#3dprintconfsc

1. Why You Need A
3D Printing Strategy
The New Protocol for Business
Presented By: Josh Jacobson, CEO Viktorian
josh@viktorian.com

2. Overview

3. Overview
• Companies that are out of business
and don’t even know it yet

4. Overview
• Companies that are out of business
and don’t even know it yet
• 3D printing business strategies

5. Overview
• Companies that are out of business
and don’t even know it yet
• 3D printing business strategies
• Case studies, problems & solutions

15. Why Does 3D Printing
Matter For Businesses?

16. Why Does 3D Printing
Matter For Businesses?
• Competitive advantage

17. Why Does 3D Printing
Matter For Businesses?
• Competitive advantage
• Rapid prototyping

18. Why Does 3D Printing
Matter For Businesses?
• Competitive advantage
• Rapid prototyping
• Customer demand

19. Why Does 3D Printing
Matter For Businesses?
• Competitive advantage
• Rapid prototyping
• Customer demand
• Reduced expenses
oMaterial
oLabor
oPrint what’s needed when needed

20. What’s Your 3DP Strategy?

21. What’s Your 3DP Strategy?
• If you don’t have a STRATEGY all you
have is a PROBLEM

22. What’s Your 3DP Strategy?
• If you don’t have a STRATEGY all you
have is a PROBLEM
• Did you have an internet strategy in
1994? Do you have one now?

23. What’s Your 3DP Strategy?
• If you don’t have a STRATEGY all you
have is a PROBLEM
• Did you have an internet strategy in
1994? Do you have one now?
• Do you have a 3D Printing Strategy
now that its 2014?

24. The Internet Protocol

25. The Internet Protocol
• The internet is a protocol that solves
numerous business problems

26. The Internet Protocol
• The internet is a protocol that solves
numerous business problems
• Businesses that implemented an
internet strategy early became winners

27. The Internet Protocol
• The internet is a protocol that solves
numerous business problems
• Businesses that implemented an
internet strategy early became winners
• Companies that ignored the internet
protocol or were late to the game
became the losers

28. The New Protocol

29. The New Protocol
• 3D printing is the new protocol

30. The New Protocol
• 3D printing is the new protocol
• Do you have a plan to implement a
3D printing strategy?

31. The New Protocol
• 3D printing is the new protocol
• Do you have a plan to implement a
3D printing strategy?
If there’s one take away here, it’s:

32. The New Protocol
• 3D printing is the new protocol
• Do you have a plan to implement a
3D printing strategy?
Be Smarter Than You Were
When The Internet Started

33. Ok, I Want To Be Smarter
What Do You Mean By
Strategy?

34. Strategy = Objectives + Goals

35. Strategy = Objectives + Goals
• Goals are numbers
oHockey Goals, % Turnover, net profit

36. Strategy = Objectives + Goals
• Goals are numbers
oHockey Goals, % Turnover, net profit
• Objectives are achievable concepts
oIncrease sales, reduce costs

37. Strategy = Objectives + Goals
• Goals are numbers
oHockey Goals, % Turnover, net profit
• Objectives are achievable concepts
oIncrease sales, reduce costs
• You have to have these two elements
in mind or you can’t have a strategy

38. What Are Some Strategies?

39. What Are Some Strategies?
• Cost Saving Strategy

40. What Are Some Strategies?
• Cost Saving Strategy
• Client Engagement

41. What Are Some Strategies?
• Cost Saving Strategy
• Client Engagement
• Client Acquisition

42. What Are Some Strategies?
• Cost Saving Strategy
• Client Engagement
• Client Acquisition
• Client Development

43. What Strategy Are You
Interested In?

44. What Strategy Are You
Interested In?
• I can’t tell you that, this is your movie

45. What Strategy Are You
Interested In?
• I can’t tell you that, this is your movie
• It’s also dangerous, you’ll get a
bookshelf strategy

46. What Strategy Are You
Interested In?
• I can’t tell you, this is your movie
• It’s also dangerous, you’ll get a
bookshelf strategy
• If you outsource the strategic planning
function, you will not buy into it

47. Our 3DP Strategic Process

48. Our 3DP Strategic Process
• Discovery: Problems in manufacturing

49. Our 3DP Strategic Process
• Discovery: Problems in manufacturing
• Identify: What the customer wants

50. Our 3DP Strategic Process
• Discovery: Problems in manufacturing
• Identify: Who is the customer
• Gather: Data, Research and Numbers

51. Our 3DP Strategic Process
• Discovery: Problems in manufacturing
• Identify: Who is the customer
• Gather: Data, Research and Numbers
• Iterate: Prototype, talk to the customer

52. Our 3DP Strategic Process
• Discovery: Problems in manufacturing
• Identify: Who is the customer
• Gather: Data, Research and Numbers
• Iterate: Prototype, talk to the customer
• Test: Finished product or Iterate again

53. Customer Development

54. Customer Development
DIG IT?

55. Customer Development
• Get out of the building, gather data

56. Customer Development
• Get out of the building, gather data
• Listen to the customers’ problems

57. Customer Development
• Get out of the building, gather data
• Listen to the customers’ problems
• Improve the design based on
customer insight

58. Customer Development
• Get out of the building, gather data
• Listen to the customers’ problems
• Improve the design based on
customer insight
• Hit the print button, get new feedback
immediately

59. Case Study:

60. Case Study:
Viktorian Guitars

65. …But They Were A
Nightmare to Produce

67. Manufacturing Problems

68. Manufacturing Problems
• Expensive molds

70. Manufacturing Problems
• Expensive molds
• Delicate tooling

72. Manufacturing Problems
• Expensive molds
• Delicate tooling
• Expertise in composites required

73. Manufacturing Problems
• Expensive molds
• Delicate tooling
• Expertise in composites required
• High labor and material costs

75. Manufacturing Problems
• Expensive molds
• Delicate tooling
• Expertise in composites required
• High labor and material costs
• Limited customization options

78. Manufacturing Problems
• Expensive molds
• Delicate tooling
• Expertise in composites required
• High labor and material costs
• Limited customization options
• Fulfillment takes up to 6 months

79. Manufacturing Problems
• Expensive molds
• Delicate tooling
• Expertise in composites required
• High labor and material costs
• Limited customization options
• Fulfillment takes up to 6 months
• Order backlogs

80. Realign with Customers

81. Realign with Customers
• Networking, Association of 3D Printing

82. Realign with Customers
• Networking, Association of 3D Printing
• Our customers don’t just want guitars

83. Realign with Customers
• Networking, Association of 3D Printing
• Our customers don’t just want guitars
• We make, sell and deliver “Cool”

84. Our 3D Printing Solution

85. Our 3D Printing Solution
• No molds, tooling or expertise required

86. Our 3D Printing Solution
• No molds, tooling or expertise required
• Reduced labor costs by 70%

87. Our 3D Printing Solution
• No molds, tooling or expertise required
• Reduced labor costs by 70%
• Unlimited customization options

88. Our 3D Printing Solution
• No molds, tooling or expertise required
• Reduced labor costs by 70%
• Unlimited customization options
• Takes 19 hours to print

89. Our 3D Printing Solution
• No molds, tooling or expertise required
• Reduced labor costs by 70%
• Unlimited customization options
• Takes 19 hours to print
• Marginalized inventory carrying costs

90. Our 3D Printing Solution
• No molds, tooling or expertise required
• Reduced labor costs by 70%
• Unlimited customization options
• Takes 19 hours to print
• Marginalized inventory carrying costs
• Satisfied customers with a one-of-a-kind
“Cool” guitar