If you are considering a significant update, refresh, or redesign of your organization’s website, then LightBox Collaborative has some tips for you. Come to this session to get tips and tools to help you plan for a website that will advance your organization’s goals at the same time it delivers what your users need.
14. GET YOUR DUCKS IN A ROW
• Internal team
project manager, content
production, graphics
manager, IT/ops
• Stakeholders
input, vote, veto
• Process clarity
no backsies, feedback
turnaround time, project
management software
@girardinl @LBCollab
19. Use cases
As a [type of user]
I want to [task the user is trying to do]
so that I can [user’s ultimate goal].
@girardinl @LBCollab
20. Use cases
As a young of user]
[type father
I want to find local farmers’trying to do]
[task the user is markets
so that I can [user’s ultimate goal]. my family.
make healthier meals for
@girardinl @LBCollab
26. ENVISION THE AFTER
• Content
communications goals,
content audit,
content strategy
• Form
brand, visual identity
• Function
pain points,
bells and whistles,
maintenance plan
@girardinl @LBCollab