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Marketing is Recruiting: A How-To Webinar

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Free or almost free marketing tactics recruiting teams can use to hire more efficiently and build their reputation with candidates.

Published in: Recruiting & HR
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Marketing is Recruiting: A How-To Webinar

  1. 1. #RDaily@KatrinaKibben @RecruitingBlogs@RecruitingBlogs When Worlds Collide: Applying Marketing Best Practices to Recruiting Woes
  2. 2. #RDaily@KatrinaKibben @RecruitingBlogs HOUSEKEEPING §  Grab Tab §  Audio Mode §  How to ask a Question This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/ TIPS FOR USING YOUR CONTROL PANEL.
  3. 3. #RDaily@KatrinaKibben @RecruitingBlogs §  Who is this? §  SEO §  Advocates for your jobs §  Advertising §  Measurement of job postings §  Q&A ON AGENDA the
  4. 4. #RDaily@KatrinaKibben @RecruitingBlogs Managing Editor
  5. 5. #RDaily@KatrinaKibben @RecruitingBlogs
  6. 6. #RDaily@KatrinaKibben @RecruitingBlogs
  7. 7. #RDaily@KatrinaKibben @RecruitingBlogs 50% Source: Jibe #RDaily
  8. 8. #RDaily@KatrinaKibben @RecruitingBlogs Start Taking Notes Now… SEO
  9. 9. #RDaily@KatrinaKibben @RecruitingBlogs 250,000 Source: US Dept of Commerce
  10. 10. #RDaily@KatrinaKibben @RecruitingBlogs
  11. 11. #RDaily@KatrinaKibben @RecruitingBlogs Finding Waldo 1.  Job title 2.  Google Trends / Indeed trends 3.  Do a search 4.  Findability
  12. 12. #RDaily@KatrinaKibben @RecruitingBlogs SEO Hack: Findability Source: FrugalRecruiter.com
  13. 13. #RDaily@KatrinaKibben @RecruitingBlogs $0
  14. 14. #RDaily@KatrinaKibben @RecruitingBlogs ADVOCATES
  15. 15. #RDaily@KatrinaKibben @RecruitingBlogs 86% Source: Jobvite
  16. 16. #RDaily@KatrinaKibben @RecruitingBlogs DID ANYONE TURN INTO A CANDIDATE?
  17. 17. #RDaily@KatrinaKibben @RecruitingBlogs Expectation vs Reality
  18. 18. #RDaily@KatrinaKibben @RecruitingBlogs What social media channels are you using for recruiting? 1.  Facebook 2.  LinkedIn 3.  Twitter 4.  Snapchat 5.  All 6.  None POLL
  19. 19. #RDaily@KatrinaKibben @RecruitingBlogs
  20. 20. #RDaily@KatrinaKibben @RecruitingBlogs Advocate Hack: Facebook
  21. 21. #RDaily@KatrinaKibben @RecruitingBlogs “The difference between an audience and a community is the way the chairs are facing.” @StacyZapar
  22. 22. #RDaily@KatrinaKibben @RecruitingBlogs $0
  23. 23. #RDaily@KatrinaKibben @RecruitingBlogs ADVERTISING
  24. 24. #RDaily@KatrinaKibben @RecruitingBlogs
  25. 25. #RDaily@KatrinaKibben @RecruitingBlogs Advertising Don’ts §  Targeting Everyone §  Generic Messaging §  Directing People To All Jobs §  Not Testing
  26. 26. #RDaily@KatrinaKibben @RecruitingBlogs Advertising Must-Do §  Utilize unique data for targeting §  Target a minimally viable group §  Pay CPC (cost per click) for large groups §  Pay CPM (cost per impression) for smaller groups
  27. 27. #RDaily@KatrinaKibben @RecruitingBlogs Case Study: LinkedIn Ads §  Startup wanted a specific investor §  Hyper-targeted ads to target network §  1 cent = $120,000 of business
  28. 28. #RDaily@KatrinaKibben @RecruitingBlogs >$50
  29. 29. #RDaily@KatrinaKibben @RecruitingBlogs MEASUREMENT
  30. 30. #RDaily@KatrinaKibben @RecruitingBlogs Clicks with bit.ly
  31. 31. #RDaily@KatrinaKibben @RecruitingBlogs Digital Experience Measurements §  Bounce rate §  Traffic by source §  Network growth §  Average session duration §  Clicks http://rdaily.co/canexpdash
  32. 32. #RDaily@KatrinaKibben @RecruitingBlogs 43% Source: Me
  33. 33. #RDaily@KatrinaKibben @RecruitingBlogs $0
  34. 34. #RDaily@KatrinaKibben @RecruitingBlogs Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
  35. 35. #RDaily@KatrinaKibben @RecruitingBlogs @katrinakibben Katrina Kibben 48 HOURS

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