCollab
  • 26. @girardinl @LBCollab www.lightboxcollaborative.com

×